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Hotjar

Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Learn from top reviewers

Great tool to track platform usage.

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make cha...
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Verified user
Administrator
Hotjar1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if t...
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Verified user
Employee
Hotjar1 year of experience

Hotjar is KING!

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the use...
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Verified user
Employee
Hotjar2 years of experience

Hotjar Review

Rating: 8 out of 10
October 12, 2022
IncentivizedVetted ReviewVerified User
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use H...
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Rachel Harrison
Analyst - Other
UX & CRO Analyst
Epiphany Search
Hotjar1 year of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10
July 17, 2022
IncentivizedVetted ReviewVerified User
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This captur...
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Alice Wang
Manager - Research & Development
Lead UX Researcher
HelloFresh
Hotjar2 years of experience
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Pricing

View all pricing

Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Hotjar?

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 6)

Amazing powerful tool, couldn’t recommend this enough!!

Rating: 10 out of 10
Incentivized
April 20, 2021
HS
Halima Satheya
Digital Optimisation Lead
Pets at Home (Retail, 10,001+ employees)
Vetted Review
Verified User
Hotjar
4 years of experience
View profile
Usability
10
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.

Hotjar - game changing analytics for page views & user session recordings

Rating: 10 out of 10
Incentivized
April 08, 2021
ZE
Zach Ettelman
Director, Digital Innovation
Kin + Carta (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Hotjar
4 years of experience
View profile
Usability
10
Hotjar is extremely easy to use! Quickly install the tool by adding in a code snippet as a new tag in Google Tag Manager. After you've tested the connection, a user can go in the Hotjar user interface, select the pages that you want to have analyzed, and then quickly select heat mapping, user session recording, how many page views, a timeframe, and then you're done. Viewing reports is extremely easy and the insights are laid out in an intuitive manner.

Hotjar Helps Us Make Better Marketing Decisions

Rating: 10 out of 10
Incentivized
April 03, 2021
KS
Karla Singson
Marketing and PR Lead
PREP (PR, Events & Promotions) (Management Consulting, 11-50 employees)
Vetted Review
Verified User
Hotjar
1 year of experience
View profile
Usability
9
It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!

HotJar is a Cheap, Cheerful, and Easy Website Qualitative Analysis Tool

Rating: 9 out of 10
October 20, 2020
Verified User
Director in Marketing
Information Technology & Services Company, 51-200 employees
Vetted Review
Verified User
Hotjar
5 years of experience
Usability
9
Very easy to use, typically requires no training. Generally easy questions are available from search, and their support team is helpful with other questions.

Hotjar - You Decide

Rating: 6 out of 10
Incentivized
October 11, 2016
PE
Patrick Eng
Marketing Technologist
Direct Development, Inc. (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
View profile
Usability
7
Overall, it was quite easy to use. Setting up its functionalities did not require any technical skill and was quite user-friendly. It just did not perform as well as we thought it was going to.
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