Name: Helixa
Rating: 10 (1 reviews)
Author: Helixa

Customer Success

Help Desk

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Customer Support

Agile Development

Functional Testing

Image Recognition

Java Technologies

Service Mesh

Development

Business Intelligence (BI)

Collaboration

Data Extraction

Dropshipping

Email Spam Filter

Emissions Management

Privacy Policy Generators

Enterprise

Accounting

Digital Banking

Finance and Accounting

401(k)

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Infrastructure

Cloud Storage

Data Deduplication

Data Privacy Management

Data Science

DevSecOps

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Integration Platform as a Service (iPaaS)

IoT Device Management

Managed Private Cloud

Migration

Network Performance Monitoring

Sensitive Data Discovery

Testing Services

User Virtualization

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Intelligence

Content Management

Digital Content Creation

Email Marketing

Market Intelligence

Marketing Automation

Social Media Advertising

Social Media Management

Survey & Forms Building

URL Shorteners

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Government Contracting

Sales Acceleration

Sales Engagement

Sales

Secure Access Service Edge (SASE)

Security

Animation

Digital Forensics

Geographic Information

Insurance Suites

PCB Design

Physical Therapy

Tax Practice Management

Vertical-Specific

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Unclear Methodology: Some users have found Helixa's methodology to be unclear compared to other platforms, making it difficult to fully understand how the data is gathered and analyzed.

Reliance on Twitter Data: Concerns have been raised by users about the reliance on Twitter data by Helixa. They worry that this may pose issues in the future, as Twitter may not always accurately represent broader social media or general consumer sentiment.

Difficulty in Finding Full Question/Statements: Several users have mentioned difficulty in finding the full question/statements for certain attributes within Helixa. This lack of clarity makes it challenging for them to fully understand the meaning behind these traits.

User-Friendly Interface: Several reviewers have praised Helixa for its user-friendly interface, stating that it requires little training to navigate. This suggests that the platform is intuitive and easy to use, allowing users to quickly get started with their analysis.

Visually Appealing Output: Many users appreciate the visually appealing output of Helixa, which allows them to double-click into individual attributes of interest. This indicates that the platform provides a visually engaging and interactive experience, enhancing the overall data exploration process.

Efficient Information Gathering: A number of reviewers mention that Helixa makes it simple to quickly gather the information they need. This implies that the platform is efficient in providing relevant data and insights, saving users valuable time in their research endeavors.

Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.

Synthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos.

A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data.

Customers are large, particularly French, brands.

Synthesio

Ipsos Synthesio

Helixa

Likelihood to Recommend

Talkwalker by Hootsuite

Mintel

Associate Director, Social Strategy

Helixa 2022-04-26 10:06:23

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Audience Intelligence Software

Our agency uses Helixa as just one tool in a large social intelligence tool kit to provide insights into consumer behavior that can support a larger social media audit and construction of a social strategy. Because social audience tools give you limited demographic, psychographic and consumption insights, Helixa is an amazing tool to get to understand both a current social audience and a potential customer base for a brand. Some of the most crucial questions Helixa answers is about interest affinity when planning a social and content strategy, improving cultural relevance and staying ahead of our competitors. I can send our content and social teams out with informed insights about content pillars, potential brand partners, and social behaviors to inform content calendars, future collabs and to understand their KPIs through the lens of their audience. I personally love Helixa’s interface. It’s visually pleasing and really easy to use data points for presentations. Because it pulls so much data, the loading times for Helixa can sometimes be maddening. In depth queries, especially if pulling for a large audience size, take minutes sometimes to load. Plus, if the loading takes to long or if you navigate away from the page for too long, the search times out and you have to start again. A small price to pay for much needed intelligence.

Visualization
Category organization
Valuable intelligence

Loading times
Navigation
Easier Social Audience Uploads

More creative pitches
The allure of data driven services
Signed scopes

Helixa

Overview

What is Helixa?