TrustRadius Insights
Hightouch solves a variety of business problems for its users across different teams such as business, sales, marketing, growth, and data …
Overview
What is Hightouch?
Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a…
Recent Reviews
Leaving a review helps other professionals like you evaluate Customer Data Platforms (CDP)
Be the first one in your network to review Hightouch, and make your voice heard!
Get StartedPricing
N/A
Unavailable
What is Hightouch?
Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
Alternatives Pricing
What is Twilio Segment?
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI,…
What is Oracle Marketing?
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Product Details
- About
- Tech Details
What is Hightouch?
Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse.
Hightouch Videos
Hightouch Demo
Reverse ETL - Hightouch Product Demo
Hightouch Demo: Sync data to business tools
Hightouch Audiences Demo
Hightouch Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hightouch solves a variety of business problems for its users across different teams such as business, sales, marketing, growth, and data teams. Users have been able to sync large amounts of data without engineering, resulting in more meaningful data syncing into their CRM and marketing automation tools. By removing steps from the classic ETL process, Hightouch reduces the workload and time spent on monitoring and maintaining other tools in the stack. Errors are more intuitive with Hightouch, and the support provided is excellent. It simplifies the process of uploading conversion and audience data to ad vendors, making it easier and quicker for anyone with a little understanding of the tool to create and troubleshoot uploads. With Hightouch's automation capabilities, users can easily extend the data warehouse and keep all third-party services in sync, enabling them to sync product data and analytics from a data lake to a CRM. Hightouch also helps resolve retries and API limits, replacing existing systems and providing ease of use for analysts and business users. It reduces manual data entry and allows for easy setup of new destinations to populate data from one system into others via a data warehouse. Additionally, Hightouch's ability to set up models with custom SQL and transform data with a template engine makes complex tasks like CRM migration much easier to handle. Overall, Hightouch helps users optimize their workflows, streamline processes, improve visibility of product usage, enhance customer satisfaction, drive value for the business, and make informed decisions by leveraging their data effectively.
User-Friendly Interface: Users found Hightouch's user interface to be simple, intuitive, and beginner-friendly. Multiple reviewers mentioned that the clean design and ease of use made it easy for both technical and non-technical users to navigate the platform. The intuitive interface allowed users to quickly perform tasks without needing extensive technical knowledge.
Fast Implementation and Efficient Data Syncing: Users praised Hightouch for its ability to quickly deliver value and reduce the level of effort required to send information from the data warehouse to third-party tools. They appreciated the speed of syncing and the clarity of the interface, finding the syncing process fast and efficient, while also mentioning that it saved them time in managing data integration tasks.
Comprehensive Documentation and Excellent Customer Support: Users highly valued Hightouch's comprehensive documentation, which played a significant role in guiding them through the setup process. The smooth onboarding process, along with a well-designed help center, made it easy for users to get started quickly and access valuable resources. Additionally, users consistently praised Hightouch's customer support as being friendly and helpful throughout their experience with the platform. The responsiveness of the support team in addressing inquiries promptly was particularly appreciated by multiple reviewers.
Inaccurate and unhelpful error messages: Several users have expressed frustration with the error messages in Hightouch, stating that they are often unhelpful and fail to provide clear guidance. This has led to confusion and difficulty in troubleshooting issues.
Cumbersome user interface: Some reviewers have found certain parts of the Hightouch user interface to be lacking polish and cumbersome to navigate. This has resulted in a less-than-optimal user experience and increased time spent on performing tasks.
Steep learning curve: Users have reported experiencing a learning curve when using Hightouch. The complexity of the software initially makes it challenging for new users to grasp its full functionality, which can slow down adoption and implementation processes.
Users have provided the following recommendations for Hightouch after exploring its options, tooling, reliability, monitoring, and observability for data ops. Users suggest exploring Hightouch due to its range of options and tooling which cater to different data operation needs. They also recommend testing alternatives on real-world data using the free trial to evaluate Hightouch's performance and determine if it meets their specific requirements. Additionally, users suggest giving Hightouch a try with the free version to quickly assess whether it aligns with their needs.