Heap Reviews & Ratings 2023

Q: What are Heap's top competitors?

Adobe Analytics , Google Analytics , and Google Analytics 360 are common alternatives for Heap.

Heap

Starting at $0 per month

View Pricing

Start free trial

Overview

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to...

Solid Data Tool

7 out of 10

December 15, 2022

Heap is currently used across my whole organization and has helped us to democratize our data greatly. The tool allows all employees …

Heap : Simplified Customer Analytics for Dummies

8 out of 10

December 03, 2022

Heap is much better compared to Google Analytics/Adobe Analytics as I can label the user tracking events on an adhoc basis. It allows me …

Heap Review

9 out of 10

December 03, 2022

Our company has huge number of customers. So data analytics is crucial for us. We tried to test Heap and decided to use it for our future …

HEAP can be easily used for priority based segmentation of users data visiting website

9 out of 10

December 03, 2022

In our Organization, we use the Heap to analyze data on the pages to analyze the user's interactions & sessions happening on different …

An essential tool for studying user behavior!

7 out of 10

December 03, 2022

The majority of our experience has been pleasant. With Heap, you have the ability and freedom to assess the user experience of your …

Heap - Insights in the digital world

7 out of 10

December 03, 2022

Heap was used and tested for an insights platform. It can enhance the understanding of any type of customer behaviour and path. These …

Auto-capture every user interaction with no manual event tracking. No messy tracking plans. No custom ETL pipelines

9 out of 10

December 03, 2022

How you use Heap in your organization?
We use Heap to auto-capture every user interaction in our website. it used by the product and …

power of AI/ML meets with Best UI/UX to deliver optimal ROI

9 out of 10

December 03, 2022

we're having company portfolio site that we recently redesigned. to ensure optimal ROI, we went to the market and stumbled upon this …

Heap is a great product

9 out of 10

December 03, 2022

In our organization we use heap to understand user behavior and system behavior of our applications. Heap has really helped our team to …

Great Platform to generate User Interaction data and gather actionable Insights

8 out of 10

December 03, 2022

Heap is mainly used to analyze the user interaction data. It captures the customer data to identify their behaviour to identify the pain …

Heap for best click analytics

8 out of 10

December 03, 2022

We have used Heap platform for the click rate analytics on the web for the solving the problem of customer acquisition, we are finding the …

Heap is easy to setup & offers robust reports: the perfect combo!

9 out of 10

December 03, 2022

We use Heap to track conversion rates and common user flows, as well as how these are influenced by new improvements and releases. For us, …

Heap Product analytics

9 out of 10

December 03, 2022

We are using Heap to track and analyze user interactions on the product and determine adoption, usage and other funnel related statistics. …

Robust software with great analytical capabilities

8 out of 10

December 03, 2022

Heap is assisting us in determining our next course of action. We have the ability to verify or disprove any default assumptions we may …

great automated data collection.

9 out of 10

December 03, 2022

We use Heap to automatically collect data on our customer behaviour and try to understand the users and their journey. We try to intercept …

Read all reviews

How Heap Differs From Its Competitors

Time to Insight and Action

I joined after Heap was implemented, so am unsure of how long the technical integration took/at what point users felt comfortable trusting the metrics being reported within the platform. Personally, it took me a solid 1-3 months of playing around in the platform and asking my colleagues for …

Implementation & Time to Value

In close to 3-4 weeks of our implementation, we were able to make progress on generated insights

Insights and Experience

Custom Events
Super Quick Installation
Session Replays offered amazing insights.

Implementation & Time to Value

onboarding process was little hard. Many departments were needed in process to implement, but once implementation was finished we were able to use it right away.

Insights and Experience

We were able to see customer struggles clearly which we were not able to do before Heap. I saved us money and effort.

ROI

Higher Page spend time of the users Higher Clicks on the CTA that helped in having more page conversions Country wise tracking of the users so that we are able to show them specific country based content

Implementation & Time to Value

I am highly Satisfied with the tool and the complete implementing process. I was able to setup the complete analytics tool for my organization within 3days as it is really very easy for even a non-tech person to setup it up completely, also the team was able to track the data and make plans …

Insights and Experience

As mentioned earlier the live feeds and user sessions are the two most important features that had a significant, as well as the biggest impact on our team’s efficiency positively, also Heap Illuminate has helped us to run the A/B tests for content as well as for CTA & design changes that took …

ROI

Substantially reduces the time to insights. Higher conversion rates. Higher Net Promoter Score.

Implementation & Time to Value

Since I had to have adequate training before I could use it, it took some time to get going at first. However, after using it for a while, I grew accustomed to it, and in the long run, the firm will benefit greatly from it. I've been using heap to collect analytics on the web pages, events, and …

Insights and Experience

The most important aspect is that it allows users of all skill levels to conduct a variety of queries. However, once the tool was configured, I was able to quickly act and provide reports.

Implementation & Time to Value

It needs some prior knowledge so the learning curve can be steep for some people.
It is not software for entry-level business users.

Insights and Experience

I cannot recall any details of Heap tools having particular effect on the team's efficiency.

ROI

Better understand user behavior Make more informed decisions about product changes Make insights for everyone in your team

Implementation & Time to Value

Heap is very easy to set up. We just added a snippet of tracking code in our website header. we didn't need technical team support to set it up or use it on a daily basis.
We were able to start capturing users a few hours after installation.

Insights and Experience

The User Behavior Analytics!
It helps our team to work smarter, not harder, with a suite of tools that tells us exactly what users are doing and why so we don’t waste time building the wrong thing.

ROI

we were able to pin point some of our biggest clients by analyzing session replay feature our portfolio site is highly optimized due to Heap we're able to turn in relevant traffic

Implementation & Time to Value

it was somewhat tricky once we started. but once its established, it was such a breeze to use. with a brief KT session, our sales team was also able to somewhat navigate on the Heap system. we collected so many reviews and shortcomings that we quickly rectified.
as soon as it was established, we …

Insights and Experience

session replay, other functionality of Heap is one time usage, while session replay can be used everyday and still we're able to derive more meaningful and useful data. as it is continuous process, we dedicated a small portion of team for just this task, monitor the behavior of certain clients

ROI

Heap helps to pin-point user issues and helps in providing quick fix to customers. This brings positive ROI to our business as this helps in customer retentions. Heap helps our team to focus on crucial/important features where user interacts most hence help in increasing revenue.

Implementation & Time to Value

Our team was fairly satisfied with it. It take a bit time to onboard or implement but once it was implemented tool was really easy to explore and use.

Insights and Experience

Heap have biggest impact on our team efficiency by providing useful insights and dashboard, which helped team to take quick actions on the issues faced by customers. The users and funnel charts are used by our team the most, and these charts really give good insights of issue faced by user and …

ROI

Conversion rate has increased as we have identified the major client drop off segment Personalized modifications are made for some customers at checkout to improve retention

Implementation & Time to Value

Heap was easily customized with our platform. Daily data was analysed to generate actionable insights.
We could improve customer experience by optimizing our platform on weekly basis.

Insights and Experience

Graphical metrics has helped our team to utilize the visual interpretation and generate insights efficiently.

We could identify the areas where improvement was needed to improve customer experience

ROI

Increased the customer Acquisition rate Increased incremental revenue from new users Best customer experience on our website

Implementation & Time to Value

Overall experience using Heap is great and i am totally satisfied with the services provided in the tool, We are able to get the insights with in 15 to 21 days and then same has been integrated with the Campaign manager tool to take the further action on the customer level.

Insights and Experience

Team became more productive and innovative and accordingly we were able to customize the campaign as well based on the Heap output and we have added the AI/ML model as well on the top of Heap output to get the maximum out of the tool, that's how team enabled the predictive component as well.

Implementation & Time to Value

Heap can be a bit tricky when you first get started, but the flexibility of the platform is definitely a perk. That said, it's certainly easier to use than counterparts like Mixpanel.

Insights and Experience

The journey tracking analytics have been particularly useful in optimizing our customer experience and improving engagement and conversion rates. Definitely the feature that I use the most!

ROI

Saved precious hours that were earlier wasted on analysing product metrics using quick dashboards Got deep level clarity on user metrics leading to improvement in user engagement metrics Was able to better build user segments based on their interactions and journeys leading to improved adoption

Implementation & Time to Value

The Heap implementation process was very tedious. Initially it needed a lot of to and fro in terms of defining all events that were needed to be tracked. However, they have extensive documentation and videos, as well as their support is very active to help in the process of going live with full …

Insights and Experience

1. Illuminate from Heap helps us uncover insights from otherwise latent data, which leads to improved engagement from users; we have successfully surfaced many user actions to improve user interactions on the app. 2. Quiz helps in relaying the right data trends at the right time 3. Replay enables …

Insights and Experience

In our company, we placed a high priority on getting to know our consumers, learning about their most popular activities in our apps, tracking the popularity of each feature since its release, obtaining crucial data for making business choices, and more. Without this tool, we could not have …

ROI

It looks like we are doing better on retaining customers due to catching their potential issues now and doing something about that.

Implementation & Time to Value

Honestly, the basic setup was quite seamless, our sysadmin and a dev set it up so i have not been involved here. but I understood it was quite straight forward.

Insights and Experience

for now, the most valuable feature is that we can use Heap to track exactly those events we want to know more about to be able to improve.

Implementation & Time to Value

We were satisfied with the implementing process, it started rather quickly and we were able to begin to do some tests on our website pretty quick. After those first tests, we were able to build a use case and present it to the management, so they can have a direct feedback of the software use.

Insights and Experience

As I said in the previous question, the analytics part was really helpful for us to identify the journey our customer is doing on our website, what is working well, what is not working, why the customer is stopping at this step and not clicking until the end of the process.

ROI

It increased the revenue Work speed has increased Event Tracking has become super easy

Implementation & Time to Value

As a start-up we are fully satisfied with the implementing process. Immediately we start work and take action based on insights and data.

Insights and Experience

Funnel optimisation & user behaviour have the biggest impact on your team's efficiency. Great impact process has become more simpler, complex tracking become more simpler. Accuracy and efficiency has drastically increased. Customers easily adapting the process. Team efficiency in terms of …

Implementation & Time to Value

Implementation took longer than expected as we were not familiar with the product and needed some time to familiarise with it. After implementation we also took a while to learn how to use the product to extract the info

Insights and Experience

It has features to capture data automatically and this saves us a lot of manual tracking and saves a lot of time for us. We can also use it to see red flags in the user flow

ROI

Compare 30% better than other tools Increase purchases by 40% optimize performance and acquisition costs by 20%

Implementation & Time to Value

In our experience it was very positive. Heap gives you the power and flexibility that very few analytics tools offer to measure the user experience of your website. There is no faster way to understand the impact that each button, feature, style, functionality, has with our users than with the use …

Insights and Experience

This Illuminate tool helps us to Identify friction points and areas of hidden opportunities. Which translates into being able to obtain quick, agile and definitive answers to have a real impact within the organization and towards its clients. This powerful tool helps to automatically discover …

ROI

Implementing Heap would surely help increase revenue as more insights can be tracked for customer journeys Reduced engineering efforts significantly - so this is another area of cost savings. Marketing team can be more customer focused through session replays and personalizing customer experience …

Implementation & Time to Value

I am quite satisfied and that is what my recommendation to our customer.

Insights and Experience

Majorly it was Data Insights features of Heap which has an edge over any other data analytics tools being compared. The reports and dashboard provided with enough information along with user journey from Marketing team can take appropriate decisions for product offerings to prospective and …

Implementation & Time to Value

It was very quick to implement Heap into our company. We were able to do this in a matter of weeks, which is quicker than most platforms take. The interface is easy to use and with one training, most if not all employees use it daily without issues. We were even able to onboard many clients onto …

Insights and Experience

Our team has significantly improved efficiency since using Heap. Before, we would have to manually schedule meetings with our clients and take time to run excel models for analytics. With Heap, we don't need unnecessary client meetings and can use time that we took from using excel analytics to …

ROI

Website design to create accurate logical paths for the customer. Clear development methodology for website programmers and graphic designers. Use of Machine Learning to identify the navigation trends of the customers.

Implementation & Time to Value

Easy implementation of the tracking programming code on the website to start collecting statistics. You just have to get a code snippet and start using Heap. The reports are accurate with information about the logical path followed by customers from the landing page to the success of the sale. It …

Insights and Experience

It creates the customer navigation logical path for each page to identify how much time and attention is getting from the potential client. You can identify what pages are creating more interest and conducting a sale and what pages have a high rate of abandonment from the customer. With this, you …

ROI

The infrastructure setup cost has come down The data base management is also reduced Understanding Heap is easier and we were able to reduce the load and distribute it in parallel

Implementation & Time to Value

Heap is a great tools as it primarily focus on data structures and algorithms, in the modern Artificial Intelligence word we need to understand both business requirement and customer needs, as long as we don't attain this balance
We will not be able to make the business profitable.

Heap help to …

Insights and Experience

We remember starting our banking project there was lot of data analysis to be done in order to find if a customer is going to churn or not. Even we proceed this data, we were not sure on the outcome. We later started using Heap for this solution and were able to reduce the total cost of the …

ROI

Helped to capture user activities with different filterations. Very good in providing Intuitive data Helped Product managers to get the insights about the user activity on certain feature.

Implementation & Time to Value

It is very satisfying and motivating to use Heap. It is very easy to use it for getting insights.

Implementation & Time to Value

I was only part of creating the dashboards as per the business requirements and I am not that aware about what actions were taken specifically but I could tell that the business had various requirements and we were able to fulfill them all using the product. I think they were pretty much satisfied.

Insights and Experience

Features like blindspot detection, session replay, out of the box integrations to various data sources and autocapture were something widely used.

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Top Rated

2022

Best Software

2022

Best Software

2022

Best Software

2022

Best of

2022

Best of

2022

Best of

2022

Best of

2022

Best of

2022

Best of

2022

Reviewer Pros & Cons

View all pros & cons

Increasing reporting confidence
Documentation on suggested data manipulations across industries

Verified User

Employee in Marketing

Retail Company, 11-50 employees

Frequent Releases from Heap team
Missing Integrations with Industry standard tools

Verified User

Engineer in Engineering

Logistics & Supply Chain Company, 1001-5000 employees

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Heap, and make your voice heard!

Record a review

Return to navigation

Pricing

View all pricing

Free

$0

Cloud

Up to 10k sessions/month

Growth

Starting at $3,600 annually

Cloud

Up to 300k sessions/year

Pro

Contact Heap Sales

Cloud

Custom sessions per month and unlimited projects

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://heap.io/pricing?utm_medium=revi…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting / Integration Services

Return to navigation

Product Details

What is Heap?

Heap analyzes datasets to illuminate hidden insights within the user’s digital journey, to act with confidence. Heap helps to see and understand every single thing users do, so product and marketing teams know where to make the most impactful improvements to the digital product or website.

Improve customer experience: Pinpoint exactly where users are struggling and make improvements to the customer experience, driving an intuitive, enjoyable user experience.
Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.

Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

Heap Features

Supported: Autocapture (Codelessly capture every interaction/event in a product or website)
Supported: Event Visualizer (Locate, tag and name events with this tool)
Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of data)
Supported: APIs (Augment data with flexible APIs)
Supported: Sources (Import data from other tools)
Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, and Salesforce)

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)

Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.

Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.

Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Heap Videos

Watch Heap - A Smarter Approach to Product. What is Heap and how does it work?

Watch Heap Illuminate: a platform’s data science layer scours datasets to automatically uncover the insights that lead to the biggest business results — even on untracked events.

Watch Customer story: Northwestern Mutual becomes data-driven with Heap

Watch Customer story: Snapfish Uses Heap’s Omni-Channel Tracking to Increase Conversions

Watch Customer story: E*TRADE's analytics team delivers insights with Heap

Heap Integrations

Heap Competitors

Heap Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No
Supported Countries	Americas, EMEA, APAC
Supported Languages	English

Heap Downloadables

Frequently Asked Questions

Heap starts at $0.

Adobe Analytics, Google Analytics, and Google Analytics 360 are common alternatives for Heap.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Heap are from Mid-sized Companies (51-1,000 employees).

Heap Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	40%
Mid-Size Companies (51-500 employees)	40%
Enterprises (more than 500 employees)	20%

Return to navigation

Comparisons

View all alternatives

Compare with

Reviews and Ratings

(393)

Attribute Ratings

Reviews

(1-1 of 1)

Sort by

Popular Filters

Companies can't remove reviews or game the system. Here's why

March 19, 2021

Retroactive tracking is simply amazing

Verified User

Manager in Product Management

Computer Software Company, 201-500 employees

Score 9 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Heap is being used primarily by our product department. We have been using Heap to better understand our users' full journey across our site and their interactions with the various touchpoints. We've also been using it to optimize our conversion funnel and identify potential areas for improvement. By giving us visibility into how our users use our product, we can derive more actionable insights.

Pros and Cons

Being able to create events after the fact and still view the data is simply fantastic
The configuration is point and click, which makes for an easy set up, especially for non-technical users
I don't worry about the idea of creating a customer acquisition plan from the beginning because Heap helps me do it

There are a lot of features and functionality of Heap and it can be a little overwhelming at first; this is a good problem to have but I definitely found it intimidating at first but stick with it
If you are used to Google Analytics, it takes a bit of time to understand Heap metrics, as they are quite different--more user based and funnel based
It can be difficult to navigate and can be confusing to know which primary menu item will show the appropriate sub menu items

Likelihood to Recommend

Heap is perfect if you don't have everything figured at from the beginning, which let's face it, is rarely the case. You don't need to spend hours mapping out every metric and data point you will ever need before getting started. Heap will allow you to create events after the fact and still be able to view the data retroactively. This is simply fantastic - especially if you've used Google Analytics and ran into this frustration before.

Return on Investment

Conversion rates have definitely improved as we've been able to identify holes in our funnel
DAUs and MAUs have increased because we've been able to identify bottlenecks to engagement and underused product features
The combination of the two points above has increased our NPS/CSAT

Usability

Usability is a slight learning curve if you're new to Heap. This is especially true if you're coming over from Google Analytics. Google Analytics has a great UI and intuitive UX but Heap is so much more powerful, so definitely stick with it and it will show its value. One area where I think the usability really lets it down is with its Reports - there is nothing "out of the box". Every report has to be manually compiled and then added to a Dashboard, which can take a little bit of time if you're not used to this.

Performance

Performance has never once been a concern or consideration for me using Heap--always lightning quick.

Time to Insight and Action

Heap was already purchased when I came to use it in my current company.

Alternatives Considered

Google Analytics

Google Analytics is more intuitive to use but after you overcome that learning curve with Heap, it quickly becomes a much better analytics tool. The ability to retroactively track metrics is simply fantastic and the point-and-click configuration without the need for code changes put it heads and shoulders above Google Analytics.

Other Software Used

Figma, Lucidspark, Pendo.io

Users and Roles

Product and Design

Support Headcount Required

The most experienced users of Heap support the rest of the organisation in terms of sharing knowledge, tips and providing troubleshooting guidance.

Business Processes Supported

Tracking usage
Identifying drop off points and rates
Identifying hotspots and unused areas

Innovative Uses

Correlating usage to churn

Likelihood to Renew

Heap is working well for us but usability is a learning curve and other tools provide additional features that could potentially rival our use of Heap.

Products Replaced

Key Differentiators

Price
Product Features
Product Usability

The range of features was the most important factor for us - we did not want to let price influence the decision to choose the right tool. We also favored features over usability, which in hindsight should have been a joint factor.