Name: HRmarketer
Author: Fisher Vista

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Flowchart

Development

Higher Education

Education

Association Management

Business Intelligence (BI)

Collaboration

Data Extraction

Embedded Business Intelligence (BI)

File Sync

Risk Management

Streaming Analytics

Visual Collaboration

Enterprise

Accounting

Budgeting and Forecasting

Crypto Accounting

Loan Origination

Payment Gateway

Payment Orchestration

Finance and Accounting

Applicant Tracking

Background Check

Contractor Management

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Compliance

HR Management

Payroll

Recruitment Agency

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Authorization

C/C++ Integrated Development Environments

Cloud Storage

Container Management

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Incident Response

Integration Platform as a Service (iPaaS)

Managed Private Cloud

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Tower Servers

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Conversion Rate Optimization

Email Marketing

Event Registration

Heatmap and Session Recording

Landing Page

Marketing Automation

Personalization Engines

Public Relations (PR)

Retail Media Advertising

SMS Marketing

Sales and Marketing Automation

Social Media Management

Survey & Forms Building

Video

Video Editing

Web Analytics

Marketing

Project Management

Prototyping

Professional Services

Customer Relationship Management (CRM)

Sales Pipeline

Sales

Antivirus

Security

Automotive

Forestry

Vertical-Specific

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Skillsoft

HRmarketer is a marketing software platform designed to assist companies in making informed marketing decisions and improving their visibility and reputation in the marketplace. According to the vendor, HRmarketer offers a range of strategic information, intelligence, and tools for planning and executing marketing activities. The platform is suitable for businesses of various sizes, from startups to enterprises, and is utilized by professionals in industries such as Human Resources (HR), Talent Acquisition, Recruitment, Marketing, and Public Relations.

## Key Features

**Marketing Planning**: According to the vendor, HRmarketer provides marketing resources and tools for planning and executing key marketing activities, including conference marketing, speaking opportunities, analyst relations, media relations, award applications, and news release distribution.

**Collaboration and Advocacy**: HRmarketer offers a collaboration and advocacy feature that allows users to leverage their team members and network to promote their brand, company, and content on their social media accounts. The vendor claims that this feature can amplify reach, increase clicks, and enhance engagement and credibility.

**Business Intelligence**: The vendor states that HRmarketer provides unique business intelligence capabilities that give users a marketing advantage against their competitors. Users can compare their media and analyst coverage with competitors, assess their share of voice on key topics, and gain insights into the events attended by competitors.

**Social Marketing**: HRmarketer offers social marketing tools to help users effectively reach their target audience. According to the vendor, users can quickly share content to their social media channels, evaluate the results of their social marketing efforts through detailed reporting, and receive guidance on appropriate hashtags and mentions to maximize reach and engagement.

**Searchable Listings**: The platform provides searchable listings of conferences, analysts, media outlets, influencers, and awards, making it easier for users to target relevant opportunities for their organization.

**Event Planning**: Users can plan their event marketing, including attending, exhibiting, and speaking at conferences. According to the vendor, HRmarketer provides information on conference attendees, engagement, and speakers, helping users identify key influencers and networking opportunities.

**Media and Influencer Lists**: HRmarketer allows users to create media and influencer lists for more targeted outreach. Users can access analysts and their briefing policies, ensuring effective communication and relationship-building.

**News Release Distribution**: The platform enables users to distribute their news releases to reach a wider audience and increase their visibility in the market, according to the vendor.

**Content Sharing**: HRmarketer facilitates easy sharing of content and marketing information within the organization, promoting collaboration and effective communication among team members.

**Performance Tracking**: Users can track the most shared and clicked content and identify the most engaged team members, allowing them to measure the effectiveness of their marketing efforts and optimize their strategies, according to the vendor.

Team

Metigy

PunchTab was a tool that embeds a sharing button on a webpage or blog and encourages people to engage and share content via social channels (Facebook, Twitter and Google+) by offering rewards and prizes. It was acquired by Walmart Labs and integrated into the Sam's Club ecommerce experience. It is no longer available.

PunchTab (Discontinued)

HRmarketer

Social media marketing tools help companies engage their customers and reach new audiences through social media. Most social media marketing tools do one or more of the following:

1. Social media advertising tools 
2. Social media advocacy tools 
3. Social media promotion tools
4. Social media curation tools

Social Media Marketing

Fisher Vista

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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HRmarketer

Overview

What is HRmarketer?