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Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Recent Reviews

Hotjar is KING!

10 out of 10
June 18, 2024
Incentivized
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. …
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TrustRadius Insights

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(341)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.

Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.

Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.

Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.

Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.

Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.

Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.

Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.

  2. Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.

  3. Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.

Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.

Attribute Ratings

Reviews

(1-25 of 104)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make changes to it, clarify things where needed, and improve the user experience.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if the most important parts of the website are being seen or interacted with by visitors. It's also easy to find metrics like bounce rates which aren't easily found in Google Analytics
June 18, 2024

Hotjar is KING!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the users' actions and measure them against expected actions to know how our features are used. For the surveys: We usually use the widget as well as the survey features as well.
October 12, 2022

Hotjar Review

Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use it to monitor user experiences on our website and gather feedback. We also use it to gather feedback from our members as they use our new membership portal. The intel we gather helps us to determine what is working and not working and to show results to leadership.
Alex Richards | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar at our organization to better understand user behavior on our website and we've also used it within our application too. It's great that we can see what the user see and what they are doing and where they are going so we can improve the usability/user journeys. If your looking to make your user's life easier/increase engagement then Hotjar is definitely a tool you should consider.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While trying to address difficulties in product adoption we decided to start with hotjar. This allowed the product team to get feedback on new & old features, but also us, Customer Success Managers, to review the clients' behavior on the website, see if they were taking the right steps in order to cover their needs and proactively assist them in case they were not utilizing the product in the best way possible.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Right now we use Hotjar for a handful of functions. If we need quick insights about a new feature we're building, we'll use the survey option to share our questions with our customers right from within the platform. We also use Hotjar's recordings to better understand what our users are doing and how they are interacting with our product. We've made significant discoveries from just doing that. We also use heatmaps as well, although probably not as effective as we should.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar to understand users' behavior within a hundred sites and provide them a better experience and also to identify points to improve. Also, there are some of our sites where we ask users to share their opinion so then we can develop better solutions.
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We are using Hotjar since the very initial days to track users' behavior on our website and app. With every new feature release, we get to know about users' drop points and usability metrics. It really helped us in minimizing drops by improvising designs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is used for almost all of our clients, including ourselves. The tool allows us to make recommendations for our client's website to optimize them for areas of improvement or opportunity. By collecting data so quickly, we are able to make informed decisions that allow our customer to optimize their website.
Mohamed Saied | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hotjar as it gives us a lot of insights about user behavior on specific pages of our website via its awesome heatmaps. It's a super handy tool for optimizing your content page and landing pages. I always use it along with other a/b testing tools for CRO tasks.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use Hotjar to gather survey information on our acne line for Aloette.com. We are trying to understand who has and hasn't used the products as well as offering a discount to anyone who participates in the survey and enters their email. We utilize these insights to inform our overall marketing decisions on our acne line.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We (the product design team) use Hotjar to collect a mixture of qual and quant data quickly through our site. Hotjar has a wide range of tools within its suite that we make use of on a daily basis. Hotjar allows us to collect data incredibly quickly without needing to recruit users and design a lengthy research plan.
Akhil Gupta | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hotjar is used as a product experience insights platform in Small Market business market.It enables to deliver outstanding digital experience for its custoers. After its acquisition by ContentSquare, they have enabled newer features which make it even more pleasurable to use like understanding people's behavior online, interaction with the product, and obstances which they are dealing with.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar for analyzing both landing pages we need to test for different campaigns, and also for the rest of the website for ongoing measurements. Also, we use the recordings tool to analyze individual behaviors to see if there are any particular roadblocks. And when we need to conduct a quantitative survey we also use the survey tool.
July 06, 2022

Hotjar review

Jasper van der Zwaan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Hotjar for heat-mapping new landing pages and observing current pages to identify opportunities for improvement on our webpages and campaign landing pages. We also use the feedback tool from time to time to gauge usability of our client portals and landing pages with lead forms.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We were looking for a tool to have a subjective analysis of our website like heat maps, session recordings etc. These are critical for us as product team to see how the website is being used and how can we bring about changes to increase engagement and conversions. Business problems like lower conversions, higher acquisition costs due to high bounce rate etc were burning issues which were able to pinpoint to certain problem areas using Hotjar and thus being incremental improvements.
John Silva, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
My web team used Hotjar to track user behavior on our company website (which specific page they visited) Then we leverage that online behavior to create cohorts for cross selling campaigns base on which product page was visit on the website
Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We make use of Hotjar for both ourselves and clients, for two main things. Though I mainly use the recordings section to gauge user behavior on our paid-search landing pages, we also use the heatmaps on our and clients' websites to see where we're losing people and to see which elements on the pages are most important, and which are being completely overlooked. We use the recordings with clients to show them the efficacy of long-form landing pages
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We used Hotjar to analyze the user behavior on our website and improve the user experience as much as possible. This improvement process will never end as we develop our product day by day. We used it to give more accessibility to our users to find what they need quickly. The enhancements helped us to attract more customers!
Markus Kapferer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hotjar helps us to understand users' needs. We use mainly surveys, recordings, and heatmaps. The insights we get from there are one of our basic pillars in our UX/UI optimization process. It works for us and was very easy to implement. Our partner agencies and our in-house team members use Hotjar regularly.
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