HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
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HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
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| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Versatile Selection Process: Users have found the selection process in the software to be versatile, allowing for both simple merge/purge processes and the use of raw SQL queries. This flexibility has been appreciated by multiple reviewers.
Efficient Campaign Flowchart: The campaign flowchart feature has been highly praised by users for its efficiency in managing multiple channels and campaigns within a single flowchart. This capability has been mentioned by several reviewers as a standout feature of the software.
Contact History Management: The Contact History feature has received positive feedback from users as it facilitates effective management of contact points with customers or prospects. It also allows for providing compliance information or responding to complaints. Multiple reviewers have expressed appreciation for this valuable functionality.
Lack of Data Visualization: Some users have mentioned that IBM Campaign lacks data visualization within its module, making it difficult to interpret and analyze campaign data efficiently. This limitation can hinder their ability to make informed decisions based on the data.
Limited Integration with Outbound Channels: Several reviewers have expressed the need for greater integration of real-time capabilities with outbound channels like email, SMS, Facebook Fanpage, and Twitter DM broadcasts. They feel that this lack of integration limits their ability to effectively engage with customers across multiple channels in a timely manner.
Complexity in Transporting Projects: Users have reported difficulties in transporting projects between development, test, and production environments. This can lead to inconsistencies and errors during the campaign management process. Simplifying the process of transferring projects between environments would greatly improve efficiency and reduce potential issues.
Based on user reviews, the following recommendations are commonly given for using Unica:
Seek help from IBM or an approved consultant for training and migration to ensure a smoother transition.
Ensure proper data gathering and training before moving into UAT and go-live to maximize the potential of Unica.
Prepare for growing pains with training and implementation by investing in appropriate resources and consultants if needed.
These recommendations highlight the importance of seeking professional assistance, data accuracy, thorough training, and being prepared for challenges when using Unica as a marketing automation tool.
