Heap

Heap

Customer Verified
Top Rated
Score 8.4 out of 10
Top Rated
Heap

Overview

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to...
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Recent Reviews

Solid Data Tool

7 out of 10
December 15, 2022
Heap is currently used across my whole organization and has helped us to democratize our data greatly. The tool allows all employees …
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Heap Review

9 out of 10
December 03, 2022
Our company has huge number of customers. So data analytics is crucial for us. We tried to test Heap and decided to use it for our future …
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How Heap Differs From Its Competitors

Time to Insight and Action

I joined after Heap was implemented, so am unsure of how long the technical integration took/at what point users felt comfortable trusting the metrics being reported within the platform. Personally, it took me a solid 1-3 months of playing around in the platform and asking my colleagues for …
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ROI

Higher Page spend time of the users Higher Clicks on the CTA that helped in having more page conversions Country wise tracking of the users so that we are able to show them specific country based content
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Implementation & Time to Value

I am highly Satisfied with the tool and the complete implementing process. I was able to setup the complete analytics tool for my organization within 3days as it is really very easy for even a non-tech person to setup it up completely, also the team was able to track the data and make plans …
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Insights and Experience

As mentioned earlier the live feeds and user sessions are the two most important features that had a significant, as well as the biggest impact on our team’s efficiency positively, also Heap Illuminate has helped us to run the A/B tests for content as well as for CTA & design changes that took …
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Implementation & Time to Value

Since I had to have adequate training before I could use it, it took some time to get going at first. However, after using it for a while, I grew accustomed to it, and in the long run, the firm will benefit greatly from it. I've been using heap to collect analytics on the web pages, events, and …
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Insights and Experience

The most important aspect is that it allows users of all skill levels to conduct a variety of queries. However, once the tool was configured, I was able to quickly act and provide reports.
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ROI

we were able to pin point some of our biggest clients by analyzing session replay feature our portfolio site is highly optimized due to Heap we're able to turn in relevant traffic
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Implementation & Time to Value

it was somewhat tricky once we started. but once its established, it was such a breeze to use. with a brief KT session, our sales team was also able to somewhat navigate on the Heap system. we collected so many reviews and shortcomings that we quickly rectified.
as soon as it was established, we …
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Insights and Experience

session replay, other functionality of Heap is one time usage, while session replay can be used everyday and still we're able to derive more meaningful and useful data. as it is continuous process, we dedicated a small portion of team for just this task, monitor the behavior of certain clients
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ROI

Heap helps to pin-point user issues and helps in providing quick fix to customers. This brings positive ROI to our business as this helps in customer retentions. Heap helps our team to focus on crucial/important features where user interacts most hence help in increasing revenue.
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Insights and Experience

Heap have biggest impact on our team efficiency by providing useful insights and dashboard, which helped team to take quick actions on the issues faced by customers. The users and funnel charts are used by our team the most, and these charts really give good insights of issue faced by user and …
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ROI

Conversion rate has increased as we have identified the major client drop off segment Personalized modifications are made for some customers at checkout to improve retention
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Insights and Experience

Graphical metrics has helped our team to utilize the visual interpretation and generate insights efficiently.

We could identify the areas where improvement was needed to improve customer experience
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ROI

Increased the customer Acquisition rate Increased incremental revenue from new users Best customer experience on our website
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Implementation & Time to Value

Overall experience using Heap is great and i am totally satisfied with the services provided in the tool, We are able to get the insights with in 15 to 21 days and then same has been integrated with the Campaign manager tool to take the further action on the customer level.
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Insights and Experience

Team became more productive and innovative and accordingly we were able to customize the campaign as well based on the Heap output and we have added the AI/ML model as well on the top of Heap output to get the maximum out of the tool, that's how team enabled the predictive component as well.
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Insights and Experience

The journey tracking analytics have been particularly useful in optimizing our customer experience and improving engagement and conversion rates. Definitely the feature that I use the most!
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ROI

Saved precious hours that were earlier wasted on analysing product metrics using quick dashboards Got deep level clarity on user metrics leading to improvement in user engagement metrics Was able to better build user segments based on their interactions and journeys leading to improved adoption
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Implementation & Time to Value

The Heap implementation process was very tedious. Initially it needed a lot of to and fro in terms of defining all events that were needed to be tracked. However, they have extensive documentation and videos, as well as their support is very active to help in the process of going live with full …
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Insights and Experience

1. Illuminate from Heap helps us uncover insights from otherwise latent data, which leads to improved engagement from users; we have successfully surfaced many user actions to improve user interactions on the app. 2. Quiz helps in relaying the right data trends at the right time 3. Replay enables …
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Insights and Experience

In our company, we placed a high priority on getting to know our consumers, learning about their most popular activities in our apps, tracking the popularity of each feature since its release, obtaining crucial data for making business choices, and more. Without this tool, we could not have …
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ROI

It looks like we are doing better on retaining customers due to catching their potential issues now and doing something about that.
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Insights and Experience

for now, the most valuable feature is that we can use Heap to track exactly those events we want to know more about to be able to improve.
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Implementation & Time to Value

We were satisfied with the implementing process, it started rather quickly and we were able to begin to do some tests on our website pretty quick. After those first tests, we were able to build a use case and present it to the management, so they can have a direct feedback of the software use.
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Insights and Experience

As I said in the previous question, the analytics part was really helpful for us to identify the journey our customer is doing on our website, what is working well, what is not working, why the customer is stopping at this step and not clicking until the end of the process.
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ROI

It increased the revenue Work speed has increased Event Tracking has become super easy
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Insights and Experience

Funnel optimisation & user behaviour have the biggest impact on your team's efficiency. Great impact process has become more simpler, complex tracking become more simpler. Accuracy and efficiency has drastically increased. Customers easily adapting the process. Team efficiency in terms of …
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Implementation & Time to Value

Implementation took longer than expected as we were not familiar with the product and needed some time to familiarise with it. After implementation we also took a while to learn how to use the product to extract the info
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Insights and Experience

It has features to capture data automatically and this saves us a lot of manual tracking and saves a lot of time for us. We can also use it to see red flags in the user flow
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ROI

Compare 30% better than other tools Increase purchases by 40% optimize performance and acquisition costs by 20%
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Implementation & Time to Value

In our experience it was very positive. Heap gives you the power and flexibility that very few analytics tools offer to measure the user experience of your website. There is no faster way to understand the impact that each button, feature, style, functionality, has with our users than with the use …
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Insights and Experience

This Illuminate tool helps us to Identify friction points and areas of hidden opportunities. Which translates into being able to obtain quick, agile and definitive answers to have a real impact within the organization and towards its clients. This powerful tool helps to automatically discover …
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ROI

Implementing Heap would surely help increase revenue as more insights can be tracked for customer journeys Reduced engineering efforts significantly - so this is another area of cost savings. Marketing team can be more customer focused through session replays and personalizing customer experience …
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Insights and Experience

Majorly it was Data Insights features of Heap which has an edge over any other data analytics tools being compared. The reports and dashboard provided with enough information along with user journey from Marketing team can take appropriate decisions for product offerings to prospective and …
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Implementation & Time to Value

It was very quick to implement Heap into our company. We were able to do this in a matter of weeks, which is quicker than most platforms take. The interface is easy to use and with one training, most if not all employees use it daily without issues. We were even able to onboard many clients onto …
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Insights and Experience

Our team has significantly improved efficiency since using Heap. Before, we would have to manually schedule meetings with our clients and take time to run excel models for analytics. With Heap, we don't need unnecessary client meetings and can use time that we took from using excel analytics to …
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ROI

Website design to create accurate logical paths for the customer. Clear development methodology for website programmers and graphic designers. Use of Machine Learning to identify the navigation trends of the customers.
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Implementation & Time to Value

Easy implementation of the tracking programming code on the website to start collecting statistics. You just have to get a code snippet and start using Heap. The reports are accurate with information about the logical path followed by customers from the landing page to the success of the sale. It …
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Insights and Experience

It creates the customer navigation logical path for each page to identify how much time and attention is getting from the potential client. You can identify what pages are creating more interest and conducting a sale and what pages have a high rate of abandonment from the customer. With this, you …
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ROI

The infrastructure setup cost has come down The data base management is also reduced Understanding Heap is easier and we were able to reduce the load and distribute it in parallel
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Implementation & Time to Value

Heap is a great tools as it primarily focus on data structures and algorithms, in the modern Artificial Intelligence word we need to understand both business requirement and customer needs, as long as we don't attain this balance
We will not be able to make the business profitable.

Heap help to …
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Insights and Experience

We remember starting our banking project there was lot of data analysis to be done in order to find if a customer is going to churn or not. Even we proceed this data, we were not sure on the outcome. We later started using Heap for this solution and were able to reduce the total cost of the …
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ROI

Helped to capture user activities with different filterations. Very good in providing Intuitive data Helped Product managers to get the insights about the user activity on certain feature.
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Implementation & Time to Value

I was only part of creating the dashboards as per the business requirements and I am not that aware about what actions were taken specifically but I could tell that the business had various requirements and we were able to fulfill them all using the product. I think they were pretty much satisfied.
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Insights and Experience

Features like blindspot detection, session replay, out of the box integrations to various data sources and autocapture were something widely used.
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
Up to 10k sessions/month

Growth

Starting at $3,600 annually

Cloud
Up to 300k sessions/year

Pro

Contact Heap Sales

Cloud
Custom sessions per month and unlimited projects

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://heap.io/pricing?utm_medium=revi…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Details

What is Heap?

Heap analyzes datasets to illuminate hidden insights within the user’s digital journey, to act with confidence. Heap helps to see and understand every single thing users do, so product and marketing teams know where to make the most impactful improvements to the digital product or website.
  • Improve customer experience: Pinpoint exactly where users are struggling and make improvements to the customer experience, driving an intuitive, enjoyable user experience.
  • Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in a product or website)
  • Supported: Event Visualizer (Locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, and Salesforce)

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Heap Videos

Heap Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Frequently Asked Questions

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Heap starts at $0.

Adobe Analytics, Google Analytics, and Google Analytics 360 are common alternatives for Heap.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Heap are from Mid-sized Companies (51-1,000 employees).

Heap Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews

(1-6 of 6)
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