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Heap

Heap

Overview

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to…

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Learn from top reviewers

The collection and processing of data is automated.

Rating: 10 out of 10
March 18, 2023
IncentivizedVetted ReviewVerified User
The use of Heap in the company is focused on the development of automated data collection and processing systems. [We use this] to obtain a complete analysis of different area...
Continue reading
Madison Sophia Bennett
Team Lead - Information Technology
Automation specialist
technetics
Heap3 years of experience

Heap - a great Digital Insight Platform

Rating: 7 out of 10
December 3, 2022
IncentivizedVetted ReviewVerified User
As an implementation partner, I was tasked with product comparison and choose between various marketing analytics platform. We did a comparitive analysis between Heap and Goog...
Continue reading
Sandeep Virmani
Program Manager - Marketing
Solution Architect
HCL America Inc
Heap1 year of experience

Heap: Identify your website logical path to improve sales.

Rating: 10 out of 10
December 3, 2022
IncentivizedVetted ReviewVerified User
The best tool to research user behavior in a storefront sales website. It gives information about the user's path from the website's landing from marketing campaigns or search...
Continue reading
Fernando Roque
Director - Engineering
Statistical Analyst
Amplitude & Statistics
Heap1 year of experience

too much of learning curve for nonexperts to engage with heap, dosen't get used in the org how we'd like it too

Rating: 6 out of 10
October 27, 2022
IncentivizedVetted ReviewVerified User
We use heap to get analytics on webpages, events and interactions across both our webflow site and our webapp. We mainly graph events, and have recently started trying to use ...
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Matthew Carter
Employee - Product Management
UX research
Laka
Heap1 year of experience

Heap is a solid platform for startups with limited engineering bandwidth!

Rating: 8 out of 10
October 27, 2022
IncentivizedVetted ReviewVerified User
At my company, we use Heap for product analytics. Specifically, we use it to understand customer interaction on the platform and the conversion funnels of different features w...
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Leo Luo
Employee - Product Management
Product Manager
STADIUM
Heap1 year of experience
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Pricing

View all pricing

Free

$0

Cloud
Up to 10k sessions/month

Growth

Starting at $3,600 annually

Cloud
Up to 300k sessions/year

Pro

Contact Heap Sales

Cloud
Custom sessions per month and unlimited projects

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://heap.io/pricing?utm_medium=revi…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Fibonacci Heap Demo

YouTube

Imogen Heap Performance with Musical Gloves Demo

YouTube

PANASONIC - BREAD MAKER (SD-P104) - (DEMO) BY HEAP SENG GROUP

YouTube

Fibonacci Heap Demo

YouTube

Imogen Heap Performance with Musical Gloves Demo

YouTube

PANASONIC - BREAD MAKER (SD-P104) - (DEMO) BY HEAP SENG GROUP

YouTube
View more demos
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Product Details

What is Heap?

Heap analyzes datasets to illuminate hidden insights within the user’s digital journey, to act with confidence. Heap helps to see and understand every single thing users do, so product and marketing teams know where to make the most impactful improvements to the digital product or website.
  • Improve customer experience: Pinpoint exactly where users are struggling and make improvements to the customer experience, driving an intuitive, enjoyable user experience.
  • Speed time-to-market and optimize the impact of product and business teams: Rather than relying purely on gut instinct, leverage digital engagement data to test hypotheses and answer questions as they arise. With data-driven insights, confidently bring new features & experiences to market.
  • Build increasingly valuable features and experiences: Leverage data to build consensus on engineering investments that can be clearly tied to business outcomes.
Over 8,000 businesses use Heap to drive business impact by delivering better experiences and better products. Customers include companies in B2B SaaS, eCommerce, and Financial Services such as Twilio, Logitech, Snapfish, Eventbrite, Esurance, Northwestern Mutual, and e*Trade.

Heap Features

  • Supported: Autocapture (Codelessly capture every interaction/event in a product or website)
  • Supported: Event Visualizer (Locate, tag and name events with this tool)
  • Supported: Data Engine (Data Dictionary and Governance tools provide control and organization of data)
  • Supported: APIs (Augment data with flexible APIs)
  • Supported: Sources (Import data from other tools)
  • Supported: Reporting and Dashboards (Get insights on activation, retention, conversion, engagement and other key digital/product metrics)
  • Supported: Ad-hoc Analysis (Retention, Conversion, Funnel, Cohort analysis, etc)
  • Supported: Heap Connect (Bring user data with managed ETL into warehouses such as Snowflake, Redshift)
  • Supported: Heap Activate (Drive action base on Heap data via connectors to Appcues, Marketo, Intercom, and Salesforce)

Heap Screenshots

Screenshot of Dashboard in Heap (Use to get Product or User Behavior Insights)Screenshot of Effort Analysis provides the first-ever quantitative measurement of user friction, capturing the difficulty users face when moving through every step of every user flow across the digital experience.Screenshot of Heap Illuminate looks for the most common events between two steps in a funnel and generates a Top Events table that displays how well paths including different events convert to the next step so you can understand how that behavior is helping or hurting conversion.Screenshot of From Top Events you can choose an event and use Path Comparison to fork your funnel and see how the selected behavior impacts conversion downstream.

Heap Videos

Heap Integrations

Heap Competitors

Heap Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, EMEA, APAC
Supported LanguagesEnglish

Heap Downloadables

Frequently Asked Questions

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Heap starts at $0.

Adobe Analytics, Google Analytics, and Google Analytics 360 (discontinued) are common alternatives for Heap.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 9.

The most common users of Heap are from Mid-sized Companies (51-1,000 employees).

Heap Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)20%
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Comparisons

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Reviews and Ratings

(382)

Reviews

(1-5 of 232)

The collection and processing of data is automated.

Rating: 10 out of 10
Incentivized
March 18, 2023
MS
Madison Sophia Bennett
Automation specialist
technetics (Mechanical Or Industrial Engineering, 10,001+ employees)
Vetted Review
Verified User
Heap
3 years of experience
View profile
Pros
  • Robust automated analysis of customer behavior and interests helps make the necessary changes.
  • Heap has a fast and powerful data collection and processing system that takes into account every specific detail related to the web.
  • It also generates reports after data analysis that help my team to know the possible changes that we must make.
Cons
  • Heap is an intuitive tool that has good analytics and I don't really see anything negative about this product.
  • The usability is good, the technical support is attentive, it performs automated data analysis and also generates robust reports, these are the best features of this software and they are the ones that give me a satisfactory opinion.

Heap - a great Digital Insight Platform

Rating: 7 out of 10
Incentivized
December 03, 2022
SV
Sandeep Virmani
Solution Architect
HCL America Inc (Computer Software, 10,001+ employees)
Vetted Review
Verified User
Heap
1 year of experience
Pros
  • Realtime interactions which are captured automatically is a unique feature which no other product offers.
  • Low code implementation is a big plus for marketing teams, as there is less dependency on engineering
  • Detailed customer behaviours can be studied with captured replay sessions
  • Due to all the above points - it helped to improve customer experience
Cons
  • During our analysis, I could not find any such area of improvement as of now.

Heap: Identify your website logical path to improve sales.

Rating: 10 out of 10
Incentivized
December 03, 2022
FR
Fernando Roque
Statistical Analyst
Amplitude & Statistics (Information Technology & Services, 1-10 employees)
Vetted Review
Verified User
Heap
1 year of experience
View profile
Pros
  • The path from website landing until the sale success.
  • Identify the possible broken logical path that is avoiding the sale success.
  • Machine Learning to identify the customer navigation trends in your website.
Cons
  • Measuring of website performance to see if the server is deliving content fast.
  • Machine learning time series of customer visits.
  • Grouping statistics to identify geographically the website sales.

too much of learning curve for nonexperts to engage with heap, dosen't get used in the org how we'd like it too

Rating: 6 out of 10
Incentivized
October 27, 2022
MC
Matthew Carter
UX research
Laka (Insurance, 11-50 employees)
Vetted Review
Verified User
Heap
1 year of experience
Pros
  • display segments on graphs
  • suggest events
  • visual labelling
Cons
  • discoverability of events, taxonomy of events, management of events. If i didn't set them up it's incredibly hard to find the right ones, verify what they are etc.
  • just make it easy for me to paste a URL and see some stats please. I have to define a graph, set the unique view count and then enter the path. That is so labrious for something that feels like it should be easy
  • customisation and consistency of graph colours across multiple reports. For example if we're looking at multiple graphs segemented by marketing channel I'd like email to be the same colour on each graph.

Heap is a solid platform for startups with limited engineering bandwidth!

Rating: 8 out of 10
Incentivized
October 27, 2022
LL
Leo Luo
Product Manager
STADIUM (Computer Software, 51-200 employees)
Vetted Review
Verified User
Heap
1 year of experience
Pros
  • Easy way to define events without engineers.
  • Simple interface and intuitive UI/UX.
  • Cheaper than other high end analytics tools.
Cons
  • More accurate tracking when doing visual labelling.
  • Events management after they are defined.
  • Integrations with other platforms.
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