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GRIN

GRIN

Overview

What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…

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Recent Reviews

TrustRadius Insights

GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing …
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GRIN deceived us

1 out of 10
August 25, 2023
In my experience, GRIN used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver …
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Grin product review.

8 out of 10
December 18, 2022
Incentivized
We use Grin to manage our influencer relationships. We also use it as a vetting tool for influencers who reach out to us. It is very …
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GRIN for the win!

10 out of 10
September 13, 2022
Incentivized
We use GRIN to meet creators in our industry and manage our partnerships. We have found many new partners through Grin's thorough search …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is GRIN?

GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. The eCommerce integration aims to make product seeding, discount codes & affiliate links a breeze. GRIN provides a comprehensive reporting dashboard, a custom report builder and gives detailed analytics on the user's creator programs from the campaign level down to the individual creator level. DTC brands can use GRIN as a creator management platform to support rapid growth & scale.

GRIN Features

  • Supported: Discovery & Recruitment
  • Supported: Relationship Management
  • Supported: Communication
  • Supported: Activations
  • Supported: Product Seeding
  • Supported: Content Tracking
  • Supported: Payments
  • Supported: Analytics
  • Supported: Ecommerce Integrations

GRIN Screenshots

Screenshot of Search 36M+ CreatorsScreenshot of Identify Influential CustomersScreenshot of Activate Unlimited CampaignsScreenshot of Track Creator ContentScreenshot of Send Email Templates + SequencesScreenshot of Report on PerformanceScreenshot of Track Order Fulfillment

GRIN Videos

Influencer Marketing Software Comparison (GRIN, Meltwater, Dovetale)
How the GRIN platform works.
How ABLE uses GRIN to manage product seeding (gifting) campaigns.

GRIN Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

Upfluence, Aspire.io, and Impact are common alternatives for GRIN.

Reviewers rate Support Rating highest, with a score of 9.4.

The most common users of GRIN are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(95)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.

Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:

  • Upgrade and modernize the interface to enhance user experience.
  • Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
  • Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.

These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.

Attribute Ratings

Reviews

(1-25 of 71)
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August 25, 2023

GRIN deceived us

Mohit Mehta | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Syncing Influencer orders to Shopify
  • The advertising of GRIN Up, which is their supposed replacement for creator search run by actual humans on the GRIN team - I think it is the worst possible feature where GRIN put its own team on manually finding influencers. In some cases they sent us "influencers" with no posts, some with no followers, it was like there had been no effort put into the process. If there are attachments, I will show the final output from the GRIN team here as well.
  • Beyond all of this, the way I believe they hid behind and misled us before the signing of our new contract was the most frustrating piece in the whole situation.
  • Instagram search and creator search was completely been taken off. These changes were not communicated to us before signing a new contract with GRIN. Our primary use case was discovering influencers, at this point I believe GRIN is a glorified order-placing application for customers that links to Shopify.
February 23, 2023

GRIN is a Must-Have!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Outreach: Creating sequences to send outreach monthly for each evergreen campaign.
  • Data & Analytics: Provide an in-depth overview of influencer analytics.
  • Payment: Easy payment process for influencer campaigns and commission payouts.
  • Would like the opportunity to trigger emails after the package has been delivered regarding content follow ups!
  • TikTok links show an error when being delivered on the influencers end.
  • Nothing else I can think of at this time!
December 18, 2022

Grin product review.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Integrates with Shopify to ship out influencer products.
  • Allows for customization of influencer campaigns to include a wide range of options.
  • Maintains all information in one place for ease of tracking.
  • We are having trouble with the social listening tool not pulling in content.
  • Emails from influencers not in Grin do not come through and need to be pulled up elsewhere.
  • No creator search for Instagram.
December 17, 2022

The Truth About GRIN

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Organizing Creators: being able to have all our creators in one place and anyone in the brand/company can see - what this creator has been sent, how much revenue have the generated, what is the spend on each specific creator, seeing all social posts by the creator, etc.
  • Campaigns: having the ability to set up monthly, quarterly, yearly campaigns - this allows us to tailor each campaign towards monthly drops, promos, etc.
  • Payments: organizing payments through GRIN - this is so important because it allows us to keep track of everything regarding payment and keeping all payments in one place.
  • Recording IG Stories: with IG stories only being online for 24 hours does provide an obstacle when trying to save content
  • Shipping: Currently GRIN only allow us to add one shipping method, would love to see multiple shipping formats
  • Creator Friendly Portal: wish GRIN had a mobile app - this would change the game!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Identifying and onboarding new influencers
  • CRM - managing influencer relationships
  • Reporting performance of creator programs
  • Seamless integration with Shopify
  • Additional performance metrics (deeper click data, new customer data, etc)
  • Address potential attribution loss through common post-purchase upsell programs
  • Enhanced reporting available without additional cost
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Content creation
  • Brand awareness
  • Marketing materials
  • New customer acquisition
  • Customer retention
  • Sales support
  • Contract specifics and documentation
  • Usage rights and contractual agreements
  • Document storage
  • Signing of contracts
  • Media monitoring and analytics
Megan Geiss | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Influencer Onboarding
  • Influencer Communication and Fulfillment
  • Custom Campaigns and Rights
  • Ease of pulling reports or customizing reports
  • More product fulfillment backend connections
  • More creator opt-out self service features
September 13, 2022

GRIN for the win!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Filtered search for finding appropriate influencers.
  • Manage partnerships.
  • Track conversions and pay commissions.
  • Gift products.
  • Manage paid sponsorships.
  • Report on affiliate program KPIs.
  • Alphabetize the affiliate link section.
  • functionality of Audience Reports.
  • functionality of filters when searching for current partners.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Campaigns/Activations with the option to have a tiered commission system with affiliate links.
  • Influential Customers segment to find potential influencers who already know and love the brand.
  • Exceptional customer support & constant communication with their customers/community.
  • A mobile app would change my life.
Jenna Kilzer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • customer service on all levels
  • streamlines resources (creator search, emails, Shopify orders, payments, etc) all on one platform
  • The amount of customization and overall tools - sometimes this feels overwhelming but I'm grateful they are there to build on as I grow my experience with the platform
  • When clicking on a creator's profile it opened a second browser window rather than taking you away from your current page.
  • An easier way to manage tasks - I find that things can slip through the cracks. When I've sent a whole bunch of emails for example it feels like they are just going into a black hole and I have to try and remember who to follow back up with etc
  • Scrolling through old email threads on a profile can be hard to see when looking at older emails with the way they are visually broken down. As I took over this program I had to spend a lot of time doing this to find out what the negotiations were with the past manager/influencer and it was really hard to read these emails
Lindsay McSwigan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Creator Recruitment - GRIN has a huge database of creators that can be easily filtered through to find thousands of creators that match your campaign parameters
  • Communication - GRIN allows you to easily create and store email templates and send sequenced communications in mass to creators to automate what would otherwise be a very manual communication process
  • Campaign Tracking - GRIN pulls all creator & content data needed to measure campaign success and report KPIs to leadership
  • Creator Quotas - GRIN has a tiered pricing system for the # of creators you can have active in your account at one time. This makes the program difficult to scale at cost.
  • Price - For a small team just getting started in creator marketing, the cost of GRIN can be hard to justify.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Extension tool for onboarding new creators.
  • Exporting performance data.
  • Email templates for quicker outreach.
  • Creator search tool - doesn't bring up viable creator options, which means we do primarily off-platform seeding.
  • The landing page is clunky and not functional for reviewing creators - it adds a lot of time to my team's day looking through the creators with the way it's set up.
  • Email templates have funny formatting, and the typeface always seems to get messed up.
August 25, 2022

GRIN is the best!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Influencer Management
  • Shopify Integration
  • Gifting/Product Seeding
  • Affiliate Partnerships
  • Influencer Insights- Should not be a extra charge
  • Payment methods- Need more than PayPal
  • Adding campaign briefs
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Superb Customer Support
  • Seamless process of identifying quality creators
  • Robust data reporting to lets the data tell the story and guide smart decision marking
  • Great community of fellow GRINNERS to connect with and numerous workshops, webinars, and learning experiences at no additional cost
  • Saved creator searches
  • Email reminders to customers about upcoming changes or outages, versus just finding out via a pop-up when you log in
  • After being a customer for 1 year, include "Report Builder" at a deep discount or for free
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Content management
  • Social outreach/listings
  • Ready to use features (templates/tags/etc)
  • Reporting, overlapping into other campaigns/activations etc
  • Communicating frequently how to's as they launch new features
  • Pulling in content from social media and their function in regards to how it is tagged
Score 9 out of 10
Vetted Review
Verified User
  • customer service
  • organization
  • tech support
  • being more detailed about plan requirements during sales pitch
  • having slack channels or on platform chats with the support team instead of messaging by emails
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Importing creators with the help of their Chrome extension.
  • Organizing the creators.
  • Tracking content posted.
  • GRIN is continuously upgrading their services. Their updated chrome extension still has some hiccups after announcing its latest update.
  • My colleague and I both use GRIN and would like to be able to separate our campaigns with folders.
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