HCL Unica

HCL Unica

Score 7.6 out of 10
HCL Unica

Overview

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

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Pricing

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What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.ibm.com/us…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Demos

UNICA for CMOs
03:30
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Product Details

What is HCL Unica?

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.

The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.

HCL Unica Features

  • Supported: End-to-end campaign management
  • Supported: Campaign measurement and reporting
  • Supported: Deeper customer relationships

HCL Unica Screenshots

Screenshot of End-to-end campaign managementScreenshot of Faster campaign creation

HCL Unica Video

Learn more about UNICA: https://hclsw.co/unica-page Personalization, customer journeys and delivering messages in any channel are top of mind for CMOs today. In this video, we show how Unica is tackling CMO's biggest marketing challenges. #UNICA #UNICAIsBack

HCL Unica Integrations

  • Aprimo
  • Oracle Siebel Enterprise Marketing Suite (discontinued)

HCL Unica Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Adobe Marketing Cloud, Aprimo, and Uptempo are common alternatives for HCL Unica.

Reviewers rate Implementation Rating highest, with a score of 7.2.

The most common users of HCL Unica are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-14 of 14)
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September 01, 2017

IBM Campaign is Powerful

Gabriel Racine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have been using IBM Campaign as a campaign management tool for 5 years now. It is so powerful for us to know exactly what we send to our customers or non-customers and when they received it. For a call-center perspective it is extremely useful, but for a marketing perspective as well. We can build predictive models more powerful than before with these insights. In addition, the response tracking helps us to know which campaign has been more successful, based on their lift. So, in this case, it is easier to adapt our communications for our market.

I strongly recommend this application.
Score 8 out of 10
Vetted Review
Verified User
IBM Campaign is used across whole organization at our company. We started with one division but later scaled to other divisions. It is used for outbound and inbound segmentation of audience. Later it sends the list to eMessage for email delivery or uses IBM Interact to display dynamic personalized banners on website.
Score 7 out of 10
Vetted Review
Verified User
IBM Campaign provides an easy-to-use graphical user interface that supports the direct marketing process of selecting, suppressing, segmenting, sampling, and creating output lists of customer IDs. It really helps put everything all into one place, and it streamlines everybody's workload. IBM's UDI data communication layer lets you to seamlessly access and manipulate data from all of your data sources.
Score 8 out of 10
Vetted Review
Verified User
We are Using Unica to find the right contacts from the huge database based on the requirements. It is being used to support company business and the media departments in the organization. Whenever the marketing team decides to contact their users based on necessity, they are able to generate the right contacts list by using different filters. That’s how they can filter the unnecessary contacts from the targeted list and the company can save on budget and can hold valuable customers. Indirectly it will increase the company revenue.
Score 8 out of 10
Vetted Review
Verified User
The implementations I supported were primarily used by my clients' Marketing departments. IBM EMM (aka Unica) for these clients is primarily used for the very granular segmentation of customers for multi-channel marketing such as Direct Mail, eMail and Social. The solution (the application and underlying datarmart) allows the client to efficiently create segments and campaigns; capture promotion history and assign responses.
February 25, 2015

IBM Unica

Score 7 out of 10
Vetted Review
Verified User
We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow our field employees to generate corporate compliant marketing emails to members and prospects.
Tim Biddiscombe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
At Purple Square Consulting Ltd, we implement IBM EMM (also known by it's legacy name Unica) suite for many clients across Europe. We provide design services, aswell as implementation, configuration, training & troubleshooting.
Score 10 out of 10
Vetted Review
Verified User
IBM Unica is used as a marketing platform for full service and self service clients. We build and support our client's marketing databases and this is a product that we use for clients across many different industries for delivery of thier marketing campaigns.
Brent Banning | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
IBM Unica Campaign (IBM Campaign) is hosted on behalf of clients, to provide access a customer and prospect data for the purpose of marketing and service campaigns. Generally the tool is used by either analytics team who have a core understanding of data OR marketers who are using pre-built pre-defined campaign segments. IBM Campaign can be used for very simple data selections or complex data selections that require numerous requirements to be met, this includes splitting 'contacts' by channel based on customer preferences (opt outs) or data that is available (presence of data or not, based on a requirement for a contact channel - telephone contact obviously requires a telephone number).
Score 3 out of 10
Vetted Review
Verified User
NetInsight is used by a number of people in the organization for web analytics. We use it to see how many site visitors there are, to monitor campaigns, and view trends. However, due to limitations within the tool, it is not nearly advanced as some others that are available.
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