HCL Unica

HCL Unica Reviews

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Reviews
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Tim Biddiscombe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Purple Square have a very successful relationship working with IBM and it's many business partners, and have a strong track record of successful product implementations - something we don't plan to change!
Brent Banning | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

There are three main factors to renew a licence:

1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool

2) It has been proven time and time again that it is a market leader in the space (10 years +)

3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.

Score 8 out of 10
Vetted Review
Verified User
Review Source
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
Score 4 out of 10
Vetted Review
Verified User
Review Source
When we worked in SAS we used macros before to perform all the tasks in the selection process. When things changed on a global level we modified the macro programs, and all the campaigns written with the macros automatically changed. This is impossible in Unica. We use templates to create the campaigns, but if the templates change, the old campaigns still run the older versions. With about 500 campaigns a year, it is impossible the update all the running campaigns manually with the newer version of a template.

If there are changes in data sources, it is really difficult to find out with unica campaigns are affected, and very time consuming to make the changes.

In SAS we it was possible to automatically document all our programs, so that we could easily search that documentation for the use of variables, files, calculations and so on, in UNICA this is all done manually.

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

  • Supported: End-to-end campaign management
  • Supported: Campaign measurement and reporting
  • Supported: Deeper customer relationships

HCL Unica Screenshots

Deeper customer relationshipsEnd-to-end campaign managementCampaign measurement and reportingFaster campaign creation

HCL Unica Integrations

  • Aprimo
  • Oracle Siebel Enterprise Marketing Suite (discontinued)

HCL Unica Competitors

HCL Unica Pricing

HCL Unica Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Who uses HCL Unica?

The most common users of HCL Unica are from Enterprises and the Information Technology & Services industry.