HitPath

HitPath is a versatile multi-channel tracking platform designed to assist advertisers, ad agencies, and publisher networks in accurately tracking and analyzing their marketing efforts. According to the vendor, professionals from various industries, including advertisers, ad agencies, publisher networks, affiliate networks, and performance marketers, utilize this platform.

Key Features

Multi-Channel Tracking: HitPath enables users to track diverse marketing efforts across various channels such as affiliates, influencers, coupon codes, apps, leads, phone calls, and social media ads. Users can precisely attribute customer engagements to different touchpoints, facilitating the evaluation of marketing campaign effectiveness.

Comprehensive Reporting Engine: HitPath offers an extensive suite of reporting data for performance marketers. Users can access real-time reporting on all traffic, with the ability to break it down into multiple detailed reports. The reporting engine provides device reporting, event reporting, optout trends reporting, and more, empowering users to make data-driven business decisions and optimize their traffic.

Affiliate Management: HitPath provides comprehensive tools for managing affiliates, including fraud detection for affiliate applications and a partner portal that can be customized with the user's branding. Users can set custom payouts, manage third-party pixels, vanity tracking domains, and assign unique managers per affiliate. The platform also offers an extensive affiliate-facing API, streamlining workflow and granting access to the necessary data.

Campaign Management: HitPath equips users with the tools needed to optimize traffic and enhance campaign performance. Users can redirect traffic based on geographic region, user device, and browser, ensuring maximum exposure and conversions. The platform supports multiple campaign types, including Click2Call, CPA, CPC, CPV, and event-based campaigns. Users can implement multivariate sales capping, track events, and isolate traffic using vanity tracking domains.

Advertiser Management: HitPath provides a comprehensive solution for brand protection and compliance management for advertisers. Users can manage suppression data, create custom application forms, and control advertiser access to reporting interfaces. The platform allows users to implement universal pixels, manage advertiser information, and view performance metrics in one centralized location.

System Management: HitPath offers flexible system management features, allowing users to share the platform with unlimited internal users and control their access. Users can customize user roles, utilize the Power Execution Language (PXL) command line tool, and access a modular dashboard for a comprehensive overview of system performance. HitPath also provides a system-wide API for quick data retrieval and seamless integration with external systems.

Communication Tools: HitPath provides various communication tools to facilitate collaboration and support. Users can set up automated updates for affiliates and users, send HTML newsletters, and utilize the built-in inbox messaging system. The platform also includes an integrated CMS for internal notes on affiliates, campaigns, and other relevant information.

Accounting Tools: HitPath offers accounting tools to streamline payment processing and reconciliation. Users can set processing periods for advertisers and affiliates and export payment information to Quickbooks or third-party accounting integrations. The platform supports partial, advanced, and consolidated payments, with the option to add payment bonuses for affiliates.

Creative Management: HitPath provides a comprehensive creative management system, enabling users to distribute various creative assets to affiliates. Users can access a multi-media creative library, create custom creative packages, and utilize an ad rotator. The platform also supports hosted content with Click2Call integration and compliance document management.

System-wide API: HitPath offers a system-wide API that allows users to access all necessary data and streamline workflow. Users can retrieve information, set up integrations with external systems, and automate processes using the API.