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What is Heap?

Heap helps those responsible for the digital experience surface blind spots where users struggle or drop off in multi-step digital journeys, so that product and marketing teams know where to make the most impactful improvements to the digital product or website. Heap can be used with the goal of:
  • Improving customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience.
  • Speeding time-to-market and optimizing the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Building increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
The vendor states that over 6,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Splunk, Snapfish, esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in your product or your website)
  • Supported: Event Visualizer (Easily locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of your data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, Salesforce, and many more)

Heap Screenshots

Dashboard in Heap (Use to get Product or User Behavior Insights)Report view in Heap (Use to get Product or User Behavior Insights)Event Visualizer in Heap (an easy tool to tag elements of a website for tracking - our Data Foundation)Our simply script automatically captures all your events (no tagging needed - our Data Foundation)

Heap Videos

Heap Downloadables

Heap Integrations

Heap Competitors

Heap Pricing

Starting Price: $59

More Pricing Information

More pricing information from Heap

SaaS Editions Pricing
Pricing DetailsTerms
Free$0Up to 10,000 sessions per month
GrowthContact Heap SalesUp to 40,000 sessions per month
ProContact Heap SalesCustom sessions per month
PremierContact Heap SalesCustom sessions per month and unlimited projects

Heap Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Heap Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Frequently Asked Questions

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

How much does Heap cost?

Heap starts at $59.

What is Heap's best feature?

Reviewers rate Support Rating highest, with a score of 9.1.

Who uses Heap?

The most common users of Heap are from Mid-size Companies and the Computer Software industry.