Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.
It is currently being used almost exclusively by the CRO department.
Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.
The problem we were facing was that through web metrics we were able to see the drop offs and CTR are various funnel points but were unable to find why the drop offs were there so this tool came in handy as this presented that story
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
|Basic||$0||2k pageviews/per day|
|Plus||$39||10k pageviews per day/per month|
|Business||$99||20k pageviews per day/per month|