What is Haiilo?

Haiilo, which combines the functionality of the former Smarp, COYO, and Jubiwee, is an employee communications platform that aligns the workforce and improves employee engagement.

Categories & Use Cases

Diana Macovei View profile

Senior Manager Global Employer Brand, Social Media and Communications in Human Resources at SWAROVSKI (10,001+ employees employees)

Use Cases and Deployment Scope

2-way relationship. Swarovski gives its employees a voice. 5 to 10 new pieces of content are proposed by Swarovski employees and uploaded to Smarp every week. 88% User Engagement In the first half of 2020, from January to June, user engagement on Smarp was at an all-time high of 88%. 7 million people reached through a solid and authentic employer brand program built with the help of Swarovski employees.

Pros

Employee advocacy.
Statistics.
Engagement.

Cons

Pricing can be reduced per user.

Most Important Features

Content sharing and scheduling.
Content suggestion.
Reach.

Return on Investment

No negative impact noticed so far.

Alternatives Considered

LinkedIn Elevate, Hootsuite Amplify and Sprout Social

Other Software Used

Microsoft 365 (formerly Office 365), Workday Human Capital Management, Hootsuite

Usability

Thomas (TC) Riley View profile

Vice President, Information Services at MarketScale (51-200 employees employees)

Pros

Ease of use
Ease of setup
Channel segmentation
Detailed analytics

Cons

Improvement of UI/UX
Customization of newsletter/notification
Lack of customized configuration

Most Important Features

Easy user management
Two clicks to share
Simple, intuitive feed

Return on Investment

Smarp makes it easy to see the EEMV (estimated earned media value) your company has generated by sharing through the platform (the Ad spend equivalence of your efforts)
Smarp increased the average teams LinkedIn activity/sharing by ~50%
Smarp is affordable and often provides a positive ROI when considering the EEMV benefits