We use Hitslink to gauge web traffic statistics such as visitors, affiliate link clicks, and just in general how people are using our sites. With the information Hitslink provides, we are able to follow trends in search keyword popularity (and how that traffic converts to sales) in order to optimize the efficiency of our SEO efforts. The software is great for long-term as well as long-term analysis; allowing you to see minute-by-minute visitor numbers in real-time as well as zoom out to weekly, monthly, annual, and multi-year traffic statistics. We tally these stats at the end of each quarter to view our progress from one quarter to the next and year over year.
- View website traffic stats and trends in user-friendly charts, graphs, and lists.
- Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
- Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
- Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
- Easily view real-time as well as long-term traffic statistics
- Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.
If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.