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Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Recent Reviews

Hotjar is KING!

10 out of 10
June 18, 2024
Incentivized
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. …
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TrustRadius Insights

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(341)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.

Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.

Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.

Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.

Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.

Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.

Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.

Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.

  2. Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.

  3. Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.

Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.

Attribute Ratings

Reviews

(1-25 of 104)
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Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Hotjar has helped us to innovate more quickly. What used to take us a week or so to send a survey through email and get responses, we can usually do in a day or so.
  • Recordings have been great in helping us to know what are the biggest problems ad tackling those first. I can truly say with out recordings, we would have tackled the wrong problems or, honestly, would never have known.
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • ROI increased 28% in one of our sites by understanding user's behavior
  • Some key content were moved to a better place on many of our sites, providing a better experience and more revenue
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • I would say it has a huge impact on ROI, basically, it helps you in tweak your product as per audience requirements.
  • The better you know your users, better will be sales.
  • Surveys can help you plan in advance how and what feature to release.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Pretesting landing pages for performance campaigns had a huge effect on the conversion rates
  • Collecting data about beta testing some features for product teams
  • Proving to some clients with hard data, that some important elements need to be on a specific part of the page
Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We've used Hotjar to convince many clients of the efficacy of moving over to long-form landing pages for their paid search campaigns
  • We've used Hotjar as a sales tool to sell entire website redesigns
  • With insights from Hotjar, we've streamlined our own site and eliminated sections that weren't getting any traction where they were
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