Hotjar

Hotjar

Customer Verified
Top Rated
Score 8.4 out of 10
Top Rated
Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Hotjar, and make your voice heard!

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Pricing

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Basic

$0

Cloud
2k pageviews/per day

Plus

$39

Cloud
10k pageviews per day/per month

Business

$99

Cloud
20k pageviews per day/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

Intro to Hotjar... in 60 seconds
01:04
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Product Details

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Hotjar Video

Intro to Hotjar

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability and Support Rating highest, with a score of 9.6.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 102)
Companies can't remove reviews or game the system. Here's why
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Hotjar has helped us to innovate more quickly. What used to take us a week or so to send a survey through email and get responses, we can usually do in a day or so.
  • Recordings have been great in helping us to know what are the biggest problems ad tackling those first. I can truly say with out recordings, we would have tackled the wrong problems or, honestly, would never have known.
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • ROI increased 28% in one of our sites by understanding user's behavior
  • Some key content were moved to a better place on many of our sites, providing a better experience and more revenue
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • I would say it has a huge impact on ROI, basically, it helps you in tweak your product as per audience requirements.
  • The better you know your users, better will be sales.
  • Surveys can help you plan in advance how and what feature to release.
Score 9 out of 10
Vetted Review
Verified User
  • Pretesting landing pages for performance campaigns had a huge effect on the conversion rates
  • Collecting data about beta testing some features for product teams
  • Proving to some clients with hard data, that some important elements need to be on a specific part of the page
Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We've used Hotjar to convince many clients of the efficacy of moving over to long-form landing pages for their paid search campaigns
  • We've used Hotjar as a sales tool to sell entire website redesigns
  • With insights from Hotjar, we've streamlined our own site and eliminated sections that weren't getting any traction where they were
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