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HCL Unica

HCL Unica

Overview

What is HCL Unica?

HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.

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Learn from top reviewers

IBM Campaign is still the leader

Rating: 9 out of 10
March 30, 2018
IncentivizedVetted ReviewVerified User
We use it to generate the majority of the marketing campaigns that my company sends out. Predominately through email but also through direct mail, web and social media.
Continue reading
Eric Bahme
Manager - Marketing
Marketing Campaign Manager
Delta Air Lines
HCL Unica16 years of experience

IBM Campaign is Powerful

Rating: 10 out of 10
September 1, 2017
IncentivizedVetted ReviewVerified User
We have been using IBM Campaign as a campaign management tool for 5 years now. It is so powerful for us to know exactly what we send to our customers or non-customers and when...
Continue reading
Gabriel Racine
Analyst - Marketing
Analyste CRM & gestion de contacts
Cogeco Connexion
HCL Unica5 years of experience

Get IBM Unica for less work inorder to get best results

Rating: 8 out of 10
May 7, 2015
IncentivizedVetted ReviewVerified User
We are Using Unica to find the right contacts from the huge database based on the requirements. It is being used to support company business and the media departments in the o...
Continue reading
Vasu Vetcha
Consultant - Marketing
Sr.Campaign Designer
Cox Communications
HCL Unica4 years of experience

IBM Unica

Rating: 7 out of 10
February 25, 2015
Vetted ReviewVerified User
We use IBM Unica to manage all of our email marketing campaigns and a large number of direct mail and telemarketing campaigns. We use the Distributed Marketing tool to allow o...
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Myles Mckee
Analyst - Marketing
Marketing Specialist
Thrivent Financial for Lutherans
HCL Unica2 years of experience

Unica old shool

Rating: 7 out of 10
February 4, 2015
Vetted ReviewVerified User
Unica is being used in our Marketing Department only. We use it to target email our members. Unica Predictive Insights helps us target the right members for specific products.
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Justin Russell
Employee - Marketing
Marketing Unica Database Administrator
Amercia First Credit Union
HCL Unica1 year of experience
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Pricing

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HCL Unica

HCL Unica

N/A
Unavailable

What is HCL Unica?

HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.hcl-software.com/unica/demo

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is HCL Unica?

HCL Unica is an enterprise marketing platform designed to manage organizations' end-to-end marketing needs, from planning and execution to real-time personalization and campaign analysis. Built for marketers and powered by AI, Unica offers advanced marketing automation capabilities across a wide range of outbound and inbound channels, including email, SMS, WhatsApp, social media, direct mail, kiosks, ATMs, and more.


Unica provides scalability and flexibility, with a cloud-native, premises-agnostic platform that can be deployed through containers or natively, making it easy to integrate with any existing MarTech stack. Its suite includes solutions for campaign management, customer journey orchestration, audience segmentation, and omnichannel personalization, so marketers can deliver hyper-personalized, data-driven marketing campaigns at scale.


Unica’s Core Capabilities:


  • CDP: Unify customer data across touchpoints to enhance engagement and personalization.

  • Campaign: Build and execute hyper-personalized multi-channel campaigns at scale.

  • Journey: Orchestrate and measure multi-channel customer journeys in real time.

  • Deliver: Seamlessly create and manage omnichannel experiences across email, SMS, WhatsApp, push notifications, and social media.

  • Interact: Provide real-time, personalized offers across inbound channels.

  • Optimize: Leverage AI to determine the optimal contact strategy for every customer.

  • Link: Integrate third-party touchpoints and MarTech applications with ease using a no-code platform.

  • Discover: Gain deep insights into user behavior and online journeys.

  • Plan: Collaborate effectively to plan, execute, and manage marketing initiatives.

  • Centralized Offer Management (COM): Centralize creative assets and offers for consistency and scalability.

  • Insights: Monitor marketing performance through pre-built reporting templates.

  • Director: Centrally manage all Unica applications, ensuring smooth operations across teams.

HCL Unica Features

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks
  • Supported: Lead segmentation and distribution

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Hyper-Personalization: Target customers with tailored messaging and optimize real-time personalization using AI-driven insights.
  • Supported: Rapid Scalability: Scale up campaigns in minutes and deliver billions of messages daily.
  • Supported: Data Integration: Connect and work with data across platforms to trigger communications based on real-time behaviors.
  • Supported: Future-Ready: Reduce time-to-market with a cloud-native platform that eliminates IT dependencies while ensuring trusted compliance with privacy standards.
  • Supported: Global Collaboration: Centrally manage enterprise-wide campaigns while empowering localized teams with customization capabilities.

HCL Unica Video

The HCL Unica Suite is a cloud-native, fully integrated enterprise marketing automation platform that provides precision marketing at scale. Unica’s goal-based marketing paradigm empowers marketing strategists to align their strategy and effectively achieve their marketing ...
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HCL Unica Integrations

HCL Unica Competitors

HCL Unica Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Mac
Mobile ApplicationNo
Supported CountriesUnited states, United Kingdom, France, Germany, Spain, Italy, Japan, Korea, Brazil, Russia, Chinese
Supported LanguagesEnglish (United States), English (United Kingdom), French, German, Spanish, Italian, Japanese, Korean, Portuguese(Brazil), Russian, Simplified Chinese, Traditional Chinese

Frequently Asked Questions

HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.

Adobe Marketing Cloud, Aprimo, and Uptempo are common alternatives for HCL Unica.

The most common users of HCL Unica are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 15)

IBM Campaign is still the leader

Rating: 9 out of 10
Incentivized
March 30, 2018
EB
Eric Bahme
Marketing Campaign Manager
Delta Air Lines (Airlines/Aviation, 10,001+ employees)
Vetted Review
Verified User
HCL Unica
16 years of experience
View profile
Pros
  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Cons
  • The system tables are too convoluted and there should be the ability to have a single view of contact history without having a drawing to have to be tabbed together.
  • Utica is not a very efficient creator of SQL is very resource intensive.
  • I would like to see more functionality in their marketing operations tool to allow more customization and easier creation of monitoring reports including KPI’s.

IBM Campaign is Powerful

Rating: 10 out of 10
Incentivized
September 01, 2017
GR
Gabriel Racine
Analyste CRM & gestion de contacts
Cogeco Connexion (Telecommunications, 1001-5000 employees)
Vetted Review
Verified User
HCL Unica
5 years of experience
View profile
Pros
  • Contact History of our campaigns.
  • Response History to know what kind of campaigns work well.
  • Extremely powerful. If you have the right access to the database, the sky is the limit.
  • Perfect for larger companies in telecommunications or banking.
Cons
  • The version 8.6 was not user-friendly at all. This is not ergonomic compared to other applications.
  • Complex to learn at the beginning.
  • You can have some glitches and IBM is not the best for fixing this, unless you are one of their biggest clients. Better to have a good third party to help you like us.

Get IBM Unica for less work inorder to get best results

Rating: 8 out of 10
Incentivized
May 07, 2015
VV
Vasu Vetcha
Sr.Campaign Designer
Cox Communications (Consumer Services, 201-500 employees)
Vetted Review
Verified User
HCL Unica
4 years of experience
Pros
  • IBM Unica offers more than one module as we can start from market planning and can end with analysis of post campaign results. Not required to work with different tools and can skip having the difficulties while integrating them for automation.
  • Can design multi wave, multi touch, multi-channel automated campaigns in one place and incredible automation while setting up triggers and schedules to avoid more manual work in order to save resource time. Having valuable user guide to answer whenever we had questions while setup /design phase.
  • Able to get output list without writing huge lines of SQL when there are multiple number of table joins as you can join as many tables as you want to the table catalogs to fetch the output data in seconds..
Cons
  • Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers.
  • It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap.

IBM Unica

Rating: 7 out of 10
February 25, 2015
MM
Myles Mckee
Marketing Specialist
Thrivent Financial for Lutherans (Financial Services, 5001-10,000 employees)
Vetted Review
Verified User
HCL Unica
2 years of experience
Pros
  • Campaign and eMessage have proven to be well integrated and reliable tools for managing email campaigns.
  • Use of segments and templates in Campaign allows for easy use of recurring data selection processes.
  • eMessage features, such as the document editor, Global Suppression, and activity tracking, have been relatively reliable and easy to use.
  • Distributed Marketing tools is flexible in its application with lots of potential applications.
Cons
  • Integration of Distributed Marketing and IBM Scheduler with Campaign and eMessage still needs work.
  • Transporting projects betwen development, test, and production environments does not work well.
  • Distributed Marketing tool still seems to be immature, particularly data security mechanisms (XML documents that, when refreshed, require JVMs to be restarted).

Unica old shool

Rating: 7 out of 10
February 04, 2015
JR
Justin Russell
Marketing Unica Database Administrator
Amercia First Credit Union (Banking, 1001-5000 employees)
Vetted Review
Verified User
HCL Unica
1 year of experience
View profile
Pros
  • Predictive Insights is a very successful tool for us. Out click rates and conversion are always high when we use this tool.
  • Unica Web Analytics is what our Senior Management loves to see results and reporting from .
  • Unica support is always fast and helpful.
Cons
  • Unica UI isn't the best. It seems like its from the 90's.
  • We have had a rough time using Web Analytics. Many issues arise. We went a full month of the daily import of our data not importing into Web Analytics. It took Unica a very long time to resolve it. We had senior management waiting for certain campaign results which we didn't have.
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