Skip to main content
TrustRadius
gShift

gShift

Overview

What is gShift?

gShift is the flagship cloud-based search engine optimization platform from the Canadian company gShift Labs headquartered in Barrie, Ontario, launched in 2009 to simplify and "demystify" organic SEO. Billed as a comprehensive and integrated suite of tools, gShift offers keyword…

Read more
Recent Reviews

TrustRadius Insights

Users of gShift have found the platform to be an invaluable tool for providing comprehensive reports to their clients. With gShift, users …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing

kontextURLs

$199

Cloud

Influencer Marketing module

$299

Cloud

Brand Professional

$325

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://gshift.it/pricing-tr

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

gShift Web Presence Analytics Software for SEO, Social and Content Marketing

YouTube
Return to navigation

Product Details

What is gShift?

gShift is an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns from search through to conversion.

The platform is comprised of three modules:

1) SEO - full featured enterprise SEO platform offering advanced keyword research, keyword rank data (National, Local and Mobile), site auditing with prioritized recommendations, page-level auditing, social signals, competitor discovery and analysis, predictive organic traffic boost analysis, backlink analysis via Majestic SEO integration, Google Analytics and Search Console integration, custom dashboards and data beacons, white-labeled & scheduled reporting.

2) kontextURLs (kurls) - Smart URL system combining shortened links, cookies and unlimited content tagging to provide real-time content performance and campaign monitoring, as well as white-labeled, scheduled reporting. You may also configure conversion paths to determine the multi-channel campaign ROI.

3) Influencer Marketing - Search for relevant influencers within gShift's database, build rosters, manage campaigns and use kurls to track their performance.

gShift Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Social SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Additional Features

  • Supported: Custom Dashboards
  • Supported: Content Performance Monitoring via Smart URLs
  • Supported: White-Labeled, Scheduled Reporting

gShift Screenshots

Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.Screenshot of Content Optimization - Page-level analysis and recommendations based on keyword focus and technical SEO best practicesScreenshot of Influencer Profile - detailed profile of humanly vetted influencer within the gShift database.Screenshot of Influencer Search - configurable search for influencers within gShift's humanly vetted database. Search by keyword, influencer characteritics or audience demographics.

gShift Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesAll

gShift Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)70%
Enterprises (more than 500 employees)10%
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of gShift have found the platform to be an invaluable tool for providing comprehensive reports to their clients. With gShift, users are able to generate detailed reports on various aspects of their website's performance, including organic traffic, keyword rankings, and competitor data. This allows them to gain valuable insights into the effectiveness of their website content and improve their overall website experience for visitors.

One notable feature of gShift is its Influencer Marketing Module, which has helped users cultivate recommendation marketing and identify key social influencers. Additionally, users appreciate the platform's site audit functionality, as it serves as a great reporting tool and provides more in-depth information than what is available through Google Analytics. The reports generated by gShift are highly valued by clients and have helped users increase sales on their websites, improve Google authority, and uncover content that resonates best with different readers/visitors.

Another area where gShift excels is in saving users time by eliminating the need to manually hunt down ideas for blog pieces or perform keyword-phrase-targeted SEO work in Google Analytics. The tracking tool provided by gShift allows users to input their activities and automate reports, further streamlining their workflow. As a result, users have experienced an increase in search authority, RFQ conversion rates, inbound leads, and the ability to track the performance of their web platforms and social media.

Overall, gShift offers a comprehensive solution for digital marketers looking to maximize their web presence, pinpoint keywords and backlink opportunities, develop effective branding strategies, and deliver professional-looking monthly reports. Users appreciate the product's ease of use, scalability, and ability to extract marketing intelligence quickly. By utilizing gShift's powerful analytics tools and real-time insights, users are able to drive SEO improvements, track conversions, improve search engine rankings, generate leads, and enhance brand awareness.

White Label Reports: Many users have found gShift to be very helpful for reporting, particularly with its white label reports for agencies. They appreciate how gShift allows them to combine different SEO data sources into a single report.

Site Audit Tool: The site audit tool offered by gShift is highly praised by users. It provides intricate details on the technical health of a website, allowing users to identify areas that need improvement.

Keyword Rankings and Organic Traffic Data: Users have expressed their satisfaction with gShift's keyword rankings and organic traffic data. They find these features seamlessly integrate within their brand and are easily understandable for their clients.

Cons:

  1. Lack of new features and software shutdown: Some users have expressed frustration with the software being shut down and the lack of new features added in recent years. They desire continuous product improvement to stay relevant in a rapidly evolving market.
  2. Poor user experience: Several reviewers have consistently found the user experience to be horrible. They face challenges with the interface and overall usability, indicating a need for significant improvements to enhance ease of use.
  3. Inaccurate search volume numbers: Users have been disappointed by the inaccuracy of search volume numbers provided by the software. This issue undermines their ability to make informed decisions based on reliable data, highlighting the importance of improving this aspect of functionality.

Users of gShift have made several recommendations based on their experiences with the tool. One common recommendation is to use gShift instead of competitors. Users have found that gShift provides a custom spreadsheet for efficiently onboarding multiple clients, which saves time and improves productivity.

Another recommendation is to use gShift in conjunction with SEMRush. Users have found that combining the features of these two tools provides a more comprehensive insight into their digital marketing efforts.

Users also recommend picking top 3-5 priorities when implementing gShift. This helps users focus on the most important aspects of their online presence and ensures that they are utilizing the tool effectively.

Overall, users highly recommend gShift for its comprehensive features, excellent customer service, and ability to automate reporting, analyze keywords, and provide insights into local SEO analytics. They describe gShift as an awesome tool for making sense of web data from multiple sources and improving online visibility. For those lacking in-house expertise, users suggest utilizing the consulting feature provided by gShift.

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Tyler Heaps | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
gShift has changed the way I use email and all the other communication apps such as Gmail, Slack, monday.com, Trello, Google Analytics, etc. I can access all of these tools in one application and I don't have to switch between a bunch of different tabs. I can also have multiple Gmail accounts to toggle from which has been a game-changer for me. I love this app!
  • Bringing most of your applications to one platform.
  • Managing Gmail Accounts.
  • Bringing all your communication channels to one spot.
  • Easy setup and account integration.
  • I have a hard time opening video conference call links when opening them from the shift app. Many times it wont let me share my screen.
  • I had to adjust the settings to open links into my regular chrome browser rather than opening the shift browser.
  • I would prefer to use my password manager application rather than saving all my passwords again in the shift browser.
I have recommended gShift to everyone on my team at work and those who have started to use it have been very happy with the application. It saves a lot of time and makes it so I don't have to have so many tabs or other applications open. It brings a lot of items into once place which is very nice!
  • Integrating multiple Apps into one place.
  • Being able to manage multiple gmail accounts in one app.
  • Easy setup and integration.
SEO (8)
N/A
N/A
Keyword analysis
N/A
N/A
Backlink management
N/A
N/A
SERP ranking tracking
N/A
N/A
Page grader
N/A
N/A
Competitive analysis
N/A
N/A
Site audit / diagnostics
N/A
N/A
Site recommendations
N/A
N/A
Task management
N/A
N/A
SEO Channels (4)
N/A
N/A
Local SEO
N/A
N/A
Social SEO
N/A
N/A
Mobile SEO
N/A
N/A
Global SEO
N/A
N/A
SEO Platform & Account Management (2)
35%
3.5
Multi-domain support
N/A
N/A
Integration with web analytics tools
70%
7.0
  • Saves time for team members.
They are very different tools can't compare them.
Brandon Kenig | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We utilize gShift across all of our properties for keyword ranking insights, keyword research and discovery, content optimization, and online influencer identification. The platform allows us to view all website traffic data and search visibility metrics in one place and choose which pages, keywords, and other content we want to track and prioritize.
  • Keyword Rankings - gShift allows you to track keywords by search engine, by device, and by location, giving you side-by-side views how you rank and appear in all use cases. gShift also tracks Google local map rankings, which provides greater insight for businesses with multiple rooftops and locations that want visibility into how customers can find them in different geographical regions of a metro area or on mobile vs. desktop.
  • White-labeled reporting - gShift allows you to run competition reports, keyword ranking reports, and comprehensive web analytics reports that pull in Google Analytics, Google AdWords, and Google Search Console data, making it less likely you have to provide your clients with separate reports from separate, third-party solutions.
  • Custom Dashboards - somewhat similar to Google's dashboard functionality although more limited in scope, you can create custom dashboards to share with members of your organization in real-time or export via PDF.
  • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
  • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
SEO (8)
86.25%
8.6
Keyword analysis
100%
10.0
Backlink management
60%
6.0
SERP ranking tracking
100%
10.0
Page grader
90%
9.0
Competitive analysis
90%
9.0
Site audit / diagnostics
70%
7.0
Site recommendations
80%
8.0
Task management
100%
10.0
SEO Channels (4)
82.5%
8.3
Local SEO
100%
10.0
Social SEO
90%
9.0
Mobile SEO
40%
4.0
Global SEO
100%
10.0
SEO Platform & Account Management (2)
75%
7.5
Multi-domain support
50%
5.0
Integration with web analytics tools
100%
10.0
  • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
  • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
gShift is more user-friendly and intuitive, particularly for sharing access with members across your organization who do not have the same level of digital marketing savvy. Additionally, gShift integrates reporting for web analytics, search visibility, social metrics, and PPC in one platform and one reporting tool in a way that the other providers do not.
Return to navigation