Help a Reporter Out (HARO)

Helpful in connecting journalists with renowned experts: Users have found the product helpful in connecting journalists with renowned experts, providing access to people who are looking for media coverage.

Pushes PR opportunities directly to the user's desktop: Reviewers appreciate that the product pushes public relations opportunities directly to their desktop multiple times a day, offering media opportunities for various industries and topics.

Easy way to contact reporters with relevant information: The product offers an easy way for users to contact reporters with relevant information. Several reviewers have mentioned that they appreciate this feature and find it convenient for their PR efforts. The product also provides insight into what reporters are interested in discussing and gives visibility into the process of story creation, helping users stay updated with industry conversations and establish relationships between their organization and reporters.

Outdated User Experience: A significant number of users have expressed dissatisfaction with the old-fashioned user experience and appearance of the product. They suggest that it needs to be updated to meet modern design standards, which would greatly enhance their overall satisfaction with the product.

Lack of Feedback from Journalists: Many users have mentioned experiencing a lack of feedback and responses from journalists when using the product's services. This has resulted in frustration for these users, as they value clear communication and engagement between themselves and reporters.

Overwhelming HARO Emails: Numerous users have reported feeling overwhelmed by the frequency of emails received through HARO, also known as Help a Reporter Out. These users suggest implementing a new strategy for organizing queries to ensure they can manage them more effectively, improving their overall experience with the platform.

Based on user reviews, here are the top recommendations for HARO:

1. Set aside time each day to review HARO offerings. Users have found it valuable to dedicate regular time to review the opportunities provided by HARO.

2. Subscribe to the daily emails and consider opting for an industry-specific HARO email. Many users recommend getting the daily emails as it helps them stay updated and also suggest using industry-specific emails for more relevant opportunities.

3. Have a strategy in place for effective outreach to reporters. Users advise having a well-thought-out strategy when reaching out to reporters in order to maximize the chances of success.

Additionally, some users have recommended other strategies such as tightening up the media outlet list, doing research before sending samples, filtering results based on clients' needs, and splitting HAROs between two-three people to cover different editions. Overall, HARO is considered a valuable tool for public relations professionals looking for story opportunities and media coverage.