Hotjar

Hotjar

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and...
Read more

Recent Reviews

Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Hotjar, and make your voice heard!

Return to navigation

Pricing

View all pricing

Basic

$0

Cloud
2k pageviews/per day

Plus

$39

Cloud
10k pageviews per day/per month

Business

$99

Cloud
20k pageviews per day/per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
Return to navigation

Product Demos

Intro to Hotjar... in 60 seconds
01:04
Return to navigation

Product Details

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.

The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability and Support Rating highest, with a score of 9.6.

The most common users of Hotjar are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

 (314)

Ratings

Reviews

(1-25 of 104)
Companies can't remove reviews or game the system. Here's why
October 12, 2022

Hotjar Review

Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
  • It is an easy product to be able to use in terms of navigation/UI.
  • The support team always seems to be on hand to provide any assistance and support.
  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
Score 7 out of 10
Vetted Review
Verified User
  • Remove assumptions by providing in the moment, contextual insights.
  • Tracks user sentiment over time.
  • Ability to quickly and easily launch an intercept survey.
  • Link up hotjar recordings to a particular a/b experiment or event trigger for specific feedback.
  • Difficult to troubleshoot Hotjar issues since there is no line to call.
  • Limited plan tiers restrict the number of recordings available.
  • Multiple workspaces can be created for one website which can be redundant.
Alex Richards | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Heatmaps - see where your users mouse is pointing
  • Capturing feedback from the users
  • Being able to see what the user see's
  • Easy to implement
  • Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used.
  • Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were.
  • Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket
Score 9 out of 10
Vetted Review
Verified User
  • Heatmaps with clients activites and actions taken on the platform
  • Full playbacks of users activity in the platform
  • I cannot think of something in specific related to the product. The implementation though took more than initially expected
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Heatmaps provide a really nice overview so you know where to dig deeper into your product.
  • Recording user sessions have been the most useful feature for us.
  • Surveys are a nice and easy way to gain insights from customers.
  • Although surveys are great for quick insights, they look and feel very much like a 3rd party application which I don't like. I wish there was a way to give it a similar look and feel as the rest of our platform to make it "blend" in a bit more.
  • This may just be us, but it's hard to do recordings from our homepage because our users go there to log in. The recordings pick up every interaction, including our own customers which is not helpful in that context. I'm sure there is a way to segment that but we've not been able to do it.
Score 7 out of 10
Vetted Review
Verified User
  • Heatmaps give us a visual representation of the user journey
  • Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
  • The live user feedback tool is a very cool option
  • The admin interface is clean and sleek
  • Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
  • An option to view the Get Started Guide again would be great
  • A mobile version of the dashboard would assist in viewing stats on the go
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Creating heat maps
  • Creating click maps
  • Allowing users to share their opinions
  • Sometimes the recordings get stuck and we can't see the full journey of an user
  • The user feed back feature does not really has a good look'n feel
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • It really creates very good heatmap of user's clicks.
  • Very detailed analytics available for all CTAs available on your website/app.
  • It even records session of user's interactions.
  • Analyzing huge data accumulated by Hotjar can be improvised by better representation.
  • Learning documents needs to be improvised (help documents in video format are always better).
  • For taking surveys, their competitors have better features.
Mohamed Saied | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Generating heatmaps to track users' behavior on your online platform.
  • The ability to share screen recordings.
  • Improve the UI and UX of our platform.
  • Glitchy screenshots that occurs frequently.
  • The inability to view the user's screen recording instantly. You need to wait for a 30-day window.
Score 9 out of 10
Vetted Review
Verified User
  • Very easy heat maps setup
  • Great for running quantitative surveys
  • Combined with individual recording of website visits
  • Pricing model is a bit of a hassle
  • Would like to see more integrations to have a really complex look at the data
  • There used to be more free features as for some small projects you did not need the paid plan in the past...
Return to navigation