HCL Unica

HCL Unica

Score 7.6 out of 10
HCL Unica

Overview

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Read more

Recent Reviews

Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of HCL Unica, and make your voice heard!

Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.ibm.com/us…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

2 people want pricing too

Alternatives Pricing

What is monday.com?

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.

What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Product Demos

UNICA for CMOs
03:30
Return to navigation

Product Details

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

  • Supported: End-to-end campaign management
  • Supported: Campaign measurement and reporting
  • Supported: Deeper customer relationships

HCL Unica Screenshots

Screenshot of End-to-end campaign managementScreenshot of Faster campaign creation

HCL Unica Video

Learn more about UNICA: https://hclsw.co/unica-page Personalization, customer journeys and delivering messages in any channel are top of mind for CMOs today. In this video, we show how Unica is tackling CMO's biggest marketing challenges. #UNICA #UNICAIsBack

HCL Unica Integrations

  • Aprimo
  • Oracle Siebel Enterprise Marketing Suite (discontinued)

HCL Unica Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Adobe Marketing Cloud, Aprimo, and Uptempo are common alternatives for HCL Unica.

Reviewers rate Implementation Rating highest, with a score of 7.2.

The most common users of HCL Unica are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

(1-11 of 11)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM.
Score 4 out of 10
Vetted Review
Verified User
When we worked in SAS we used macros before to perform all the tasks in the selection process. When things changed on a global level we modified the macro programs, and all the campaigns written with the macros automatically changed. This is impossible in Unica. We use templates to create the campaigns, but if the templates change, the old campaigns still run the older versions. With about 500 campaigns a year, it is impossible the update all the running campaigns manually with the newer version of a template.

If there are changes in data sources, it is really difficult to find out with unica campaigns are affected, and very time consuming to make the changes.

In SAS we it was possible to automatically document all our programs, so that we could easily search that documentation for the use of variables, files, calculations and so on, in UNICA this is all done manually.
Tim Biddiscombe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Purple Square have a very successful relationship working with IBM and it's many business partners, and have a strong track record of successful product implementations - something we don't plan to change!
Brent Banning | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

There are three main factors to renew a licence:

1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool

2) It has been proven time and time again that it is a market leader in the space (10 years +)

3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.

Return to navigation