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Groundhog Technologies

Groundhog Technologies

Overview

What is Groundhog Technologies?

Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Their Mobility Intelligence Platform analyzes the busiest mobile networks with the goal of saving operators millions of dollars, increasing customer satisfaction, and generating new revenues.The…

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Pricing

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Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $5,000 one-time fee per campaign project size
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Product Details

What is Groundhog Technologies?

Groundhog Technologies was founded in 2001 as a spin-off from the Massachusetts Institute of Technology. Their Mobility Intelligence Platform analyzes the busiest mobile networks with the goal of saving operators millions of dollars, increasing customer satisfaction, and generating new revenues.

The solution applies a combination of Chaos Theory-based Geolocation models and Human Mobility Deep Learning Algorithms to transform raw network data into monetizable assets.

With that knowledge Groundhog Technologies aims to help mobile operators and advertisers improve business results across various departments: Network & Operations, Customer Experience, Sales & Marketing, Digital Services, and now being extended to the Public Health domain. Their flagship products are MI-DMP™ and MI-DSP™.

Groundhog Technologies Features

Ad Campaigns Features

  • Supported: Ad campaign creation
  • Supported: Ad deployment
  • Supported: Display advertising
  • Supported: Ad display and retargeting segmentation

Ad Network Integration Features

  • Supported: Data Transfer
  • Supported: DSP integration

Ad Reporting & Analytics Features

  • Supported: Ad dashboards
  • Supported: Ad performance reports
  • Supported: Ad conversion tracking
  • Supported: Ad attribution reporting
  • Supported: Cross-channel ad management
  • Supported: Ad forecasting and optimization

Groundhog Technologies Screenshots

Screenshot of Processes Consumer Browsing Behaviors | Builds an audience by utilizing first-party dataScreenshot of Intelligent Optimization | Proprietary machine learning algorithms help to optimize campaign performance through continuous learningScreenshot of Smart Segmentation | Utilizes geolocation, point of interest and internet browsing behavior to build audiences

Groundhog Technologies Video

Groundhog Technologies Competitors

Groundhog Technologies Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, Mandarin

Groundhog Technologies Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)90%
Enterprises (more than 500 employees)5%
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Comparisons

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Reviews

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