HCL Unica Reviews

52 Ratings
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Score 8.4 out of 100

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Brent Banning | TrustRadius Reviewer
March 28, 2014

Why IBM Campaign (Unica) is still number 1 for Enterprise Marketers

Score 9 out of 10
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Likelihood to Renew

10

There are three main factors to renew a licence:

1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool

2) It has been proven time and time again that it is a market leader in the space (10 years +)

3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.

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Anonymous | TrustRadius Reviewer
April 11, 2015

Unica compared to SAS CM, Alterian and Teradata

Score 8 out of 10
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Verified User
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Likelihood to Renew

8
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
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Anonymous | TrustRadius Reviewer
May 07, 2014

After 4 years, still not convinced ...

Score 4 out of 10
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4
When we worked in SAS we used macros before to perform all the tasks in the selection process. When things changed on a global level we modified the macro programs, and all the campaigns written with the macros automatically changed. This is impossible in Unica. We use templates to create the campaigns, but if the templates change, the old campaigns still run the older versions. With about 500 campaigns a year, it is impossible the update all the running campaigns manually with the newer version of a template.

If there are changes in data sources, it is really difficult to find out with unica campaigns are affected, and very time consuming to make the changes.

In SAS we it was possible to automatically document all our programs, so that we could easily search that documentation for the use of variables, files, calculations and so on, in UNICA this is all done manually.
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Anonymous | TrustRadius Reviewer
March 25, 2014

Overall A Great Tool

Score 8 out of 10
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8
We have a lot of ongoing campaigns built in Unica and overall it is a good tool.
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About HCL Unica

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

Has featureEnd-to-end campaign management
Has featureCampaign measurement and reporting
Has featureDeeper customer relationships

HCL Unica Screenshots

HCL Unica Integrations

Aprimo, Oracle Siebel Enterprise Marketing Suite (discontinued)

HCL Unica Competitors

HCL Unica Pricing

  • Does not have featureFree Trial Available?No
  • Does not have featureFree or Freemium Version Available?No
  • Does not have featurePremium Consulting/Integration Services Available?No
  • Entry-level set up fee?Optional

HCL Unica Technical Details

Operating Systems: Unspecified
Mobile Application:No