Grayduck Health

Grayduck Health is a healthcare marketing agency that provides a range of services tailored to healthcare organizations, medical professionals, pharmaceutical companies, health insurance providers, and healthcare technology companies. According to the vendor, their personalized healthcare solutions utilize ReadyPath™, a highly configurable and HIPAA-compliant technology, to deliver targeted communications along the care path. They also offer journey mapping and building services to create personalized healthcare journeys, aiming to drive measurable action at each step. Patient activation is another key focus, with strategic and creative solutions provided to engage and activate patients in their healthcare journey.

Brand strategy services are available to help healthcare organizations establish a strong and impactful brand presence. The vendor collaborates closely with clients to define brand identity, positioning, and messaging that effectively communicates their value proposition to the target audience. Marketing strategy services are also offered, with the vendor working in collaboration with clients to develop customized marketing plans based on goals, target audience, and competitive landscape.

Grayduck Health conducts competitive analysis to assist healthcare organizations in understanding their competitors' strategies and market positioning. By analyzing competitors' marketing tactics, messaging, and audience engagement, the vendor aims to identify opportunities for differentiation. Engagement planning services are provided to help healthcare organizations develop effective strategies to engage their target audience. The vendor works closely with clients to identify the most impactful channels and touchpoints for driving engagement.

Content strategy services are offered to assist healthcare organizations in creating compelling and impactful content that addresses the needs and interests of their target audience. Grayduck Health combines industry insights, behavioral science, and healthcare expertise to develop content strategies that drive engagement and behavior change. UX (User Experience) strategy services are also available to optimize digital experiences. The vendor analyzes user behavior and preferences to develop strategies that enhance the usability and engagement of digital platforms.

Grayduck Health specializes in paid media and digital advertising for healthcare organizations. Their research-based and data-driven approach aims to maximize ROI and engage both clinicians and patients. Additionally, the vendor provides development and deployment services to bring marketing solutions to life, offering expertise in various tactics such as websites, microsites, landing pages, SMS, social media, email, video/animation, interactive displays, digital ads, and print collateral. They offer custom reporting and data management solutions to track and measure program and user activity.