Hightouch

Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse.