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GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
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What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.
GRIN Integrations
GRIN Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Languages | English |
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(95)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-25 of 71)Companies can't remove reviews or game the system. Here's why
August 25, 2023
GRIN deceived us
Score 1 out of 10
Vetted Review
Verified User
In my experience, GRIN used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver what's needed from an influencer platform. I wish they ended our contract when we asked them to, now it's just a waste of money on our end.
- Syncing Influencer orders to Shopify
- The advertising of GRIN Up, which is their supposed replacement for creator search run by actual humans on the GRIN team - I think it is the worst possible feature where GRIN put its own team on manually finding influencers. In some cases they sent us "influencers" with no posts, some with no followers, it was like there had been no effort put into the process. If there are attachments, I will show the final output from the GRIN team here as well.
- Beyond all of this, the way I believe they hid behind and misled us before the signing of our new contract was the most frustrating piece in the whole situation.
- Instagram search and creator search was completely been taken off. These changes were not communicated to us before signing a new contract with GRIN. Our primary use case was discovering influencers, at this point I believe GRIN is a glorified order-placing application for customers that links to Shopify.
February 23, 2023
GRIN is a Must-Have!
I use GRIN across all of my clients influencer campaigns. GRIN allows me to manage outreach, organize campaigns, ship product and submit payment in a timely manner. Regarding clients that have opted out of using GRIN, the process has been much less organized and has created numerous challenges throughout their influencer program.
- Outreach: Creating sequences to send outreach monthly for each evergreen campaign.
- Data & Analytics: Provide an in-depth overview of influencer analytics.
- Payment: Easy payment process for influencer campaigns and commission payouts.
- Would like the opportunity to trigger emails after the package has been delivered regarding content follow ups!
- TikTok links show an error when being delivered on the influencers end.
- Nothing else I can think of at this time!
December 18, 2022
Grin product review.
We use Grin to manage our influencer relationships. We also use it as a vetting tool for influencers who reach out to us. It is very helpful for staying organized as well as making payments. The reporting features help us decide how to adjust our program as it grows.
- Integrates with Shopify to ship out influencer products.
- Allows for customization of influencer campaigns to include a wide range of options.
- Maintains all information in one place for ease of tracking.
- We are having trouble with the social listening tool not pulling in content.
- Emails from influencers not in Grin do not come through and need to be pulled up elsewhere.
- No creator search for Instagram.
December 17, 2022
The Truth About GRIN
I use GRIN everyday. I use GRIN when it comes any brand ambassador work, paid partnerships, monthly campaigns, etc.<br><br>The business problems the product addresses: <br>- Monthly Campaigns: creating and organizing our ambassador campaigns<br>- Consolidating Creators: keeping all the creators/prospects organized, making sure there are no duplicates or double conversations<br>- Shopify Connection: ease with creating orders and adding products<br>- Payments: sending/recording payments for our creators <br>- Recording Social Posts: YouTube, TikTok, Instagram <br>- Partnerships: Creating any individual partnerships
- Organizing Creators: being able to have all our creators in one place and anyone in the brand/company can see - what this creator has been sent, how much revenue have the generated, what is the spend on each specific creator, seeing all social posts by the creator, etc.
- Campaigns: having the ability to set up monthly, quarterly, yearly campaigns - this allows us to tailor each campaign towards monthly drops, promos, etc.
- Payments: organizing payments through GRIN - this is so important because it allows us to keep track of everything regarding payment and keeping all payments in one place.
- Recording IG Stories: with IG stories only being online for 24 hours does provide an obstacle when trying to save content
- Shipping: Currently GRIN only allow us to add one shipping method, would love to see multiple shipping formats
- Creator Friendly Portal: wish GRIN had a mobile app - this would change the game!
December 14, 2022
GRIN- An excellent tool for all-in-one influencer management!
We use GRIN to manage all aspects of our influencer program; this includes tracking product stipends, revenue, and other KPI's related to influencer marketing. Additionally, the program captures UGC from our creators, which we can repurpose for marketing efforts.
- Identifying and onboarding new influencers
- CRM - managing influencer relationships
- Reporting performance of creator programs
- Seamless integration with Shopify
- Additional performance metrics (deeper click data, new customer data, etc)
- Address potential attribution loss through common post-purchase upsell programs
- Enhanced reporting available without additional cost
I use GRIN to manage my relationships, partnerships, campaigns, and communications with influencers to create content for our social channels and marketing materials. The platform has been immensely helpful in supporting these business needs and supporting brand awareness and educating customers about product usage.
- Content creation
- Brand awareness
- Marketing materials
- New customer acquisition
- Customer retention
- Sales support
- Contract specifics and documentation
- Usage rights and contractual agreements
- Document storage
- Signing of contracts
- Media monitoring and analytics
December 12, 2022
GRIN - 5 Stars
We use GRIN for the fulfillment of our influencer gifting, tracking content, organizing our platform, and analyzing influencer audiences. GRIN has been a great tool to communicate through newsletters to our influencers, as well as create collections for them to "shop."
- Communication with Brand Partners
- Integrates with Shopify for Influencer Gifting
- Creating Campaigns and Tags to organize your influencer database
- Content tracking, O-auth has been difficult for visibility
December 09, 2022
GRIN Influencer Platform
We use GRIN for our influencer program. Some of the business problems the product addresses is helping us manage and track influencer campaigns. We are able to track and see real-time results on the software. It facilitates creating briefs and contracts and keeping it all organized in one place. Also, allows us to pay creators through PayPal seamlessly.
- Great customer service and support
- User-friendly
- Great for finding new influencers to work with
- Better demographics report on potential influencers
December 09, 2022
Perfect for handling intentional Influencer relationships
Grin has been a huge help in managing our influencer relationships. It makes our relationships smoother and we've seen growth in our sales due to Grin and the features it offers. I highly recommend Grin to help manage your partnerships for your eCommerce business. Their support team is also 10/10 extremely fast and efficient.
- Customer Support
- Customization
- Work Flow
- notifications/alerts
December 09, 2022
GRIN Review from a Scaled Perspective
We use GRIN to support our influencer marketing and gifting at scale, including onboarding and communicating with influencers on a monthly basis.
- Influencer Onboarding
- Influencer Communication and Fulfillment
- Custom Campaigns and Rights
- Ease of pulling reports or customizing reports
- More product fulfillment backend connections
- More creator opt-out self service features
November 29, 2022
GRINNING IS WINNING
We use GRIN to host and support our influencer marketing program as well as our ambassador program. It is used to manage recruitment, applications, payments, emails/contact, content management, order generation, discount codes, etc! GRIN takes a process that use to involve Shopify, a scary spreadsheet, Gmail, PayPal, and a lot of man-hours, and puts it into one beautiful software that takes us a fraction of the time to use!
- Influencer Recruitment.
- Content management.
- Influencer payments.
- Influencer outreach/communication.
- Adding more integrations (I know this is in process though).
September 13, 2022
GRIN for the win!
We use GRIN to meet creators in our industry and manage our partnerships. We have found many new partners through Grin's thorough search features. We are able to reach out to creators and easily onboard them to our affiliate program, stay in touch, gift products, and track our affiliate and paid sponsorship programs through GRIN.
- Filtered search for finding appropriate influencers.
- Manage partnerships.
- Track conversions and pay commissions.
- Gift products.
- Manage paid sponsorships.
- Report on affiliate program KPIs.
- Alphabetize the affiliate link section.
- functionality of Audience Reports.
- functionality of filters when searching for current partners.
September 13, 2022
We are good with GRIN!
GRIN helps us manage brand advocates. We use it to review applications, communicate with advocates, review content, and process payments.
- Application Process.
- Payment Process.
- Lag in email loading time.
- Inability to notify me when an advocate uploads content to the platform.
September 01, 2022
Influencer (Marketers) Look NO Further!
I use GRIN daily to check on influencer revenue, impressions/engagements, download content, keep track of monthly KPIs, search for new influencers, and more. GRIN ensures that I have fewer tabs open on my computer. When I transitioned to my new role at a different company, I was using endless Excel spreadsheets, Shopify, Instagram analytics, and TikTok analytics to keep costs down at our start-up in order to keep track of everything. It felt extremely hectic and unlike what I was used to with GRIN. Thankfully my boss was more than convinced to switch to GRIN when she saw how much it made my workday easier and less stressful.
- Campaigns/Activations with the option to have a tiered commission system with affiliate links.
- Influential Customers segment to find potential influencers who already know and love the brand.
- Exceptional customer support & constant communication with their customers/community.
- A mobile app would change my life.
Currently using Grin to run the influencer program for our e-commerce supplement brand. We are a gut health company that uses proprietary technology to increase the effectiveness of our products that help people on a cellular level.
- customer service on all levels
- streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
- The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
- When clicking on a creator's profile it opened a second browser window rather than taking you away from your current page.
- An easier way to manage tasks - I find that things can slip through the cracks. When I've sent a whole bunch of emails for example it feels like they are just going into a black hole and I have to try and remember who to follow back up with etc
- Scrolling through old email threads on a profile can be hard to see when looking at older emails with the way they are visually broken down. As I took over this program I had to spend a lot of time doing this to find out what the negotiations were with the past manager/influencer and it was really hard to read these emails
August 30, 2022
GRINning from ear to ear!
GRIN is an all-in-one shop stop for our creator marketing programs. Through GRIN, we have been able to identify, contact, and present and track campaigns for creators in our target audience for short-term seeding initiatives and long-term ambassador and affiliate programs. Through GRIN, we can share contracts, send influencer gifts, and send communications in masses to our influencer community.
- Creator Recruitment - GRIN has a huge database of creators that can be easily filtered through to find thousands of creators that match your campaign parameters
- Communication - GRIN allows you to easily create and store email templates and send sequenced communications in mass to creators to automate what would otherwise be a very manual communication process
- Campaign Tracking - GRIN pulls all creator & content data needed to measure campaign success and report KPIs to leadership
- Creator Quotas - GRIN has a tiered pricing system for the # of creators you can have active in your account at one time. This makes the program difficult to scale at cost.
- Price - For a small team just getting started in creator marketing, the cost of GRIN can be hard to justify.
August 30, 2022
Efficient Platform for Scaling.
We use Grin to manage our influencer collaborations. We onboard creators to Grin and enter them into activation. We also place orders via Grin with the Shopify extension and pay creators, as well. It allows for a pretty efficient workflow when managing and completing partnerships.
- Extension tool for onboarding new creators.
- Exporting performance data.
- Email templates for quicker outreach.
- Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
- The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
- Email templates have funny formatting, and the typeface always seems to get messed up.
August 25, 2022
GRIN is the best!
GRIN is the best! I've used it to manage over 300 influencer partnerships internally and there is no way we could do that without GRIN. GRIN takes all the manual work we do and automates the workflow so it's seamless.
- Influencer Management
- Shopify Integration
- Gifting/Product Seeding
- Affiliate Partnerships
- Influencer Insights- Should not be a extra charge
- Payment methods- Need more than PayPal
- Adding campaign briefs
August 25, 2022
Influencer Coordinator
Our business uses GRIN to manage our influencer collaborations and relationships. The user experience is great and makes managing collabs pretty seamless. The Shopify integration in particular makes order and shipping product a breeze. The workflow is also much better than other influencer marketing platforms I have used.
- Workflow
- Product fulfillment
- Creator Search
- Reporting
August 25, 2022
GRIN will make your life so much easier!
I use GRIN for influencer marketing. I use it for influencer gifting and initial outreach. I also use GRIN for affiliate marketing and paid partnerships. GRIN helps me to send out product to influencers, create and tracking codes and links. This platform also helps me to manage budget and spend on paid partnerships as well. I am able to create custom campaigns and communicate with influencers with GRIN as well. GRIN also helps me with reporting to see the success of partners and their content.
- Reporting
- Product and Content Tracking
- Organizing Campaigns
- Manage Budget and Spend
- Pay out Creators
- Tech glitches loading reports
- Improve the platform to be creator friendly- Payments and Conversions
June 14, 2022
GRIN User for 5+ years
GRIN is how we track any campaigns and influencer initiatives. We can track our posts and metrics from specific promotions or launches. Externally, it is a great platform where we can direct our prospective creators and current influencers.
- Campaign management
- Analytics and reporting
- Customer Service
- Integration with app based commerce
We use GRIN to manage our Influencer Marketing as well as the Influencer affiliate program. It has everything we need to source, vet, and measure creators, including setting up campaigns for creators and more!
- Superb Customer Support
- Seamless process of identifying quality creators
- Robust data reporting to lets the data tell the story and guide smart decision marking
- Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
- Saved creator searches
- Email reminders to customers about upcoming changes or outages, versus just finding out via a pop-up when you log in
- After being a customer for 1 year, include "Report Builder" at a deep discount or for free
May 19, 2022
A company about the people!
We use GRIN to organize all influencer/ambassador/affiliate accounts as well as content management from UGC we receive. As a DTC brand, we have a great influx and engagement from social media accounts and GRIN makes it super easy to manage it all! We were looking for a platform that could keep all of the tracking and organizations for this form of marketing and GRIN solved it for us.
- Content management
- Social outreach/listings
- Ready to use features (templates/tags/etc)
- Reporting, overlapping into other campaigns/activations etc
- Communicating frequently how to's as they launch new features
- Pulling in content from social media and their function in regards to how it is tagged
May 10, 2022
GRIN is the #1 Influencer Marketing Platform
Score 9 out of 10
Vetted Review
Verified User
We use GRIN to manage our Influencer Program. GRIN helps us efficiently source, outreach, negotiate and analyze content from our creators. Without GRIN, managing our Influencer program at scale would be extremely difficult.
- customer service
- organization
- tech support
- being more detailed about plan requirements during sales pitch
- having slack channels or on platform chats with the support team instead of messaging by emails
May 03, 2022
Easy Organizing with GRIN
Absolutely enjoy using GRIN. It makes organizing my creator list 10x easier than using an Excel sheet. Additionally, I love that they recently upgraded their chrome extension to import creators from ALL social media platforms. I love that I'm able to easily categorize the creators and differentiate which social media platform they perform best on. Being able to pull their analytics from GRIN helps me decide whether the creators' engagement and followers are credible.
- Importing creators with the help of their Chrome extension.
- Organizing the creators.
- Tracking content posted.
- GRIN is continuously upgrading their services. Their updated chrome extension still has some hiccups after announcing its latest update.
- My colleague and I both use GRIN and would like to be able to separate our campaigns with folders.