Heap

Heap's very easy to pick up and just play around with. People who are used to more structured onboarding flows might struggle, but once you get over that initial fear of the unknown, you find that Heap's benefits become readily apparent quite quickly!

At first, I found the platform difficult to utilize but with time I was able to navigate effectively.

Sometimes, Heap has issues reconciling similar selectors, and I have not found the manual tagging system to be the most intuitive, especially when best practices are not used when designing the front-end infrastructure. Even so, it helps that the data is unmodified, and all analytics are done through an interfaced layer, so damage and confusion [are] not permanent.

The learning curve is very steep and setting up Heap correctly in the first place is super important, having a data governance model is [a] key to prevent incorrect data from being injected into the systems, if Heap is implemented without this any developer can create tracking data that impacts directly the models being created from Heap.

Ability to show dashboards is great, but building the individual reports is a two step process to define definitions then build reports - where this could almost be one activity.