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GRIN

GRIN

Overview

What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…

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Recent Reviews

TrustRadius Insights

GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
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GRIN deceived us

1 out of 10
August 25, 2023
In my experience, GRIN used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver …
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Grin product review.

8 out of 10
December 18, 2022
Incentivized
We use Grin to manage our influencer relationships. We also use it as a vetting tool for influencers who reach out to us. It is very …
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GRIN for the win!

10 out of 10
September 13, 2022
Incentivized
We use GRIN to meet creators in our industry and manage our partnerships. We have found many new partners through Grin's thorough search …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.

GRIN Features

  • Supported: Discovery & Recruitment
  • Supported: Relationship Management
  • Supported: Communication
  • Supported: Activations
  • Supported: Product Seeding
  • Supported: Content Tracking
  • Supported: Payments
  • Supported: Analytics
  • Supported: Ecommerce Integrations

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on PerformanceScreenshot of Track Order Fulfillment

GRIN Videos

Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.

GRIN Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Upfluence, Aspire.io, and Impact are common alternatives for GRIN.

Reviewers rate Support Rating highest, with a score of 9.4.

The most common users of GRIN are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(95)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.

Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:

  • Upgrade and modernize the interface to enhance user experience.
  • Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
  • Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.

These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.

Attribute Ratings

Reviews

(1-25 of 71)
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August 25, 2023

GRIN deceived us

Mohit Mehta | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
GRIN at this point is just taking our money, without solving any problems for us. We're less productive than before, we used GRIN successfully for a year until I believe they misled us and got rid of all their key uses.
February 23, 2023

GRIN is a Must-Have!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Personally, I believe GRIN has proved to be beneficial in all situations as I have worked on clients with and without GRIN. When not using GRIN to ship products, mange communication, etc., multiple challenges tend to arise. i.e. miscommunication in product selection, addresses being input incorrectly, payment not happening within net30.
December 18, 2022

Grin product review.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
While recent changes to Grin have been a bit challenging- I am impressed with the over all functionality. I also find the Grin community to be an invaluable resource and look forward to connecting with more people through the program.
December 17, 2022

The Truth About GRIN

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I can keep this short and simple - GRIN is perfect for all influencer marketing. Helps our team keep ambassadors, paid partnerships, new prospects/creators, campaigns for drops/promos, sending/adding product & recording payments more organized!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program.

GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
GRIN is an exceptional platform for managing communication with creators and coordinating partnership and campaign agreements. It helps to store and manage all communications and present expectations for creators in one consolidated place. The step-by-step process makes it easy for creators to use and the dashboards are user-friendly, making it easy to monitor the progress of projects assigned.
December 12, 2022

GRIN - 5 Stars

Jianna Casamento | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
GRIN is very useful for managing a large database of influencers because it automates tracking and organizes your program. We reached out to 400 new influencers to reach new audiences, GRIN has been a fantastic place for us to upload these new influencers as they respond, and give them gifts. We are able to tag those who enter into affiliates or who we'd like to add to our newsletter. We also can look back on what products we sent these influencers in the past.
December 09, 2022

GRIN Influencer Platform

Score 9 out of 10
Vetted Review
Verified User
Incentivized
GRIN is a great tool for growing an influencer program. It is well-suited for those looking into expanding into the creator marketplace and creating campaigns. It helps streamline the process for an influencer manager and keeps everything in one place. GRIN might not be the best choice if you are planning on doing an ambassador program. Although it does have capabilities of tracking and creating codes, It works best for influencer campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Grin is great for handling influencer relationships/partnerships. Grin helps keep all your details and communication in one place. When communicating with hundreds of influencers and handling individual relationships, Grin makes it easy to still make it feel personal and keep track of relationship history.

our company has not yet needed to use the recruit feature within grin so I cant vouch for that but love knowing that it's there if we ever do need help finding influencers.
Megan Geiss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are utilizing creators in a gifted or paid capacity on a regular basis, looking to scale, and looking to run evergreen and/or one-off campaigns with specific deliverables and content usage cases, GRIN is amazing for running end-to-end influencer programs. If you are only working with a handful of creators or only looking for a discovery tool, GRIN is likely not the best option.
November 29, 2022

GRINNING IS WINNING

Olivia Schappert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We had a mess of a program prior to onboarding GRIN! Since bringing it into our company we have seen a huge increase in brand ambassadors, a huge increase in ROI, as well as a HUGE increase in the work that is able to be done in the same 9-5 workweek. GRIN manages everything from start to finish with a campaign it truly is the Ferrari of influencer software and has taken our program to new heights. If you have an ambassador/affiliate program that you are having trouble managing, are at a plateau with, or are looking to revolutionize your processes and results GRIN is for you. If you are looking to start an ambassador/affiliate/influencer program, let GRIN take you there. This is the only software you will ever need, and it truly takes care of business!
September 13, 2022

We are good with GRIN!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
GRIN is the perfect way to manage your brand's advocates. Everything from the application process through the completion of the partnership can be handled on this platform. Additionally, our company just started utilizing the payment feature, which has streamlined our process for paying advocates.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
GRIN is extremely useful for scaling a successful influencer marketing program. If you want to work with the big dogs, you need to be a big dog! If a brand approaches a large influencer with spreadsheets and no campaigns, it just wouldn't work and would come off to the creator as unorganized. Most influencers have used GRIN before, and if they haven't, then I'd be extremely surprised.

If you're looking to have no more than 25 influencers, maybe it's not for you. OR if you only sell B2C. Otherwise, I can't see why GRIN wouldn't be a huge plus for any brand.
Lindsay McSwigan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a small team that cannot dedicate many resources to influencer marketing, we are so thankful for the support of the GRIN customer success team. GRIN is a powerful, comprehensive tool. Not only are we thankful for the clear technical training provided, but the customer success team is also completely dedicated to helping you strategize all elements of your influencer marketing efforts. Our customer success manager, Katie Gruessing, met with our team weekly to share best practices, connect us with other brands leading successful programs, and lead strategy sessions with platform experts. We cannot thank Katie enough for her commitment and guidance!
August 25, 2022

Influencer Coordinator

Score 8 out of 10
Vetted Review
Verified User
Incentivized
GRIN is perfect for businesses that are managing 50+ collaborations a month. If you aren't working with a large number of creators, it might not be needed. It is well-suited for very developed influencer programs that operate on a large scale.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
GRIN has taken away many pain points for me. Everything to stay organized, track and report are now under one roof. I no longer have to send out orders. I can send a link to creators to enter their shipping addresses and select the products they would like to try. There are many things with GRIN that I no longer have to manually do, saving me a ton of time!
Jenny Ly | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
GRIN allows influencer marketing to scale at any business type. Their support team is incredible and very quick to respond to any questions you may have which is great for new users. If you are looking to do mass gifting programs or manage your creator database, GRIN is the best choice for you. They allow integration to your e-commerce platform as well as fulfillment with suitable platforms.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
GRIN is great for a variety of scenarios, if you want to find creators to work in a simple manner, their "Creator Search" is top-notch with a variety of filters to help narrow the search. Also being great for building a campaign and activating creators, the new "Activation" function is much easier to use than "Partnerships" before and less time-consuming. I can't think of when a scenario when GRIN is less appropriate, if you aren't a customer already, then that's not an ideal scenario!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Before using GRIN, I was using Excel to keep track of my creators, when they posted, their personal information, ROI, etc. It was becoming extremely difficult to keep track of everything. I love that I can easily search for a specific creator, view their stats, see how well they're performing and view their content posted. I love being able to easily view their content because sometimes we receive so many notifications and tags, I miss out on content posted by our creators.
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