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Heap

Heap

Overview

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to…

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Recent Reviews

TrustRadius Insights

Heap is a highly versatile analytics platform that has been widely used by organizations to collect and analyze customer data. Users have …
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Solid Data Tool

7 out of 10
December 15, 2022
Incentivized
Heap is currently used across my whole organization and has helped us to democratize our data greatly. The tool allows all employees …
Continue reading

Heap Product analytics

9 out of 10
December 03, 2022
Incentivized
We are using Heap to track and analyze user interactions on the product and determine adoption, usage and other funnel related statistics. …
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Heap Review

8 out of 10
December 03, 2022
Incentivized
In our company, we need to build customer's digital journey because we are not following well our customer nor understand them.
So we are …
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Good product

6 out of 10
December 03, 2022
Incentivized
We want to see what is happening in our products and assess the users experiences. We wanted to see what features they are using most and …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free

$0

Cloud
Up to 10k sessions/month

Growth

Starting at $3,600 annually

Cloud
Up to 300k sessions/year

Pro

Contact Heap Sales

Cloud
Custom sessions per month and unlimited projects

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://heap.io/pricing?utm_medium=revi…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Fibonacci Heap Demo

YouTube

Imogen Heap Performance with Musical Gloves Demo

YouTube

PANASONIC - BREAD MAKER (SD-P104) - (DEMO) BY HEAP SENG GROUP

YouTube

HAPPYCALL - 'DIAMOND' DOUBLE PAN (DEMO) BY HEAP SENG GROUP

YouTube

Heap: A Smarter Approach to Product

YouTube

The Gloves Music Controller Demo with Imogen Heap | Digital Transformation

YouTube
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Product Details

What is Heap?

Heap analyzes datasets to illuminate hidden insights within the user’s digital journey, to act with confidence. Heap helps to see and understand every single thing users do, so product and marketing teams know where to make the most impactful improvements to the digital product or website.
  • Improve customer experience: Pinpoint exactly where users are struggling and make improvements to the customer experience, driving an intuitive, enjoyable user experience.
  • Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in a product or website)
  • Supported: Event Visualizer (Locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, and Salesforce)

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Heap Videos

Heap Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Frequently Asked Questions

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Heap starts at $0.

Adobe Analytics, Google Analytics, and Google Analytics 360 are common alternatives for Heap.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 9.

The most common users of Heap are from Mid-sized Companies (51-1,000 employees).

Heap Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(383)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Heap is a highly versatile analytics platform that has been widely used by organizations to collect and analyze customer data. Users have found Heap to be a powerful tool for automatically tracking customer behavior and understanding their journey. From keeping metrics in check and tracking against key performance indicators, Heap has proved its effectiveness. It has helped teams track the performance of newly released features, identify areas for improvement, and understand both user and system behavior of applications.

Heap has been valuable in enhancing the understanding of customer behavior, improving user engagement, identifying pain points, and mapping out the user journey. It enables organizations to validate hypotheses, pilot test new features, and determine the success of those features. Users appreciate how Heap helps them identify issues in the user experience, summarize interactions, and ultimately improve the overall user experience. By delving into customers' digital journeys, Heap allows companies to better design processes, increase platform usage, and pinpoint areas of easiness and difficulty for customers.

In addition to these applications, Heap serves as a powerful tool for tracking and analyzing user interactions, determining adoption and usage statistics, segmenting users into multiple buckets, verifying default assumptions, locating friction points in processes, building customers' digital journey, creating graphs and charts for analysis in various industries such as healthcare and finance. Heap also supports funnel optimization by providing insights into drop-off points and channel performance. Whether it's the product team making data-driven decisions or marketing personnel measuring traffic sources and conversions, Heap offers valuable analytics data across different functions within organizations.

Overall, users rely on Heap to gain deep insights into user behavior, make informed business decisions, improve user experience based on audience segments, track conversion rates and usage patterns, measure product performance against competitors. It helps understand customer engagement with websites or apps, extract insights on users' tendencies within pages or forms. It evaluates clicks and funnels while monitoring various metrics such as conversions, page views, enrollment rates, etc. Heap's ability to provide comprehensive data analyses, flexible tracking capabilities, and valuable input for product decisions has made it an essential analytics tool for companies seeking to improve their understanding of customer behavior and drive business growth.

Intuitive and User-Friendly Interface: Users have consistently praised Heap for its intuitive and user-friendly interface. It has been mentioned by many reviewers that the interface makes navigation and task completion easy.

Highly Praised Event Visualizer Tool: The event visualizer tool in Heap has received high praise from users for simplifying the process of defining elements to track engagement without the need for additional coding. Several reviewers have highlighted this feature as a standout aspect of the platform.

Auto-Capture Feature: Many users appreciate Heap's auto-capture feature, which automatically records all events on their website. This eliminates the need for manual tracking and saves valuable time for businesses. The convenience provided by this feature has been highly regarded by multiple reviewers.

Confusing User Interface: Several users have expressed frustration with the user interface, particularly when it comes to defining reports. They feel that the current approach is confusing and suggest a simpler and more intuitive design.

Difficulties with Filtering and Group-by Selection: A number of users have encountered difficulties while filtering events in the graph report. Additionally, they mention that the group-by selection often gets reset in funnel reports, causing inconvenience and extra effort.

Steep Learning Curve: Users have found the learning curve for using the platform to be steep. Many feel that technical knowledge is required to use it proficiently, which can be a barrier for non-technical or less experienced users.

  • Implement Heap as soon as possible to start capturing all analytics and defining events easily. Prioritize creating a data strategy beforehand, including key performance indicators (KPIs) and meaningful analytics for the organization.
  • Complement Heap with other analytics tools to cover everything not planned for in regular analytics. Consider using Heap as a separate tracking system compared to traditional tools like Omniture or Google Analytics.
  • Thoroughly learn the documentation of Heap to fully utilize its capabilities. Do not hesitate to reach out to Heap support for assistance with any questions that arise.

Users also find Heap valuable for understanding user behavior, making data-oriented decisions, and improving products. They appreciate its ability to capture all analytics and save time by enabling more employees to build out analytics.

Attribute Ratings

Reviews

(1-25 of 233)
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Madison Sophia Bennett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Heap is more appropriate in scenarios that require rapid analysis of customer behavior and interests, such as events and projects on the web that have to have a robust data collection system and information processing of mutual interest between customers. Another plus point to recommend is the technical support made up of attentive, friendly, and expert people who are always available.
December 15, 2022

Solid Data Tool

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Heap is well suited to be used across Digital, Performance Marketing, and Operations departments in particular. Other less technical-focused employees may have difficulty utilizing it due to the lack of definitions included around terms & lack of walkthrough documentation provided.
Anmol Dubey | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
For web/app event tracking, we utilize Heap. As a technology business, we rely heavily on the product analysis tool's successful deployment and tracking capabilities. Heap's quick chart generation and dashboard features are truly intended for product analytics. Although it may fall short for large enterprise-level businesses, it is excellent for small to medium websites and applications.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is well suited to enhance understanding of any type of user behaviour when moving in a platform. These can then be used to enhance the user experience or the launching of more featurest that the uses deems important. It can also pinpoint items that seem difficult or complex for the users.

It lacks functionalities to make it fully customisable and this is a point that it might need some improvement.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Scenarios when Heap was well suited:
It is when a user claims that he encountered a bug without giving us the details of the error message.

Scenarios where it is less appropriate:

Its when we try to capture user interaction in our mobile app
Zeel Pandya | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
least likely usage for this is to analyze a low traffic site. we particularly have fair amount of traffic so the matrix in end result are somewhat useful. if you're likely new company and have nominal traffic, you might work on your SEO first then leap forward for something like Heap.
it is optimal when used with nominal amount of traffic and have fair amount of analysts who can manage and utilize all this insights.
Rubu Gogoi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
To track campaign data and analyze user impressions based on their behaviour. Reports are generated to view conversion rate at every stage. Pain points can be identified to improve customer journey based on these reports
December 03, 2022

Heap Product analytics

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Heap is very well suited for analysing and tracking user behaviour across tech apps- more so mobile apps. It is extremely useful for deep diving into engagement metrics, user journeys, user funnels and segmentation and understanding A/B test metrics for your product apps. The service is real-time and responsive. However, it is not well suited for basic application who need just high level analysis and it can be daunting in the beginning to set up tracking on the platform.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The data visualizations are excellent and can be easily tailored to your requirements. We are able to track the appropriate data for any project we launch since you have a variety of ways to capture data from a certain Segment event (funnels, journeys, etc.). Heap's commitment to product improvement means that some of my charts and reports require periodic adjustment in order to take use of new capabilities. Occasionally, minor functionality changes as well, necessitating a second look.
December 03, 2022

Heap Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We really wanted to see the issues on our website, and on specific webpages that were not working well. But we couldn't understand why. Thanks to the behavior analytics, we were able to really put ourself in our customers shoes and experience exactly what they are experiencing when they are connecting on our website. We could see which parts were not working well and why the customer was stopping at one particular step.
December 03, 2022

Good product

Score 6 out of 10
Vetted Review
Verified User
Incentivized
We are able to gain insights from our users experiences with the features and also their segmentation. Based on the insights, we can fine tune our product and see improvement in the experience
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Heap is well suited for
1. Capture customer journey with session replay
2. Identify customer behaviour and improve overall customer experience
3. Frequent and quick implementations and modifications
4. Comparative analysis for historical marketing insights
Heap is not so well suited, if the aim is to capture only analytics data without any goals to improve upon customer experience / targeting appropriate users based on data tracking.



Fernando Roque | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The best scenario is to identify the website navigation path to get success in sales. The identification of logical and design loopholes could create confusion for the customer. Heap identifies the pages where the client left the website. Heap needs improvement in performance reports to measure if the website server is up and running 24/7 and keeping the same webpages delivery speed.
Sachidananda Choudhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
1. We were designing a banking framework for loan application, we needed to check the probability of a customer defaulting a loan, using Heap we were able to find the same as it depends on historical data. 2. We also check what is the next possible thing a customer can buy. We were using a AI model to test the same and the success rate is more than 90% for the same
December 02, 2022

Good tool for Analytics

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Heap Analytics would be well suited when you want to analyze data which is live as in is being generated on the fly and you want to have a look at it real time, you can also use it when you have static data stored in a database or data store.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Heap is a great resource if you want a fast, customizable way of visualizing and analyzing data. You can push data and generate high level reporting easily, and use them to make informed business decisions/troubleshoot client issues.

However, Heap is not recommended for tasks that require very niche/specific analysis, or complex integrations with other software. Also, Heap is ever evolving, so as new features emerge, they may come with bugs/inaccuracies that takes time to resolve.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Heap is great for product and marketing analytics. It offers good features if you want to do customer segmentation, customer journey mapping, and behavioral analysis. It allows your team to get a good picture of how the customers are interacting with your product and what steps you need to take in order to optimize your product. However, it may not be too suitable for teams that aren't experienced with using marketing analytics tools and have many 3rd party software you need to integrate.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Well suited to growing businesses within a certain niche - new markets being a good example. More established and/or mature business may struggle to obtain the same ROI. Often these type of businesses have established their user journeys already, so additional insights may be minimal. Heap is most suited to uncovering new insights which were previously undisclosed.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
When performance drops on your website and you're not sure what might have caused it, Heap is an excellent tool to help you find out where the drop is coming from. It would also help to find more user insights from your customers and help you gain more control of your own data.
James Chia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Heap is great for quick deployment and analysis of user actions and pathways. However, sometimes when a web object is contained within a larger web object, I find I may sometimes not be able to pick out the smaller object for analysis.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Heap is great when you're trying to democratize data so that it's not almost impossible to be able to answer questions quickly and easily. With Heap, data becomes super accessible, and creating new events that you want to track can be done by anyone without any coding knowledge. I would say Heap is less appropriate for finding out more qualitative data such as how do customers interact with your website and looking at click heatmaps.
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