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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
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Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(1-25 of 46)Companies can't remove reviews or game the system. Here's why
July 14, 2022
Hotjar, the best tool for heatmaps
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
- Provide heatmaps
- Provide recordings of the sessions
- Provide feedback from users
- More user friendly heatmaps
- Longer lasting heatmaps
- Incomplete tracking
July 09, 2022
Hotjar - a great way to keep tabs on web ux
We use it to monitor user experiences on our website and gather feedback. We also use it to gather feedback from our members as they use our new membership portal. The intel we gather helps us to determine what is working and not working and to show results to leadership.
- Provide survey's of user experience
- Provide automated reports for each survey filled
- Data for review
- I don't have any issues to report
We use Hotjar at our organization to better understand user behavior on our website and we've also used it within our application too. It's great that we can see what the user see and what they are doing and where they are going so we can improve the usability/user journeys. If your looking to make your user's life easier/increase engagement then Hotjar is definitely a tool you should consider.
- Heatmaps - see where your users mouse is pointing
- Capturing feedback from the users
- Being able to see what the user see's
- Easy to implement
- Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used.
- Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were.
- Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket
July 08, 2022
Easy and Essential User Behaviour Optimisation
We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
- Heatmaps give us a visual representation of the user journey
- Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
- The live user feedback tool is a very cool option
- The admin interface is clean and sleek
- Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
- An option to view the Get Started Guide again would be great
- A mobile version of the dashboard would assist in viewing stats on the go
We are using Hotjar since the very initial days to track users' behavior on our website and app. With every new feature release, we get to know about users' drop points and usability metrics. It really helped us in minimizing drops by improvising designs.
- It really creates very good heatmap of user's clicks.
- Very detailed analytics available for all CTAs available on your website/app.
- It even records session of user's interactions.
- Analyzing huge data accumulated by Hotjar can be improvised by better representation.
- Learning documents needs to be improvised (help documents in video format are always better).
- For taking surveys, their competitors have better features.
July 08, 2022
Very easy to use and paid for itself in a few weeks
Hotjar is used for almost all of our clients, including ourselves. The tool allows us to make recommendations for our client's website to optimize them for areas of improvement or opportunity. By collecting data so quickly, we are able to make informed decisions that allow our customer to optimize their website.
- Navigation and UI easy to use
- Realtime feedback
- Recorded sessions
- The heatmap accuracy
July 06, 2022
Hotjar - The Best Friend of Any UX Professional
We make use of Hotjar for both ourselves and clients, for two main things. Though I mainly use the recordings section to gauge user behavior on our paid-search landing pages, we also use the heatmaps on our and clients' websites to see where we're losing people and to see which elements on the pages are most important, and which are being completely overlooked. We use the recordings with clients to show them the efficacy of long-form landing pages
- Easy to use recording and heatmaps
- Easy for clients to understand
- Feedback mechanism is useful
- Pricing model isn't great
July 06, 2022
Improve the user experience with Hotjar
We used Hotjar to analyze the user behavior on our website and improve the user experience as much as possible. This improvement process will never end as we develop our product day by day. We used it to give more accessibility to our users to find what they need quickly. The enhancements helped us to attract more customers!
- Heatmap
- session recording
- use AI to suggest helpful and insightful changes
July 06, 2022
Hotjar comes in hot!
I specifically use the heat maps and other data to help me understand how my users are interacting with my website and it helps me understand where I can make changes, for example on my sales page or on one of my blogs. Once I understand how they use it then I make the change and record it again.
- Heat maps
- Recordings
- Feedback
- Session recordings could have better filtering options
- Lack of integration with certain parts of my software
April 12, 2022
Review on Hotjar
We are using Hotjar to record user behavior and make changes to our website design accordingly. It is used by the SEO team only to analyze the interactions. It's really helpful to reduce our bounce rate and CTR on pages as we can see how far a user scrolls on a page and what button people click on.
- record user interaction
- record user session
- provide user device data
- ability to set filter to recordings
September 30, 2021
Great user behavior visualization platform!
Hotjar is used for heatmaps and screen recordings to help give us insight into how users are interacting with our site. It's used by the product team so they can see exactly how what they build is being used, ultimately allowing for quicker iteration. It addresses our need of where Google Analytics falls short.
- Heatmaps
- Screen recordings
- Behavior visualization
- Video rendering issues
- Free plan limits
- Heatmaps for pages with menus aren't always clear
The use of Hotjar is vital to analyze landing pages and user experience. It also helps you understand what your customers are doing, which content engages them most often on these pages - for example: if one specific passage appears more than others do then that might mean there should be an extra emphasis placed upon it when writing new copy or messages in future pushes from our team! The heat map reveals where people spend their time interacting with the site so this information could very well help us identify certain areas worth focusing marketing efforts; All of these features helps us to generate more conversions for our clients.
- Heatmaps in desktop layouts
- User recordings
- Heatmaps in mobile layouts
- Billing for Agencies
- Sample size for user heatmaps
- Sample size for recordings
September 28, 2021
HeatMaps to really understand your Website Experience
We set it up because we are designing our new website (focused on reaching new markets) and I need to understand the user experience in our actual website.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
- Heatmaps
- Recording
- Free Plan
- Dashboard Design
- Filters
- Roles
September 27, 2021
Hotjar does exactly what I need.... delivers value every time.
We utilize the resources of Hotjar to really get a feel for how users interact with our website. The whole point is to understand what drives traffic, what content is useful, and what elements draw visitors into the site. Hotjar provides this invaluable feedback using real experience (not just numbers). There are nuances about how a visitor truly interacts with the page that a number just doesn't reflect. Screen recordings, pauses, scrolls, and page jumps help tell a much more complete story that provides context and value.
- Shows me where users stop, repeat, and return.
- Shows me specifically if there are problems, confusion, or delays.
- Helps me streamline content that users skip over, don't consume, or avoid.
- It's cumbersome to get numbers to display. That could be simplified (I think?).
- It would be helpful to know if recordings included 'target' pages - key pages that are conversion pages. We know landing/exit pages - maybe we could flag a specific page to be a 'key' page and then know when a specific recording 'hit' that page?
- Sometimes I miss notifications that a recording has stopped working - not sure if there are better ways to send notifications (SMS?).
July 26, 2021
Hotjar rocks for improving your website
We use it for heat map tracking for both clicks and scrolling. This information is used in identifying user experience problems and improvements. We also use the recorded sessions to track and identify usability issues with the site and how to improve the website. We then feed all this information into design iterations.
- Heat map tracking for website clicks.
- Heat map tracking for scrolling.
- Recorded life user sessions for UX improvements.
- Visitor analytics and tracking segmentation.
- Easier filtering on recorded sessions.
- Reporting interface with custom reports.
Both the marketing and web team within our organization use Hotjar to gain insights on how our customers are using our website and to find improvements that we can make to the customer experience. We use surveys, heatmaps, recordings, and funnels to gain actionable insights that we can use to improve.
- Surveys - we like that we can put these on individual pages that need improvement to gain insights
- Easy to use interface - all team members have easily been able to implement
- We like the email notifications when surveys have been completed
- They are switching from manual to automated heatmaps, and we don't always get as good of data
- Would love more options in the free version
May 24, 2021
I use it with all my clients
Hotjar helps me to understand people's behaviour on websites. I implement it for all my clients for heatmapping, session recordings, and on-site polls. You can find out what the main interactions are on pages, how people browse through the page (whether they scan, read everything, or just scroll aimlessly), and then ask people pertinent questions in their journey to find out WHY they're behaving that way.
- Polls - quick and simple ways of gathering qualitative user feedback
- Recordings - excellent for observing behaviour and gathering some key behaviours
- Heatmaps - either automatically collect heatmaps or do it manually, I like having both options (you can use regex on the manual mode)
- If the heatmaps move to ONLY the automatic mode, it needs an option for regex, otherwise it works fantastically
- I wish they had a partnership scheme, as we've used them for years & recommend to all our clients
We use Hotjar for driving web design, user experience and digital marketing decisions. Seeing how people interact with your web content is crucial in understanding how you can improve your strategy. We use both heat maps and visitor recordings to understand and identify road blocks in the user journey. It's an incredibly useful tool for digital strategies.
- Heat Maps
- Visitor Recordings
- Data Segmentation
May 02, 2021
UX/UI tool for conversion success
In Bussi one of main conversion tool is our landing page, we consider a conversion a download. Usually paid campaigns will deliver high conversion leads to several landing pages and from there we have to make the best effort to convert a lead into a Download. Here is where Hotjar becomes one of our more interesting tools since we can track exactly the behavior of potential leads from the moment they enter the page to the moment they complete a goal or they leave the session, all the information gathered for Hotjar will feedback our UX team and web designers so they can improve the conversion rate.
- Track all the user journey from the moment ir arrives to the website until the moment they download or leave the page
- Detect and understand what elements from the website are helping us or stopping us from converting users
- To show real feedback to our UX/UI team in order to make important decisions about the web designs and implement clear call to actions
- When you put embedded javas cripts or iframes like 3rd party forms it usually doesn't render the form in hotjar so it becomes complex to determine what works and what it doesn't work in this 3rd party forms.
- More daily sessions for paid plans even though 500 daily sessions seems a lot you will get surprised when your site generates more and following plans have a bigger gap between price and sessions.
- At the beginning it might be a little confusing to implement but nothing that devs can't handle.
April 15, 2021
Real-World Recordings of Website Users on Your Site
We use HotJar across the organization and for client projects as well. We were BETA testers of the product. The reasons we stay with HotJar are the ease of setting up accounts, new heatmaps for specific pages, and user feedback.
- UX/UI
- Live user recording
- Heatmaps on specific URLs
- Billing/price
- Limits on data use
- Code bloat for install
April 03, 2021
Hotjar Helps Us Make Better Marketing Decisions
We used Hotjar to track the quality of traffic coming into our website and use that data to make important marketing decisions. It was really great because it provided us objective insight on what the next step is in terms of what to do with our promotions, and it also helped dispel common knee-jerk reactions on certain items that may be irrelevant to our website visitors, who are, ultimately, our prospects.
- It's an accurate representation of traffic.
- It is fast.
- It is accessible data.
- Maybe more flexibility on the free features.
- Chat support that will help understand the service better while using it, probably.
- App version.
HotJar is a heatmap and feedback software and it is used mainly by our marketing department and in particular by our webmasters and digital marketers. We make frequent changes to our website with new landing pages and content and HotJar is a great tool to see if the changes we make work and how effectively we engage our visitors.
- Before HotJar we had to purchase at least three separate software to obtain the same data (Crazy Egg, Qualaroo and Survey Monkey).
- I particularly like the "Recording" section where you can capture each and every session of your visitors when they hit the website and you watch over their shoulders.
- The HeatMap feature is great and it is essential when you design new landing pages. You can get valuable insights on what areas of your site people are spending time on.
- The Poll feature is great and people give us feedback on our site and we can gain valuable insights. The only drawback is that sometimes people ask a specific question and don't leave their contact (because it's just a poll) so we can never get back to them with the answer.
- The Funnel Feature is good but it could be improved. I find it a bit too simplistic and it should have more data.
- The “Recruiters” feature is very interesting in theory but I don’t think it really works in real life. It basically allows you to recruit some of your visitors and invite them to a live user test via screen sharing (Skype) to truly see what they are thinking. The problem if you have to find people that want to do it and I don't think people will do it unless you give them a gift back.
We use Hotjar as an analysis tool to review visitors on our website. Hotjar helps us make data-driven decisions about our website as well as our services and products. It gives a great insight into where users go mostly on our website, in addition to Google Analytics. The marketing and the website development teams are able to use this data to make adjustments.
- Heatmap to see wheat people click on most
- GDPR compliant
- Integration with other CRM software could be added
- Customization of the onsite poll would be great to have
January 18, 2020
Awesome company and app
Our product team uses Hotjar to review product usage of our web app, home page, and help center.
We use it to collect feedback and integrate with our Zendesk help desk.
- Always enhancing their product
- Great embeddable widgets
- Customize type of widget, such as into a modal
- Add more features offered by competitors
November 21, 2019
Hotjar is your best buddy when it comes to improving the UX of your marketing website (and product)!
Hotjar is a new tool that we've recently started using to better understand our user journeys, both on our website and our product. More recently, we upgraded our accounts to get more data so that our findings have statistical significance when it comes to testing different types of page designs and implementing improvements. With Hotjar, we mostly use their heat mapping tools and screen recordings.
- The heat mapping tools in Hotjar are outstanding. By knowing how far our website visitors explore the pages, we have been able to quantify how successful a page copy rewrite has been by merely proving many more people now engaged with the rest of the page!
- The ability to record videos of how our website users interact with key pages has helped us reduce friction and, ultimately, increase our conversion rates.
- Feedback polls have been useful for our product/development team when releasing new features and collecting feedback about their experiences.
- The funnels feature could be improved. I've found this to be largely inconsistent when comparing to data we get from the funnels we build in Google Analytics.
- The feedback polls and incoming feedback surveys could look a little nicer. I'd then be more inclined to use them on our website to see if our visitors, as well as leads, are enjoying their experience.
- It would be great if the heatmaps on blog home pages could tell me more about which new articles are more popular (every time we add a new blog, the order changes, so new articles replace old ones).