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Score 8.6 out of 100
Top Rated


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Big fan!

10 out of 10
July 31, 2022
Heap is currently integrated with our website. We're still in the process of implementing Heap in our apps. With respect to our website, …
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Up to 10k sessions/month


Starting at $3,600 annually

Up to 300k sessions/year


Contact Heap Sales

Custom sessions per month and unlimited projects

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://heap.io/pricing?utm_medium=revi…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

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Product Details

What is Heap?

Heap analyzes datasets to illuminate hidden insights within the user’s digital journey, to act with confidence. Heap helps to see and understand every single thing users do, so product and marketing teams know where to make the most impactful improvements to the digital product or website.
  • Improve customer experience: Pinpoint exactly where users are struggling and make improvements to the customer experience, driving an intuitive, enjoyable user experience.
  • Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in a product or website)
  • Supported: Event Visualizer (Locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, and Salesforce)

Heap Screenshots

Dashboard in Heap (Use to get Product or User Behavior Insights)Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Heap Videos

Heap Downloadables

Heap Integrations

Heap Competitors

Heap Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Heap Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Frequently Asked Questions

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Heap starts at $0.

Adobe Analytics, Google Analytics, and Google Analytics 360 are common alternatives for Heap.

Reviewers rate Support Rating highest, with a score of 9.

The most common users of Heap are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.


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Score 9 out of 10
Vetted Review
Verified User
Review Source
It's a great platform. I'm glad that one of our product managers introduced it because it has allowed us to create all kinds of new functionality. We're not only able to create a better product experience from our communications because of Heap, but we're also able to generate all kinds of helpful analysis.