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What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to…

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Recent Reviews

TrustRadius Insights

Heap is a highly versatile analytics platform that has been widely used by organizations to collect and analyze customer data. Users have …
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Solid Data Tool

7 out of 10
December 15, 2022
Heap is currently used across my whole organization and has helped us to democratize our data greatly. The tool allows all employees …
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Heap Product analytics

9 out of 10
December 03, 2022
We are using Heap to track and analyze user interactions on the product and determine adoption, usage and other funnel related statistics. …
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Heap Review

8 out of 10
December 03, 2022
In our company, we need to build customer's digital journey because we are not following well our customer nor understand them.
So we are …
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Good product

6 out of 10
December 03, 2022
We want to see what is happening in our products and assess the users experiences. We wanted to see what features they are using most and …
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Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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View all pricing



Up to 10k sessions/month


Starting at $3,600 annually

Up to 300k sessions/year


Contact Heap Sales

Custom sessions per month and unlimited projects

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Fibonacci Heap Demo


Imogen Heap Performance with Musical Gloves Demo






Heap: A Smarter Approach to Product


The Gloves Music Controller Demo with Imogen Heap | Digital Transformation

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Product Details

What is Heap?

Heap analyzes datasets to illuminate hidden insights within the user’s digital journey, to act with confidence. Heap helps to see and understand every single thing users do, so product and marketing teams know where to make the most impactful improvements to the digital product or website.
  • Improve customer experience: Pinpoint exactly where users are struggling and make improvements to the customer experience, driving an intuitive, enjoyable user experience.
  • Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in a product or website)
  • Supported: Event Visualizer (Locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, and Salesforce)

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Heap Videos

Heap Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Frequently Asked Questions

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Heap starts at $0.

Adobe Analytics, Google Analytics, and Google Analytics 360 are common alternatives for Heap.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 9.

The most common users of Heap are from Mid-sized Companies (51-1,000 employees).

Heap Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Heap is a highly versatile analytics platform that has been widely used by organizations to collect and analyze customer data. Users have found Heap to be a powerful tool for automatically tracking customer behavior and understanding their journey. From keeping metrics in check and tracking against key performance indicators, Heap has proved its effectiveness. It has helped teams track the performance of newly released features, identify areas for improvement, and understand both user and system behavior of applications.

Heap has been valuable in enhancing the understanding of customer behavior, improving user engagement, identifying pain points, and mapping out the user journey. It enables organizations to validate hypotheses, pilot test new features, and determine the success of those features. Users appreciate how Heap helps them identify issues in the user experience, summarize interactions, and ultimately improve the overall user experience. By delving into customers' digital journeys, Heap allows companies to better design processes, increase platform usage, and pinpoint areas of easiness and difficulty for customers.

In addition to these applications, Heap serves as a powerful tool for tracking and analyzing user interactions, determining adoption and usage statistics, segmenting users into multiple buckets, verifying default assumptions, locating friction points in processes, building customers' digital journey, creating graphs and charts for analysis in various industries such as healthcare and finance. Heap also supports funnel optimization by providing insights into drop-off points and channel performance. Whether it's the product team making data-driven decisions or marketing personnel measuring traffic sources and conversions, Heap offers valuable analytics data across different functions within organizations.

Overall, users rely on Heap to gain deep insights into user behavior, make informed business decisions, improve user experience based on audience segments, track conversion rates and usage patterns, measure product performance against competitors. It helps understand customer engagement with websites or apps, extract insights on users' tendencies within pages or forms. It evaluates clicks and funnels while monitoring various metrics such as conversions, page views, enrollment rates, etc. Heap's ability to provide comprehensive data analyses, flexible tracking capabilities, and valuable input for product decisions has made it an essential analytics tool for companies seeking to improve their understanding of customer behavior and drive business growth.

Intuitive and User-Friendly Interface: Users have consistently praised Heap for its intuitive and user-friendly interface. It has been mentioned by many reviewers that the interface makes navigation and task completion easy.

Highly Praised Event Visualizer Tool: The event visualizer tool in Heap has received high praise from users for simplifying the process of defining elements to track engagement without the need for additional coding. Several reviewers have highlighted this feature as a standout aspect of the platform.

Auto-Capture Feature: Many users appreciate Heap's auto-capture feature, which automatically records all events on their website. This eliminates the need for manual tracking and saves valuable time for businesses. The convenience provided by this feature has been highly regarded by multiple reviewers.

Confusing User Interface: Several users have expressed frustration with the user interface, particularly when it comes to defining reports. They feel that the current approach is confusing and suggest a simpler and more intuitive design.

Difficulties with Filtering and Group-by Selection: A number of users have encountered difficulties while filtering events in the graph report. Additionally, they mention that the group-by selection often gets reset in funnel reports, causing inconvenience and extra effort.

Steep Learning Curve: Users have found the learning curve for using the platform to be steep. Many feel that technical knowledge is required to use it proficiently, which can be a barrier for non-technical or less experienced users.

  • Implement Heap as soon as possible to start capturing all analytics and defining events easily. Prioritize creating a data strategy beforehand, including key performance indicators (KPIs) and meaningful analytics for the organization.
  • Complement Heap with other analytics tools to cover everything not planned for in regular analytics. Consider using Heap as a separate tracking system compared to traditional tools like Omniture or Google Analytics.
  • Thoroughly learn the documentation of Heap to fully utilize its capabilities. Do not hesitate to reach out to Heap support for assistance with any questions that arise.

Users also find Heap valuable for understanding user behavior, making data-oriented decisions, and improving products. They appreciate its ability to capture all analytics and save time by enabling more employees to build out analytics.

Attribute Ratings


(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.
Rebecca Lajoie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Heap helps me understand key data points without fussing with the formatting of a dashboard. It gives me the benefit of data analyzation without the fuss of the formatting - as well as the ease of sharing data collected with my colleagues
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