HCL Unica
HCL Unica
HCL Unica
Overview
What is HCL Unica?
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
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Pricing
View all pricingEntry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://www.ibm.com/us…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
UNICA for CMOs
03:30
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HCL Unica?
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management (EMM) software that include marketing automation with cross-channel campaign management, along with budgeting and forecasting, project workflow management, asset management, brand management and spend management. Unica Campaign, Unica Marketing Operations, and Unica Interact are the foremost products in the suite.
The product is geared towards large B2C customers, and is available as either a Saas or an on-premise offering.
HCL Unica Features
- Supported: End-to-end campaign management
- Supported: Campaign measurement and reporting
- Supported: Deeper customer relationships
HCL Unica Screenshots
HCL Unica Video
Learn more about UNICA: https://hclsw.co/unica-page
Personalization, customer journeys and delivering messages in any channel are top of mind for CMOs today. In this video, we show how Unica is tackling CMO's biggest marketing challenges.
#UNICA #UNICAIsBack
HCL Unica Integrations
- Aprimo
- Oracle Siebel Enterprise Marketing Suite (discontinued)
HCL Unica Competitors
- Adobe Marketing Cloud
- Aprimo
- Uptempo
- Infor Marketing Resource Management
- SAS Marketing Operations Management
- Alterian Real-Time CX Platform (Chameleon)
HCL Unica Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.
Reviewers rate Implementation Rating highest, with a score of 7.2.
The most common users of HCL Unica are from Enterprises (1,001+ employees).
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Reviews and Ratings
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March 30, 2018
IBM Campaign is still the leader
We use it to generate the majority of the marketing campaigns that my company sends out. Predominately through email but also through direct mail, web and social media.
September 01, 2017
IBM Campaign is Powerful
We have been using IBM Campaign as a campaign management tool for 5 years now. It is so powerful for us to know exactly what we send to our customers or non-customers and when they received it. For a call-center perspective it is extremely useful, but for a marketing perspective as well. We can build predictive models more powerful than before with these insights. In addition, the response tracking helps us to know which campaign has been more successful, based on their lift. So, in this case, it is easier to adapt our communications for our market.
I strongly recommend this application.
I strongly recommend this application.
August 01, 2017
Quick Review of IBM Campaign
IBM Campaign is used across whole organization at our company. We started with one division but later scaled to other divisions. It is used for outbound and inbound segmentation of audience. Later it sends the list to eMessage for email delivery or uses IBM Interact to display dynamic personalized banners on website.
April 18, 2017
IBM Campaign: A Wonderful Tool to Navigate Audiences
IBM Campaign provides an easy-to-use graphical user interface that supports the direct marketing process of selecting, suppressing, segmenting, sampling, and creating output lists of customer IDs. It really helps put everything all into one place, and it streamlines everybody's workload. IBM's UDI data communication layer lets you to seamlessly access and manipulate data from all of your data sources.
We are Using Unica to find the right contacts from the huge database based on the requirements. It is being used to support company business and the media departments in the organization. Whenever the marketing team decides to contact their users based on necessity, they are able to generate the right contacts list by using different filters. That’s how they can filter the unnecessary contacts from the targeted list and the company can save on budget and can hold valuable customers. Indirectly it will increase the company revenue.
April 11, 2015
Unica compared to SAS CM, Alterian and Teradata
The implementations I supported were primarily used by my clients' Marketing departments. IBM EMM (aka Unica) for these clients is primarily used for the very granular segmentation of customers for multi-channel marketing such as Direct Mail, eMail and Social. The solution (the application and underlying datarmart) allows the client to efficiently create segments and campaigns; capture promotion history and assign responses.
February 25, 2015
IBM Unica
We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow our field employees to generate corporate compliant marketing emails to members and prospects.
February 04, 2015
Unica old shool
Unica is being used in our Marketing Department only. We use it to target email our members. Unica Predictive Insights helps us target the right members for specific products.
May 07, 2014
After 4 years, still not convinced ...
It is used by 2 departements.
It is used to "program" campaigns. 2/3 of the campaigns are one shot, 1/3 is recurrent. 1/2 are commercial campaigns, 1/2 are administrative campaigns to inform clients of p.e. changes in interest rates and so on.
It is used to "program" campaigns. 2/3 of the campaigns are one shot, 1/3 is recurrent. 1/2 are commercial campaigns, 1/2 are administrative campaigns to inform clients of p.e. changes in interest rates and so on.
At Purple Square Consulting Ltd, we implement IBM EMM (also known by it's legacy name Unica) suite for many clients across Europe. We provide design services, aswell as implementation, configuration, training & troubleshooting.
March 28, 2014
IBM Unica Campaign Rocks!
IBM Unica is used as a marketing platform for full service and self service clients. We build and support our client's marketing databases and this is a product that we use for clients across many different industries for delivery of thier marketing campaigns.
IBM Unica Campaign (IBM Campaign) is hosted on behalf of clients, to provide access a customer and prospect data for the purpose of marketing and service campaigns. Generally the tool is used by either analytics team who have a core understanding of data OR marketers who are using pre-built pre-defined campaign segments. IBM Campaign can be used for very simple data selections or complex data selections that require numerous requirements to be met, this includes splitting 'contacts' by channel based on customer preferences (opt outs) or data that is available (presence of data or not, based on a requirement for a contact channel - telephone contact obviously requires a telephone number).
March 25, 2014
Overall A Great Tool
We use Unica Campaign to build list pulls for email campaigns. It is easy to do segmentation, schedule runs and transfer files to vendors in Unica.
February 07, 2014
Out of Date. Better Options Exist.
NetInsight is used by a number of people in the organization for web analytics. We use it to see how many site visitors there are, to monitor campaigns, and view trends. However, due to limitations within the tool, it is not nearly advanced as some others that are available.