HCL Unica
HCL Unica
HCL Unica
Overview
What is HCL Unica?
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Read moreRecent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Video Reviews
Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of HCL Unica, and make your voice heard!
Pricing
View all pricingEntry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.ibm.com/us…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Would you like us to let the vendor know that you want pricing?
2 people want pricing too
Alternatives Pricing
Product Demos
UNICA for CMOs
03:30
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HCL Unica?
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.
The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.
HCL Unica Features
- Supported: End-to-end campaign management
- Supported: Campaign measurement and reporting
- Supported: Deeper customer relationships
HCL Unica Screenshots
HCL Unica Video
Learn more about UNICA: https://hclsw.co/unica-page
Personalization, customer journeys and delivering messages in any channel are top of mind for CMOs today. In this video, we show how Unica is tackling CMO's biggest marketing challenges.
#UNICA #UNICAIsBack
HCL Unica Integrations
- Aprimo
- Oracle Siebel Enterprise Marketing Suite (discontinued)
HCL Unica Competitors
- Adobe Marketing Cloud
- Aprimo
- Uptempo
- Infor Marketing Resource Management
- SAS Marketing Operations Management
- Alterian Real-Time CX Platform (Chameleon)
HCL Unica Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Reviewers rate Implementation Rating highest, with a score of 7.2.
The most common users of HCL Unica are from Enterprises (1,001+ employees).
Comparisons
View all alternativesCompare with
Reviews and Ratings
(54)
Attribute Ratings
Reviews
(1-11 of 11)- Popular Filters
Companies can't remove reviews or game the system. Here's why
April 11, 2015
Unica compared to SAS CM, Alterian and Teradata
February 25, 2015
IBM Unica
February 04, 2015
Unica old shool
May 07, 2014
After 4 years, still not convinced ...
March 28, 2014
IBM Unica Campaign Rocks!
March 25, 2014
Overall A Great Tool
February 07, 2014
Out of Date. Better Options Exist.
November 08, 2013