Hootsuite Amplify

Hootsuite Amplify

Score 7.7 out of 10
Hootsuite Amplify


What is Hootsuite Amplify?

HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.
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What is Hootsuite Amplify?

HootSuite Amplify is an employee advocacy tool built on top of HootSuite's social media management platform.

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  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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What is EveryoneSocial?

EveryoneSocial is a platform that connects employees and empowers them to authentically create and share content.

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Product Demos

Employee Advocacy with Hootsuite Amplify
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Product Details

What is Hootsuite Amplify?

Hootsuite Amplify is an employee advocacy tool from Hootsuite, designed to make it easy for employees to safely share content—extending social reach.

Amplify enables organizations to increase its social reach by making it simple for passionate employees to share approved company announcements, distribute marketing campaigns, and support corporate responsibility and community initiatives, all while retaining consistent messaging.

Amplify uses leaderboard and recommendations powered by machine learning to drive adoption and encourages maximum engagement from advocates. With reporting and analytics, organizations can measure the impact of their content.

With a mobile-centric solution, employees can build their professional brand, share content with their networks, and stay connected to the stories and news resonating across different departments, divisions, and regions.

With Amplify, companies can:

  • Extend their reach - Use the social influence of their employees by empowering them to share approved content across their social networks.
  • Keep People Engaged - Amplify’s mobile-first environment enables engagement by making it easy for employees to stay connected and informed.
  • Simplify Reporting - Save time by managing messaging and measuring results from within their Hootsuite dashboard.
  • Reduce Risk - Create pre approved content their employees to share, so that messaging is accurate, clear, and on-brand.

With over 200,000 paid accounts and millions of users, Hootsuite powers social media for organizations around the world—from the smallest businesses to the largest enterprises. Hootsuite aims to help boost social reach with employee advocacy using Amplify.

Hootsuite Amplify Features

  • Supported: Brand Content Sharing
  • Supported: Content Scheduliung
  • Supported: Engagement Tracking
  • Supported: Adoption Insight
  • Supported: Content Templates

Hootsuite Amplify Screenshots

Screenshot of An easy-to-use tool for the entire organization. Make it easier to find the most relevant content for your employee’s network with recommendations in Amplify, powered by machine learning.Screenshot of Make more data-driven decisions with Post Impact reports, aggregate your reach, adoption, and content metrics in the Hootsuite dashboard and connect advocacy to business objectivesScreenshot of Increase adoption and get more advocates to participate with Amplify leaderboardScreenshot of Get participation from across the organization with suggested contentScreenshot of The Amplify mobile app makes it easier for your employees to share on the go. Allow users to share content to Facebook, Twitter, LinkedIn, and Instagram and to the apps they already have on their devices using the native iOS and Android mobile share feature.

Hootsuite Amplify Video

Hootsuite Amplify makes it easy for your employees to safely share your content—extending your social reach.

Hootsuite Amplify Integrations

Hootsuite Amplify Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesGlobal
Supported LanguagesFrench, German, Portuguese (Brazil), Spanish (International), Dutch (Netherlands), Korean, Italian, Arabic, Turkish
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Reviews and Ratings


Attribute Ratings


(1-3 of 3)
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Score 7 out of 10
Vetted Review
Verified User
We are piloting an employee advocacy campaign with a small group, starting with sales with an eye to rollout further down the road. This is an easy group to get engaged and motivated as it helps with their sales process, but we have some doubts about other areas in the organization where employees may not be so driven to do so.
  • Easy to create posts to be shared
  • Easy to set up new users
  • Can be complicated for employees to learn the platform
There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.
  • Content dissemination
  • Analytics
  • Help us engage with employees
  • Help us get more visibility on content we are creating for the public
Amplify was far more cost-effective.
Hootsuite Insights (formerly ubervu), Facebook Business Manager (formerly Pages Manager), Sparkcentral, by Hootsuite
Primarily sales and communications
Organizational skills
people skills
  • Assist sales with social selling
  • Help spread with marcomm messaging to a larger audience
  • Help build brand trust
  • To assist in recruiting quality candidates
  • To spread PSA-style messaging
  • E-commerce sales
  • Employee advocacy by more customer facing employees
  • Contests
Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs
LinkedIn Elevate as the product was discontinued
  • Product Features
Product needed to be implemented quickly so that we could continue with our normal established process
Evaluate more products
November 18, 2021

A Strong Advocacy Tool

Score 7 out of 10
Vetted Review
Verified User
Hootsuite Amplify is being used as our enterprise-wide employee advocacy tool. One of the biggest challenges with employee advocacy is steering team members towards content. It has helped us create a centralized content funnel that makes it easy for team members to select and share.
  • Content curation
  • Content categorization
  • Intuitive app
  • Strong permission management settings
  • Provide a better, more integrated experience into the corporate ecosystem
  • Customizable gamification options
Amplify is well suited to organizations with robust employee advocacy strategies, with dedicated resources to support them.
  • The app
  • It has helped bring awareness to key business priorities
They are very compatible. EveryoneSocial does offer more robust gamification.
Score 10 out of 10
Vetted Review
Verified User
Hootsuite Amplify is being used in my organization to share news and any kind of organizational or industry updates to employees' social media handles like LindkedIn, etc. The application provides a seamless way to share posts with just a single click of a button. It is helping to grow the outreach of my company via its employees.
  • Great UI- Fresh, modern and fast
  • Ease of Use- Few clicks needed to share posts
  • Great tracking- Gives insights into the number of posts shared, their reach, etc.
  • Better tracking- Sometimes the reach shown on the app is not accurate
  • Dark mode is not available
If you want to grow your company's outreach via your employees, and also provide your employees to share news about your company in a simple and seamless way, Hootsuite Amplify is a great app to do all this. It also tracks who is sharing how many posts and hence encourages employees to share even more posts.
  • Ease of sharing posts
  • Great and simple to use UI
  • Tracking of employee engagement
  • can't comment because I'm a user
Not applicable
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