Name: HotelAppz
Author: HotelAppz

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HotelAppz is a hotel CRM and guest engagement platform that aims to streamline the guest journey. According to the vendor, this solution caters to hotels of all sizes, from independent establishments to large hotel chains. It is designed for hotel managers, marketing managers, revenue managers, operations managers, and professionals in the hospitality industry. HotelAppz offers a range of features that can enhance guest experiences and drive business growth.

## Key Features

**Phygital Experience**: HotelAppz provides multi-channel communication capabilities, allowing hotels to manage the complete guest journey. According to the vendor, this feature enables hotels to deliver a personalized and seamless experience to guests in different languages.

**Guest Engagement End to End**: HotelAppz offers a platform to manage the guest journey from start to finish. Hotels can create automations and segment guests based on various criteria, such as language, origin, booking channel, room category, and date of stay. According to the vendor, this allows hotels to identify potential upsell and cross-sell opportunities at different stages of the guest journey.

**Replicate Airbnb Customer Experience**: HotelAppz enables hotels to deliver personalized communications to guests, aiming to replicate the customer experience offered by platforms like Airbnb. According to the vendor, this feature facilitates direct interactions with guests, enhancing guest satisfaction and loyalty.

**Move to Multi-Experiences**: HotelAppz allows hotels to integrate various experiences or hotel tech into a seamless guest journey. According to the vendor, this automation and improvement of the guest journey can help hotels leverage upsell and cross-sell opportunities, while offering a multi-language experience to cater to diverse guest needs.

**Move to Multi-Channels**: HotelAppz provides the capability to communicate with guests swiftly through different channels. In addition to a full email suite for campaigns, re-marketing, and servicing emails, hotels can open up other channels such as SMS, WhatsApp, Facebook Messenger, and more. According to the vendor, this ensures effective and efficient guest communication.

**Impact Your Clients**: HotelAppz allows hotels to track and react to guest behavior, aiming to take advantage of key moments of truth throughout the guest journey, including pre-stay, in-stay, and events. According to the vendor, this helps hotels deliver personalized experiences and build stronger relationships with their clients.

**Boost Staff Productivity**: HotelAppz provides instant access to the full guest history and enables direct messaging and invoicing to guests. According to the vendor, this enhances staff productivity by automating repetitive tasks and freeing up staff to focus on delivering exceptional guest service.

**Faster & Easier Marketing**: HotelAppz allows hotels to refresh guest information instantly, set up powerful marketing automations, and create campaigns with strong messages. According to the vendor, tracking marketing results becomes effortless, enabling hotels to optimize their marketing efforts.


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Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. 

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

Platform

Mobile access

Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

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HotelAppz

Overview

What is HotelAppz?