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Hitwise is a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allows the user to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers.Great for Smaller Clients & WebsitesHitwise is used mainly to look at online consumer behavior for search terms, traffic trends (seasonal or non) and up/downstream sites being used across industries, brands and products. Using Hitwise helps us make grounded media and strategy recommendations. Many of our clients are very small, so Hitwise is our best solution vs. Comscore.,Up/down stream traffic Search term identification Geographic location Specific site data for small scale websites,Sometimes the insights seem a little bit basic Reporting function is hard to deal with sometimes Access to sales/purchase data,7,Media planning SEO,comScore Xmedia,NetBase, OneView
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Hitwise
1 Ratings
Score 7.0 out of 101
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Hitwise Reviews

Hitwise
1 Ratings
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Score 7.0 out of 101
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Andrea Mortensen profile photo
May 17, 2018

Hitwise Review: "Great for Smaller Clients & Websites"

Andrea Mortensen
Score 7 out of 10
Vetted Review
Verified User
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Hitwise is used mainly to look at online consumer behavior for search terms, traffic trends (seasonal or non) and up/downstream sites being used across industries, brands and products. Using Hitwise helps us make grounded media and strategy recommendations. Many of our clients are very small, so Hitwise is our best solution vs. Comscore.
  • Up/down stream traffic
  • Search term identification
  • Geographic location
  • Specific site data for small scale websites
  • Sometimes the insights seem a little bit basic
  • Reporting function is hard to deal with sometimes
  • Access to sales/purchase data
Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger.

Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
Read Andrea Mortensen's full review

Hitwise Scorecard Summary

Likelihood to Recommend (1)
7.0

About Hitwise

Hitwise is a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allows the user to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers.
Categories:  Marketing Intelligence

Hitwise Technical Details

Operating Systems: Unspecified
Mobile Application:No