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Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Recent Reviews

TrustRadius Insights

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(340)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.

Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.

Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.

Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.

Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.

Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.

Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.

Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:

  1. Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.

  2. Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.

  3. Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.

Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.

Attribute Ratings

Reviews

(1-25 of 101)
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October 12, 2022

Hotjar Review

Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • There's a lot of filtering capabilities within session recordings, which allows you to be able to find videos/users who meet your needs.
  • It is an easy product to be able to use in terms of navigation/UI.
  • The support team always seems to be on hand to provide any assistance and support.
  • There should be capabilities to do numerous session recordings on different areas of the site at once.
  • Other tools I have used in the past (Decibel Insight) had the ability to automatically set up heatmaps on all of the pages - which would be good if it could be done on Hotjar.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Remove assumptions by providing in the moment, contextual insights.
  • Tracks user sentiment over time.
  • Ability to quickly and easily launch an intercept survey.
  • Link up hotjar recordings to a particular a/b experiment or event trigger for specific feedback.
  • Difficult to troubleshoot Hotjar issues since there is no line to call.
  • Limited plan tiers restrict the number of recordings available.
  • Multiple workspaces can be created for one website which can be redundant.
Alex Richards | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Heatmaps - see where your users mouse is pointing
  • Capturing feedback from the users
  • Being able to see what the user see's
  • Easy to implement
  • Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used.
  • Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were.
  • Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Heatmaps with clients activites and actions taken on the platform
  • Full playbacks of users activity in the platform
  • I cannot think of something in specific related to the product. The implementation though took more than initially expected
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Heatmaps provide a really nice overview so you know where to dig deeper into your product.
  • Recording user sessions have been the most useful feature for us.
  • Surveys are a nice and easy way to gain insights from customers.
  • Although surveys are great for quick insights, they look and feel very much like a 3rd party application which I don't like. I wish there was a way to give it a similar look and feel as the rest of our platform to make it "blend" in a bit more.
  • This may just be us, but it's hard to do recordings from our homepage because our users go there to log in. The recordings pick up every interaction, including our own customers which is not helpful in that context. I'm sure there is a way to segment that but we've not been able to do it.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Heatmaps give us a visual representation of the user journey
  • Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
  • The live user feedback tool is a very cool option
  • The admin interface is clean and sleek
  • Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
  • An option to view the Get Started Guide again would be great
  • A mobile version of the dashboard would assist in viewing stats on the go
Leandro Chaves | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Creating heat maps
  • Creating click maps
  • Allowing users to share their opinions
  • Sometimes the recordings get stuck and we can't see the full journey of an user
  • The user feed back feature does not really has a good look'n feel
Namandeep Bhatia | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • It really creates very good heatmap of user's clicks.
  • Very detailed analytics available for all CTAs available on your website/app.
  • It even records session of user's interactions.
  • Analyzing huge data accumulated by Hotjar can be improvised by better representation.
  • Learning documents needs to be improvised (help documents in video format are always better).
  • For taking surveys, their competitors have better features.
Mohamed Saied | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Generating heatmaps to track users' behavior on your online platform.
  • The ability to share screen recordings.
  • Improve the UI and UX of our platform.
  • Glitchy screenshots that occurs frequently.
  • The inability to view the user's screen recording instantly. You need to wait for a 30-day window.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy heat maps setup
  • Great for running quantitative surveys
  • Combined with individual recording of website visits
  • Pricing model is a bit of a hassle
  • Would like to see more integrations to have a really complex look at the data
  • There used to be more free features as for some small projects you did not need the paid plan in the past...
Willy Bilaro | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • User interaction with the website, specially those with multi-step forms.
  • Collecting realtime feedback while a user is using your website.
  • Filtering through thousands of interactions is now easier and faster, you can save those filters for repeated use.
  • Form Tracking: still needs improvement to support angular forms.
  • Funnel support on single page application.
  • 360 degree reports: Maybe an integrated report of heat-map, funnel and form tracking.
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