TrustRadius
Social Media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and is now Hootsuite Impact, with an emphasis on the needs of larger entities and enterprise.Worth Using, but Still Work to be DoneOur organization uses Hootsuite Impact to measure ROI of our social media efforts, including organic and paid efforts. We are able to get data across several different platforms and pages or accounts on each of those platforms. The tool enables us to have a centralized place where all content contributors and page managers can collaborate and review integrated analytics.,Hootsuite Impact integrates with Google Analytics, so you can more easily track conversions. Hootsuite Impact allows (nearly) unlimited users to collaborate in the system simultaneously. Hootsuite Impact allows users to view data across social platforms (i.e. Twitter and Facebook in one view).,The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems. We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns. There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.,6,Positive - being able to centralize our social media management has helped save time and resources Positive - we can better measure our efforts and course correct more quickly if something is/isn't working. Positive - we can better track conversions on social posts aimed to sell products with actual purchases on our website.,Tracx and Sprout Social,Hootsuite EnterpriseHootsuite Impact - A great tool for communications professionals to keep track of the social universe.Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at cases where we are mentioned directly by them. It allows us to track what is happening in real time across a number of different platforms.,It is easy to quickly set up and get results from specific search terms. It tracks these terms across many different platforms, all in one place. It allows us to quickly analyze the data from these mentions.,It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term). Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa. As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.,8,Hootsuite Impact has reduced the amount of time it takes to pull reports on market terms that we have set up to monitor. The ability to include public facebook pages as a source of data has given us a look into areas that we were previously unable to monitor. Hootsuite Impact has not improved our ability to perform sentiment analysis.,Adobe Social,Hootsuite Enterprise, Facebook for Business, Buzzsumo
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Hootsuite Impact
3 Ratings
Score 7.2 out of 101
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Hootsuite Impact Reviews

Hootsuite Impact
3 Ratings
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Score 7.2 out of 101
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December 03, 2018

Hootsuite Impact Review: "Worth Using, but Still Work to be Done"

Score 6 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Hootsuite Impact to measure ROI of our social media efforts, including organic and paid efforts. We are able to get data across several different platforms and pages or accounts on each of those platforms. The tool enables us to have a centralized place where all content contributors and page managers can collaborate and review integrated analytics.
  • Hootsuite Impact integrates with Google Analytics, so you can more easily track conversions.
  • Hootsuite Impact allows (nearly) unlimited users to collaborate in the system simultaneously.
  • Hootsuite Impact allows users to view data across social platforms (i.e. Twitter and Facebook in one view).
  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
If you are running a marketing campaign across several social media platforms, Hootsuite Impact can help you bring together all of that content in one place to get an integrated view of your campaign results and ROI. By connecting your Google Analytics to Hootsuite Impact, you can also see how people interacted with your website coming from various social channels.
Read this authenticated review
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November 29, 2018

Review: "Hootsuite Impact - A great tool for communications professionals to keep track of the social universe."

Score 8 out of 10
Vetted Review
Verified User
Review Source
Hootsuite Impact is a being used as a way to track what our customers, the media, and our competitors are saying about our products and services, beyond simply just looking at cases where we are mentioned directly by them. It allows us to track what is happening in real time across a number of different platforms.
  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
  • It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term).
  • Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa.
  • As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.
Hootsuite Impact is well suited to be able to monitor and analyze specific search terms across a number of different platforms including social media, blogs, media and forums.
Read this authenticated review

Hootsuite Impact Scorecard Summary

About Hootsuite Impact

Social Media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and is now Hootsuite Impact, with an emphasis on the needs of larger entities and enterprise.

Hootsuite Impact Features

Has featureActionable game plan for social media platforms, content, ads, and campaigns
Has featureSocial media ROI measurement, boosting, and campaign reporting
Has featureInsights that explain the story on social media
Has featureTrack brand performance at a top level and content level
Has featurePaid and owned recommendations based on brands' defined business goals
Has featureView all set goals and KPIs across both website and social to analyze how content is performing against the goals
Has featureSocial Content Tagger automatically assigns tags, providing the most encompassing content themes
Has featureManipulate data and create reports directly within LiftMetrix or use as internal data warehousing
Has featureSocial Selling feature shows which advocates and employees tweeting about your brand are performing the best

Hootsuite Impact Screenshots

Hootsuite Impact Integrations

Google Analytics, Hootsuite Enterprise, Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tableau

Hootsuite Impact Competitors

Hootsuite Impact Support Options

 Paid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Video Tutorials / Webinar

Hootsuite Impact Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Mexico, Australia, U.K., Canada
Supported Languages: English