Hotjar

Hotjar

Customer Verified
Top Rated
Score 8.4 out of 10
Top Rated
Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and...
Read more

Recent Reviews

Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Hotjar, and make your voice heard!

Return to navigation

Pricing

View all pricing

Basic

$0

Cloud
2k pageviews/per day

Plus

$39

Cloud
10k pageviews per day/per month

Business

$99

Cloud
20k pageviews per day/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
Return to navigation

Product Demos

Intro to Hotjar... in 60 seconds
01:04
Return to navigation

Product Details

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Hotjar Video

Intro to Hotjar

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability and Support Rating highest, with a score of 9.6.

The most common users of Hotjar are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews

(1-25 of 102)
Companies can't remove reviews or game the system. Here's why
October 12, 2022

Hotjar Review

Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use Hotjar, however they browse rather than set anything up via the tool.

Hotjar helps to view any problems with the site, any areas that could be improved, or any issues that users are having with particular pages/fields.
Score 9 out of 10
Vetted Review
Verified User
As a full-service marketing agency, many of our clients require websites, website management as well as website reporting. Due to a lot of the privacy updates online and the changes to cookies etc, it has become difficult to provide helpful and accurate website reporting to our clients. Hotjar's ability to create and share heatmaps or screen recordings while keeping in mind privacy policies is really helpful. We are able to monitor user behavior and trends easily.
Score 7 out of 10
Vetted Review
Verified User
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.
Score 8 out of 10
Vetted Review
Verified User
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
Score 10 out of 10
Vetted Review
Verified User
We use it to monitor user experiences on our website and gather feedback. We also use it to gather feedback from our members as they use our new membership portal. The intel we gather helps us to determine what is working and not working and to show results to leadership.
Alex Richards | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Hotjar at our organization to better understand user behavior on our website and we've also used it within our application too. It's great that we can see what the user see and what they are doing and where they are going so we can improve the usability/user journeys. If your looking to make your user's life easier/increase engagement then Hotjar is definitely a tool you should consider.
Score 9 out of 10
Vetted Review
Verified User
While trying to address difficulties in product adoption we decided to start with hotjar. This allowed the product team to get feedback on new & old features, but also us, Customer Success Managers, to review the clients' behavior on the website, see if they were taking the right steps in order to cover their needs and proactively assist them in case they were not utilizing the product in the best way possible.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Right now we use Hotjar for a handful of functions. If we need quick insights about a new feature we're building, we'll use the survey option to share our questions with our customers right from within the platform. We also use Hotjar's recordings to better understand what our users are doing and how they are interacting with our product. We've made significant discoveries from just doing that. We also use heatmaps as well, although probably not as effective as we should.
Score 7 out of 10
Vetted Review
Verified User
We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Hotjar to understand users' behavior within a hundred sites and provide them a better experience and also to identify points to improve. Also, there are some of our sites where we ask users to share their opinion so then we can develop better solutions.
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We are using Hotjar since the very initial days to track users' behavior on our website and app. With every new feature release, we get to know about users' drop points and usability metrics. It really helped us in minimizing drops by improvising designs.
Score 10 out of 10
Vetted Review
Verified User
Hotjar is used for almost all of our clients, including ourselves. The tool allows us to make recommendations for our client's website to optimize them for areas of improvement or opportunity. By collecting data so quickly, we are able to make informed decisions that allow our customer to optimize their website.
Mohamed Saied | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I use Hotjar as it gives us a lot of insights about user behavior on specific pages of our website via its awesome heatmaps. It's a super handy tool for optimizing your content page and landing pages. I always use it along with other a/b testing tools for CRO tasks.
Score 10 out of 10
Vetted Review
Verified User
We currently use Hotjar to gather survey information on our acne line for Aloette.com. We are trying to understand who has and hasn't used the products as well as offering a discount to anyone who participates in the survey and enters their email. We utilize these insights to inform our overall marketing decisions on our acne line.
Score 10 out of 10
Vetted Review
Verified User
We (the product design team) use Hotjar to collect a mixture of qual and quant data quickly through our site. Hotjar has a wide range of tools within its suite that we make use of on a daily basis. Hotjar allows us to collect data incredibly quickly without needing to recruit users and design a lengthy research plan.
Akhil Gupta | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Hotjar is used as a product experience insights platform in Small Market business market.It enables to deliver outstanding digital experience for its custoers. After its acquisition by ContentSquare, they have enabled newer features which make it even more pleasurable to use like understanding people's behavior online, interaction with the product, and obstances which they are dealing with.
Score 9 out of 10
Vetted Review
Verified User
We use Hotjar for analyzing both landing pages we need to test for different campaigns, and also for the rest of the website for ongoing measurements. Also, we use the recordings tool to analyze individual behaviors to see if there are any particular roadblocks. And when we need to conduct a quantitative survey we also use the survey tool.
July 06, 2022

Hotjar review

Jasper van der Zwaan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Hotjar for heat-mapping new landing pages and observing current pages to identify opportunities for improvement on our webpages and campaign landing pages. We also use the feedback tool from time to time to gauge usability of our client portals and landing pages with lead forms.
Score 10 out of 10
Vetted Review
Verified User
We were looking for a tool to have a subjective analysis of our website like heat maps, session recordings etc. These are critical for us as product team to see how the website is being used and how can we bring about changes to increase engagement and conversions. Business problems like lower conversions, higher acquisition costs due to high bounce rate etc were burning issues which were able to pinpoint to certain problem areas using Hotjar and thus being incremental improvements.
John Silva, MBA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
My web team used Hotjar to track user behavior on our company website (which specific page they visited) Then we leverage that online behavior to create cohorts for cross selling campaigns base on which product page was visit on the website
Kèlene Poyurs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We make use of Hotjar for both ourselves and clients, for two main things. Though I mainly use the recordings section to gauge user behavior on our paid-search landing pages, we also use the heatmaps on our and clients' websites to see where we're losing people and to see which elements on the pages are most important, and which are being completely overlooked. We use the recordings with clients to show them the efficacy of long-form landing pages
Score 9 out of 10
Vetted Review
Verified User
We used Hotjar to analyze the user behavior on our website and improve the user experience as much as possible. This improvement process will never end as we develop our product day by day. We used it to give more accessibility to our users to find what they need quickly. The enhancements helped us to attract more customers!
Markus Kapferer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Hotjar helps us to understand users' needs. We use mainly surveys, recordings, and heatmaps. The insights we get from there are one of our basic pillars in our UX/UI optimization process. It works for us and was very easy to implement. Our partner agencies and our in-house team members use Hotjar regularly.
Score 9 out of 10
Vetted Review
Verified User
I specifically use the heat maps and other data to help me understand how my users are interacting with my website and it helps me understand where I can make changes, for example on my sales page or on one of my blogs. Once I understand how they use it then I make the change and record it again.
April 12, 2022

Review on Hotjar

Pemba Tshiring Sherpa | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We are using Hotjar to record user behavior and make changes to our website design accordingly. It is used by the SEO team only to analyze the interactions. It's really helpful to reduce our bounce rate and CTR on pages as we can see how far a user scrolls on a page and what button people click on.
Return to navigation