TrustRadius: an HG Insights company

What is Groundhog Technologies?

Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Their Mobility Intelligence Platform analyzes the busiest mobile networks with the goal of saving operators millions of dollars, increasing customer satisfaction, and generating new revenues.

The solution applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets.

With that knowledge Groundhog Technologies aims to help mobile operators and advertisers improve business results across various departments: Network & Operations, Customer Experience, Sales & Marketing, Digital Services, and now being extended to the Public Health domain. Their flagship products are MI-DMP™ and MI-DSP™.

Media

Screenshot of Processes Consumer Browsing Behaviors | Builds an audience by utilizing first-party data
Screenshot of Intelligent Optimization | Proprietary machine learning algorithms help to optimize campaign performance through continuous learning
Screenshot of Smart Segmentation | Utilizes geolocation, point of interest and internet browsing behavior to build audiences

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Screenshot of Processes Consumer Browsing Behaviors | Builds an audience by utilizing first-party data