HRmarketer

HRmarketer is a marketing software platform designed to assist companies in making informed marketing decisions and improving their visibility and reputation in the marketplace. According to the vendor, HRmarketer offers a range of strategic information, intelligence, and tools for planning and executing marketing activities. The platform is suitable for businesses of various sizes, from startups to enterprises, and is utilized by professionals in industries such as Human Resources (HR), Talent Acquisition, Recruitment, Marketing, and Public Relations.

Key Features

Marketing Planning: According to the vendor, HRmarketer provides marketing resources and tools for planning and executing key marketing activities, including conference marketing, speaking opportunities, analyst relations, media relations, award applications, and news release distribution.

Collaboration and Advocacy: HRmarketer offers a collaboration and advocacy feature that allows users to leverage their team members and network to promote their brand, company, and content on their social media accounts. The vendor claims that this feature can amplify reach, increase clicks, and enhance engagement and credibility.

Business Intelligence: The vendor states that HRmarketer provides unique business intelligence capabilities that give users a marketing advantage against their competitors. Users can compare their media and analyst coverage with competitors, assess their share of voice on key topics, and gain insights into the events attended by competitors.

Social Marketing: HRmarketer offers social marketing tools to help users effectively reach their target audience. According to the vendor, users can quickly share content to their social media channels, evaluate the results of their social marketing efforts through detailed reporting, and receive guidance on appropriate hashtags and mentions to maximize reach and engagement.

Searchable Listings: The platform provides searchable listings of conferences, analysts, media outlets, influencers, and awards, making it easier for users to target relevant opportunities for their organization.

Event Planning: Users can plan their event marketing, including attending, exhibiting, and speaking at conferences. According to the vendor, HRmarketer provides information on conference attendees, engagement, and speakers, helping users identify key influencers and networking opportunities.

Media and Influencer Lists: HRmarketer allows users to create media and influencer lists for more targeted outreach. Users can access analysts and their briefing policies, ensuring effective communication and relationship-building.

News Release Distribution: The platform enables users to distribute their news releases to reach a wider audience and increase their visibility in the market, according to the vendor.

Content Sharing: HRmarketer facilitates easy sharing of content and marketing information within the organization, promoting collaboration and effective communication among team members.

Performance Tracking: Users can track the most shared and clicked content and identify the most engaged team members, allowing them to measure the effectiveness of their marketing efforts and optimize their strategies, according to the vendor.