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HCL Unica

HCL Unica

Overview

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

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Learn from top reviewers

IBM Campaign is still the leader

Rating: 9 out of 10
March 30, 2018
IncentivizedVetted ReviewVerified User
We use it to generate the majority of the marketing campaigns that my company sends out. Predominately through email but also through direct mail, web and social media.
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Eric Bahme
Manager - Marketing
Marketing Campaign Manager
Delta Air Lines
HCL Unica16 years of experience

IBM Campaign is Powerful

Rating: 10 out of 10
September 1, 2017
IncentivizedVetted ReviewVerified User
We have been using IBM Campaign as a campaign management tool for 5 years now. It is so powerful for us to know exactly what we send to our customers or non-customers and when...
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Gabriel Racine
Analyst - Marketing
Analyste CRM & gestion de contacts
Cogeco Connexion
HCL Unica5 years of experience

Get IBM Unica for less work inorder to get best results

Rating: 8 out of 10
May 7, 2015
IncentivizedVetted ReviewVerified User
We are Using Unica to find the right contacts from the huge database based on the requirements. It is being used to support company business and the media departments in the o...
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Vasu Vetcha
Consultant - Marketing
Sr.Campaign Designer
Cox Communications
HCL Unica4 years of experience

IBM Unica

Rating: 7 out of 10
February 25, 2015
Vetted ReviewVerified User
We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow o...
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Myles Mckee
Analyst - Marketing
Marketing Specialist
Thrivent Financial for Lutherans
HCL Unica2 years of experience

Unica old shool

Rating: 7 out of 10
February 4, 2015
Vetted ReviewVerified User
Unica is being used in our Marketing Department only. We use it to target email our members. Unica Predictive Insights helps us target the right members for specific products.
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Justin Russell
Employee - Marketing
Marketing Unica Database Administrator
Amercia First Credit Union
HCL Unica1 year of experience
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Pricing

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HCL Unica

HCL Unica

N/A
Unavailable

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.hcl-software.com/unica/demo

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

16 people also want pricing

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Constant Contact Lead Gen & CRM

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Product Demos

HCL Unica Discover - B2C Cart Abandonment Demo Pack

YouTube
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Product Details

What is HCL Unica?

HCL Unica is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

  • Supported: End-to-end campaign management
  • Supported: Campaign measurement and reporting
  • Supported: Deeper customer relationships

HCL Unica Screenshots

Screenshot of end-to-end campaign managementScreenshot of HCL Unica's campaign creation interface

HCL Unica Video

Marketing is accelerating towards an exciting tech and data-driven future. In this video, Rajiv Shesh, Chief Revenue Officer at HCL Software, converses with Yuchun Lee, Founder of Unica, and Kalyan Kumar, Chief Product Officer at #HCLSoftware. They discuss the pivotal role of...
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HCL Unica Integrations

HCL Unica Competitors

HCL Unica Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Adobe Marketing Cloud, Aprimo, and Uptempo are common alternatives for HCL Unica.

The most common users of HCL Unica are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 12)

IBM Campaign is Powerful

Rating: 10 out of 10
Incentivized
September 01, 2017
GR
Gabriel Racine
Analyste CRM & gestion de contacts
Cogeco Connexion (Telecommunications, 1001-5000 employees)
Vetted Review
Verified User
HCL Unica
5 years of experience
View profile
Alternatives Considered
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.

IBM Unica

Rating: 7 out of 10
February 25, 2015
MM
Myles Mckee
Marketing Specialist
Thrivent Financial for Lutherans (Financial Services, 5001-10,000 employees)
Vetted Review
Verified User
HCL Unica
2 years of experience
Alternatives Considered
Similar approach to data processing but different applications.

Unica old shool

Rating: 7 out of 10
February 04, 2015
JR
Justin Russell
Marketing Unica Database Administrator
Amercia First Credit Union (Banking, 1001-5000 employees)
Vetted Review
Verified User
HCL Unica
1 year of experience
View profile
Alternatives Considered
We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica.

IBM Enterprise Marketing Management - best of breed

Rating: 10 out of 10
May 03, 2014
Alternatives Considered
  • Faststats,Alterian Engagement Management and Analytics,quickcounts,Adobe Neolane,SAS Analytics
Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest.
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