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Help a Reporter Out (HARO)

Help a Reporter Out (HARO)

Overview

What is Help a Reporter Out (HARO)?

Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.

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Recent Reviews

TrustRadius Insights

HARO, or Help a Reporter Out, is widely used by professionals across various industries for its valuable features and benefits. Users turn …
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Pricing

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What is Help a Reporter Out (HARO)?

Help a Reporter Out (HARO) is a service owned by Cision (via the merger with Vocus) for reaching out to journalists.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Prowly?

Prowly is an all-in-one platform for people looking to simplify their PR workflow and do powerful communication: find relevant journalistscreate visual press releasessend targeted PR pitchesand keep it all in a journalist-friendly online newsroom.

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Product Details

What is Help a Reporter Out (HARO)?

Help a Reporter Out (HARO) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(19)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

HARO, or Help a Reporter Out, is widely used by professionals across various industries for its valuable features and benefits. Users turn to HARO to find great sources and reach successful people who can provide intelligent comments for their stories. The platform is especially popular among journalists and writers who use it to discover PR opportunities and monitor trending media topics. With its email format and straightforward structure, HARO makes it easy for users to reply and generate excellent stories and media exposure opportunities. This simplicity has earned it high recommendations from many users who rely on HARO almost daily to spread the word about brands and startups. Startups specifically find value in using HARO as an alternative to investing in a PR agency, as it allows them to find media appearance opportunities and gain brand awareness and exposure. Freelance writers and editors also benefit significantly from HARO, as it helps them find qualified sources across various industries and obtain specific information for their assignments. Overall, HARO's versatility and efficiency make it an invaluable tool for professionals seeking media coverage opportunities, insightful comments, and targeted industry information. Whether you're in PR, journalism, research, or simply looking to enhance your brand's visibility, HARO provides a reliable platform that streamlines communication with relevant sources and amplifies exposure efforts.

Helpful in connecting journalists with renowned experts: Users have found the product helpful in connecting journalists with renowned experts, providing access to people who are looking for media coverage.

Pushes PR opportunities directly to the user's desktop: Reviewers appreciate that the product pushes public relations opportunities directly to their desktop multiple times a day, offering media opportunities for various industries and topics.

Easy way to contact reporters with relevant information: The product offers an easy way for users to contact reporters with relevant information. Several reviewers have mentioned that they appreciate this feature and find it convenient for their PR efforts. The product also provides insight into what reporters are interested in discussing and gives visibility into the process of story creation, helping users stay updated with industry conversations and establish relationships between their organization and reporters.

Outdated User Experience: A significant number of users have expressed dissatisfaction with the old-fashioned user experience and appearance of the product. They suggest that it needs to be updated to meet modern design standards, which would greatly enhance their overall satisfaction with the product.

Lack of Feedback from Journalists: Many users have mentioned experiencing a lack of feedback and responses from journalists when using the product's services. This has resulted in frustration for these users, as they value clear communication and engagement between themselves and reporters.

Overwhelming HARO Emails: Numerous users have reported feeling overwhelmed by the frequency of emails received through HARO, also known as Help a Reporter Out. These users suggest implementing a new strategy for organizing queries to ensure they can manage them more effectively, improving their overall experience with the platform.

Based on user reviews, here are the top recommendations for HARO:

  1. Set aside time each day to review HARO offerings. Users have found it valuable to dedicate regular time to review the opportunities provided by HARO.

  2. Subscribe to the daily emails and consider opting for an industry-specific HARO email. Many users recommend getting the daily emails as it helps them stay updated and also suggest using industry-specific emails for more relevant opportunities.

  3. Have a strategy in place for effective outreach to reporters. Users advise having a well-thought-out strategy when reaching out to reporters in order to maximize the chances of success.

Additionally, some users have recommended other strategies such as tightening up the media outlet list, doing research before sending samples, filtering results based on clients' needs, and splitting HAROs between two-three people to cover different editions. Overall, HARO is considered a valuable tool for public relations professionals looking for story opportunities and media coverage.

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