Heap

Heap Reviews

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Ratings and Reviews
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Sometimes, Heap has issues reconciling similar selectors, and I have not found the manual tagging system to be the most intuitive, especially when best practices are not used when designing the front-end infrastructure. Even so, it helps that the data is unmodified, and all analytics are done through an interfaced layer, so damage and confusion [are] not permanent.
Score 9 out of 10
Vetted Review
Verified User
Review Source
The learning curve is very steep and setting up Heap correctly in the first place is super important, having a data governance model is [a] key to prevent incorrect data from being injected into the systems, if Heap is implemented without this any developer can create tracking data that impacts directly the models being created from Heap.
April 22, 2021

Heaping full review

Courtney Buch | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Heap is a great tool, when used alongside other reporting tools, one can confirm and isolate specific results and view them among others. While there are many good things heap offers there are still areas for improvement. First being support, there's a several day delay on any email sent which often require a follow up, also most of the times the answer to my questions are "sorry, that's just the way it is." Secondly more integrations would be amazing we are currently unable to merge our data, for example a Zoho integration would be most useful to us.
Score 7 out of 10
Vetted Review
Verified User
Review Source
On a scale from 1-10, I find Heap to be incredibly user-friendly and easy to use. I enjoyed the training videos available and was quickly able to pick up how to create events and reports to track user interactions on our product. I would recommend Heap for its usability first and foremost.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you don't know how to write CSS selectors, it can be hard to use Heap. But they offer courses which help you learn how to write these so it mostly works out. They have a feature that's supposed to make it easy to target an element, but their suggestions are a bit too naive depending on how your DOM is set up.
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is easy to get right into Heap and begin using its platform. You don't need to do any other setup once Heap is up and running and all the data is there for you to use. It does not give much guidance on if a particular report is helpful and it may be hard to know exactly which kind of events/queries you have at your disposal.
Score 8 out of 10
Vetted Review
Verified User
Review Source
I sometimes find it a bit hard to navigate and to get at what I'm looking for. I feel like I have to spend a lot of time grooming it in order to make things a bit easier to work with. There are a lot of features and that can get a little bit overwhelming when all I really need to do is execute a single use case.
Score 10 out of 10
Vetted Review
Verified User
Review Source
It is mostly easy to use for high level information about users and their activities. The tool is lacking easy higher dimension segmentation analysis. Often we aggregate data collected by Heap on the backend to serve our exact analytics needs when the UI is insufficient.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Heap has a pretty clean UI and easy to use UI after poking around a bit. Also the app is pretty responsive overall with searches being very quick to return. Additionally, the overall workflow of being able to define events, write queries, saving as report, and adding reports to a dashboard is all very smooth and easy to do.
April 24, 2021

Heap!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Once you've used it for a while, it is very easy to use. It can be a bit tricky to start using.
Nicholas Menendez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
Heap is great if you know how to use it! It takes some time to get organized and to fully understand the interface. Once you understand the basics, it immediately adds value and insights can be gathered. A working knowledge of CSS Selectors is highly recommended if you want to be successful with Heap.
Benjamin Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The data tracking and management is a 10. The dashboarding and report building is confusing for non-experts and requires a lot of training time (hence the 9). For me it is great and entirely usable, but for non-data analysts it is not easy to use out-of-the box. However, I think the power under the hood more than makes up for the complexity of the front-end UI.

What is Heap?

Heap helps those responsible for the digital experience surface blind spots where users struggle or drop off in multi-step digital journeys, so that product and marketing teams know where to make the most impactful improvements to the digital product or website. Heap can be used with the goal of:
  • Improving customer experience: Pinpoint exactly where users are struggling and quickly make improvements to the customer experience, ensuring an intuitive, enjoyable user experience.
  • Speeding time-to-market and optimizing the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Building increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
The vendor states that over 6,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Splunk, Snapfish, esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in your product or your website)
  • Supported: Event Visualizer (Easily locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of your data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, Salesforce, and many more)

Heap Screenshots

Dashboard in Heap (Use to get Product or User Behavior Insights)Report view in Heap (Use to get Product or User Behavior Insights)Event Visualizer in Heap (an easy tool to tag elements of a website for tracking - our Data Foundation)Our simply script automatically captures all your events (no tagging needed - our Data Foundation)

Heap Videos

Heap Downloadables

Heap Integrations

Heap Competitors

Heap Pricing

Starting Price: $59

More Pricing Information

More pricing information from Heap

SaaS Editions Pricing
Pricing DetailsTerms
Free$0Up to 10,000 sessions per month
GrowthContact Heap SalesUp to 40,000 sessions per month
ProContact Heap SalesCustom sessions per month
PremierContact Heap SalesCustom sessions per month and unlimited projects

Heap Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%

Heap Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Frequently Asked Questions

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

How much does Heap cost?

Heap starts at $59.

What is Heap's best feature?

Reviewers rate Support Rating highest, with a score of 9.1.

Who uses Heap?

The most common users of Heap are from Mid-size Companies and the Computer Software industry.