Overview
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man,…
GRIN deceived us
GRIN is a Must-Have!
Grin product review.
The Truth About GRIN
GRIN- An excellent tool for all-in-one influencer management!
Serious game changer in helping our business achieve countless goals!
GRIN - 5 Stars
GRIN Influencer Platform
Perfect for handling intentional Influencer relationships
GRIN Review from a Scaled Perspective
GRINNING IS WINNING
GRIN for the win!
We are good with GRIN!
Influencer (Marketers) Look NO Further!
Grin provides exceptional customer care and expert level resources
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
What is GRIN?
GRIN is a creator management software platform that offers a creator search of over 38 million influencers that is not an opt-in influencer network. GRIN states they believe that the connection between brand and creator should not have a middle-man, and therefore we take no commission. GRIN creator…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is GRIN?
GRIN Features
- Supported: Discovery & Recruitment
- Supported: Relationship Management
- Supported: Communication
- Supported: Activations
- Supported: Product Seeding
- Supported: Content Tracking
- Supported: Payments
- Supported: Analytics
- Supported: Ecommerce Integrations
GRIN Screenshots
GRIN Videos
GRIN Integrations
GRIN Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Languages | English |
Comparisons
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Reviews and Ratings
(95)Community Insights
- Business Problems Solved
- Recommendations
GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.
Users commonly recommend the following improvements and strategies for using GRIN for influencer marketing:
- Upgrade and modernize the interface to enhance user experience.
- Allocate dedicated resources by dedicating a good percentage of work hours to using GRIN and having a dedicated person on the team to monitor and work with the platform.
- Seek support and training by arranging training sessions and follow-up calls with the GRIN agent for assistance. Users also find value in the support provided by GRIN's team, recommending users to ask lots of questions and take advantage of their expertise.
These recommendations highlight the importance of upgrading the interface, allocating resources, and seeking support and training for successful influencer marketing management with GRIN.
Attribute Ratings
Reviews
(1-5 of 5)GRIN- An excellent tool for all-in-one influencer management!
- Identifying and onboarding new influencers
- CRM - managing influencer relationships
- Reporting performance of creator programs
- Seamless integration with Shopify
- Additional performance metrics (deeper click data, new customer data, etc)
- Address potential attribution loss through common post-purchase upsell programs
- Enhanced reporting available without additional cost
GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.
- Time saved with templated communication options.
- Revenue growth/new customer acquisition.
- Ease of understanding total costs associated with a campaign.
ShareASale:
- Has a clunky interface/isn't user friendly.
- Communicating with partners is more challenging.
- ShareASale takes a % commission off of every attributed order.
- Does not offer any content tracking/UGC capture.
- Is not a user-friendly platform/requires much more technical know-how.
- Offers robust reporting and ability to customize payouts.
- We have experienced some attribution loss issues with the platform.
- Does not offer UGC/content capture.
- Influencer marketing
- Affiliate marketing
- Key partnerships
- Influencer marketing management
- UGC content capture
- Partnerships reporting metrics
- Track all types of affiliate performance
- Create custom landing pages for influencer applications
- Deeply research potential influencers
- Incorporate more harvested UGC into our marketing strategy
- Platform dedicated campaigns
- Ambassador (gifting) campaigns
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Some tools were not available initially in relation to the creator search tools.
- Setup/integration
- Influencer management (revenue, product stipends, payouts)
- Communication (and email sequences)
- Creator research
- Robust click data (affiliate links)
GRINNING IS WINNING
- Influencer Recruitment.
- Content management.
- Influencer payments.
- Influencer outreach/communication.
- Adding more integrations (I know this is in process though).
- Increased ROI.
- Increased productivity.
- Increased content value.
- Increased relationship with creators.
- Major program growth.
FOHR as well as many other small and new platforms and GRIN by far was more advanced, user friendly, and easier to implement. GRIN was not just good for the short term, but I know will continue to support me and my team for the duration of our program.
- Influencer Recruitment
- Influencer Management (emails etc)
- Tracking revenue, conversions, etc.
- To support specific product launches with ambassadors (changing link destinations etc)
- Increased tracking with GA
- Truly building and maintaining detailed relationships with ambassadors via custom fields.
- To continue to support product launches
- To find contact information for larger influencers
- To support all of our sales/promos.
- Product Features
- Product Usability
- Product Reputation
Best software to scale influencer marketing and make $$$
- Scale our influencer program to increase revenue for our company.
- Track the progress and ROI of our influencer program.
- Set up big campaigns for large events.
- Send out product to influencers.
- Asses value of each influencer.
- Track payments
- We've seen the TikTok creator improve since using it, but would like to see more through the search.
- In our first month using GRIN, we were able to bring in 10K in revenue and have been able to almost 10x that number in monthly revenue after 7 months of using GRIN.
- We use creators to generate almost all our advertising content, video, and photography, this has saved us a ton of time and money on shoots and given us a huge range of content.
- The reporting is so easy to use, and track the direction and value of the program for our company.
- Markerly and Current
- Scaling influencer program
- Demonstrating ROI
- Content organization
- Syncing with Lumanu to boost sponsored ads
- We may eventually move to a multi user system to continue to grow our program
- Price
- Product Features
- Product Usability
- Implemented in-house
- I wasn't there for this part of the set up
- Finding influencers, influencer search, social listening, audience look alikes so much
- campaign creation and execution
- sending out orders
- making payments
- finding tik tok influencers
- reporting across multiple campaigns
GRIN - I'm Smiling From Our Success
- Customer Support Services/Helpdesk
- Sourcing Influencers
- Data Organization
- Email functionality - no terrible, but not great
- Connecting my business/personal socials to the platform to directly contact influencers without an email associated with their account. (Enable Direct Messaging within Grin)
- Increased visibility from influencers tagging our socials and/or talking about our products
- Month over month increases in revenue demonstrates a growing program
- Time saved sourcing influencers
- Influencer Sourcing
- Influencer Contact/Negotation
- Campaign Execution
- Content Capture
- Agreement/Contract Distribution
- Discovery of micro-influencers/people with ancillary automotive interests to advertise to
- Mass data collection of non-influencers
- Price
- Product Features
- Product Usability
Go with GRIN
- Influencer Discovery / Audience Validation
- Code Creation Process / Product Selection
- Reporting
- Gated Reporting is frustrating
- Additional users
- Additional influencer slots
- GRIN allowed us to go from $20k/mo to over $125k/mo with the same internal personnel
- GRIN has reduced the time spent per influencer by 1 hour
- GRIN has allowed us to do channel expansion into Tik Tok and Youtube
Grin is very straightforward, so the skills required would be project management, organization, and data analysis.
- Generating Conversions
- Brand Awareness
- UGC
- We use Grin in partnership with Lumanu to generate UGC and gain whitelisting access
- We have utilized partnerships through Grin to produce content articles for SEO purposes
- We have used Grin for specific Youtube burst campaigns
- We are looking forward to doing more Tik Tok campaigns
- We are considering investing into more reporting abilities
- Price
- Product Features
- Product Usability
- Implemented in-house
- Product setup
- Influencer Discovery
- Audience Analysis
- Campaign Segmentation
- Reporting
- Adding new products into Grin