Hotjar

Hotjar Reviews

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Ratings and Reviews
(1-25 of 83)

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Carlos Ibarra | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I recommend Hotjar as a ten rating because it's very easy to use, and has an intuitive user interface. The heatmaps are also pretty self-explanatory so you can easily see what actions your audience is performing on each page of the site or app that leaves them with no question about how people interact within their experience from start (or end) until completion--whether they're clicking around aimlessly looking at products while waiting in line somewhere. I recommend Hotjar as a 10 rating because it is very easy to use, has plugins for Google Tag Manager and WordPress which makes implementing tracking code simple. Lastly, I like that I can give access alike anyone else - even those not yet an employee or client of mine.
Camilo Honorato | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
It is really good to watch and understand the customer experience in your website, letting you watch what users do and how they react to your Call to action, forms, banners, videos, and others
I do not find it very good to make reports of this data without doing manual work
September 28, 2021

Easy to use, valuable tool

Becky Jewell Laughton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's useful for installing on a website, web app, or an eCommerce site to know where customers or users are navigating to, what they are clicking, and if new products or new releases are performing as anticipated or not as anticipated. Very easy to use. I think it would be appropriate for any web app, and maybe less appropriate for out-of-the-box eCommerce sites where a team cannot affect UI very easily. It's good if you can move quickly on your own UI.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
For quick insights, surveys and heat maps are great. There is so much you can learn from using those 2 things. But it will probably lead to more questions than answers. That is where recordings can be incredibly helpful as long as you have the time to go through them and watch. I see Hotjar as the beginning of research and helping us to narrow our focus and solve the biggest problems. In that context, Hotjar excels.
Score 10 out of 10
Vetted Review
Verified User
Review Source
I simply love this product -- it provides insight and value to me that is actionable and intentional. I don't make decisions based solely on analytics reports, but we overlay those reports with the contextual usage that we see from real UX/UI. There's no easier tool that I've found to help us make decisions that are supported by data and proven by users' actions.
Aline Gonçalves Rodrigues | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Suitable -Measure the quality of user interactions. On content sites, it is very useful to know how far they are reading. It is also useful to know which elements users are clicking on, without the need to tag them.

Less suitable - For less static sites that contain lots of interactions like carousels, menu and search.

September 24, 2021

My Honest Hotjar Review

foster senu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar gives accurate data on traffic to our landing page. When running Facebook ads we use Hotjar to know where our audience is clicking and how best we can improve upon their experience. Its heatmap feature for scrolling is the best addition we have seen. Hotjar has guaranteed my team's results since we have increased our retention rate
Rajat Khatri | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hotjar is well suited if you want to identify why Users are dropping off from a particular funnel point, there fore you can check the video to find if users are clicking on some other CTA, or closing website or page not opening and take corrective measures accordingly

However, when you have millions of users and want to check a small subset, it's tough to add finters in form of only users who moved from Page 1 to Page 2 etc.
Lee Preston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
It's really well priced (clients never have an issue with their pricing), easy to set up, easy to get started, and delivers great insights consistently. I think they maybe need more explainers (for my clients) around how to get the most of it
Duane Thompson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar has robust features that are useful in collecting customer feedback and way to hear the customer thoughts directly and instantly. Using Hotjar uncovers vital information that is used to improve user experience by examining what users are interested about and seeing what actually they are seeing on our site.
Carl Pieri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you have websites with lots of content on pages but are really unsure what content the users find valuable, this product will be very helpful for you. It allows you to see what content people click and hover over, which allows you to see if certain content is being leveraged/read or if it is being completely ignored by visitors.
Ramón Carmona Medina | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If there is a tool for real time behavior monitoring that we can recommend is Hotjar and as said before if you have use of case where you need to constantly improve User Experience or you need to improve the conversion rate of your particular objectives then HotJar is the tool to go. On the other hand is you just need to know how many users enter the site and don't care that much about actions inside you site then a simple web analytics is more than enough
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hotjar is great if you are trying to make minor tweaks to your website (ex. navigation order). It is not great if you want to rebuild your website from the ground up or if you don't know how to make use of the data. If you have hypotheses to test, Hotjar is a great tool to use to see whether or not your assumptions are accurate.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hotjar is a valuable tool for gaining insight into user behavior, with the most useful features being heatmaps and screen recordings. It works well as a complement to Google Analytics, and for its price, it's worth it. If your site has plenty of menus, dropdowns, or modals, it might not be the best option for you.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Most use cases are enabled through Hoatjar. We are able to easily see how overall people are interacting with the product. Also, recordings provide a great way to get a sense of what people are doing. And the filters are very helpful too.

But since we sometimes look at individual user responses, we can't do that properly because of the 500 recordings/day limit.
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you are looking to test specific pages on your website for how users interact/click with different parts of the page/navigation, then HotJar is a must-use platform! We haven't had any negative issues using HotJar thus far. The only issue we've had is testing landing pages that use an iFrame because HotJar can't access the content in an iFrame, which is understandable.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hotjar works extremely well as a lightweight and easy-to-use tool for deploying surveys and collecting user feedback. Overall this is the simplest system I have used for this and a survey can be created and deployed in a matter of minutes. They also include a decent amount of question types & overall survey styles.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We especially love the surveys within Hotjar, and we have gotten lots of good actionable feedback that has either validated some assumptions we have or has provided us with new information that has helped us improve our website. We also really like having access to the recordings of users on our site so that we can see specific actions or paths that users are taking as they navigate through.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hotjar is well suited for Product teams looking to gather additional insights on the user behavior, or run quick surveys or usabulity sessions. The data capture is not as extensive as Heap or other software, so the strengths are actually different although at surface it might appear as similar functionalities.
Score 9 out of 10
Vetted Review
Verified User
Review Source
If you're looking for software that can provide good insights on your website experience or the way users are actually navigating your site, using features or engaging with content, Hotjar is a great piece of software to have in your arsenal. Page segmentation is useful for focusing on things like landing pages to improve conversions.
Score 6 out of 10
Vetted Review
Verified User
Review Source
I would suggest, or have suggested, using Hotjar when someone wants to understand what users click on on a certain page, what their eye is drawn to, what their detailed journey is from that point forward, or when someone wants to gather basic (poll) data.

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Pricing

More Pricing Information

SaaS Editions Pricing
Pricing DetailsTerms
Basic$02k pageviews/per day
Plus$3910k pageviews per day/per month
Business$9920k pageviews per day/per month

Hotjar Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

What is Hotjar's best feature?

Reviewers rate Usability and Support Rating highest, with a score of 9.5.

Who uses Hotjar?

The most common users of Hotjar are from Small Businesses and the Marketing & Advertising industry.