Great for Smaller Clients & Websites
Hitwise is used mainly to look at online consumer behavior for search terms, traffic trends (seasonal or non) and up/downstream sites …
Hitwise (discontinued)
Hitwise (discontinued)
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What is Hitwise (discontinued)?
Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Hitwise (discontinued)?
Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020.
Hitwise (discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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May 17, 2018
Great for Smaller Clients & Websites
Hitwise is used mainly to look at online consumer behavior for search terms, traffic trends (seasonal or non) and up/downstream sites being used across industries, brands and products. Using Hitwise helps us make grounded media and strategy recommendations. Many of our clients are very small, so Hitwise is our best solution vs. Comscore.
- Up/down stream traffic
- Search term identification
- Geographic location
- Specific site data for small scale websites
- Sometimes the insights seem a little bit basic
- Reporting function is hard to deal with sometimes
- Access to sales/purchase data