All my website analysis I made with Google Products before (Analytics, Tag Manager, Data Studio, etc..)
But Hotjar really helps a lot to understand what my website means to my potential customers and even more, It allows me to watch their journey through our website
The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In addition to the free plan, it is much more interesting.
- Matomo Analytics (formerly Piwik)
Mouseflow is good but has serious gaps if compared with Hotjar:
- No free version (trial)
- Hotjar is very user-friendly and easy to use
- Hotjar has a nice blog with some recommendations
- Mouseflow has no surveys
- Hotjar is very easy to install
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
|Basic||$0||2k pageviews/per day|
|Plus||$39||10k pageviews per day/per month|
|Business||$99||20k pageviews per day/per month|