It is used to "program" campaigns. 2/3 of the campaigns are one shot, 1/3 is recurrent. 1/2 are commercial …
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Entry-level set up fee?
- Setup fee optional
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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- Tech Details
- Supported: End-to-end campaign management
- Supported: Campaign measurement and reporting
- Supported: Deeper customer relationships
- Oracle Siebel Enterprise Marketing Suite (discontinued)
It supports multi-wave campaigns, external command line triggers and automated scheduled functionality. Scheduling functionality is useful for ad-hoc and multi touch campaigns. Platform independent scheduler can schedule regular / irregular intervals.
But it’s not compatible for non-enterprise organizations.
In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns.
The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow.
When you copy objects something the content of the object changes because the links with other objects or lost.
(*) derived field: field to calculate something