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HubSpot CMS Hub

HubSpot CMS Hub


What is HubSpot CMS Hub?

HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.

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Popular Features

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  • Role-based user permissions (9)
  • Admin section (9)
  • Code quality / cleanliness (9)
  • Page templates (9)

Reviewer Pros & Cons

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What is HubSpot CMS Hub?

HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.

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Product Demos

[CLIP] HubSpot CMS Hub Demo

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This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.7

Web Content Creation

Features that support the creation of website content.

Avg 7.6

Web Content Management

Features for managing website content

Avg 7.3
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Product Details

What is HubSpot CMS Hub?

HubSpot CMS Hub Video

Learn more about What is HubSpot CMS is: The HubSpot content management system (CMS) consists of a number of tools that all work together to give you control of all your web assets. In this lesson, you'll learn about the marketer's role u...
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HubSpot CMS Hub Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.

Reviewers rate Role-based user permissions and API and SEO support highest, with a score of 9.9.

The most common users of HubSpot CMS Hub are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-11 of 11)
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Divesh Sood | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use HubSpot CMS as webinar and AD landing pages. The idea is to generate leads directly and let HubSpot collect data points directly versus the usual approach where marketers add HubSpot script to the main website. The pages are easy to make it you're able to get the right theme but they're not too customisable. I recommend these pages as a stop gap till you get your website up to speed.
  • Lowcode website builder
  • Themes
  • Integrations
  • The new builder experience is subpar
  • More customisations
  • Better SEO
HubSpot CMS is great to quickly get web pages up and running. It tracks data points well and does what it advertises. I recommend you to use it when in smaller teams where there's not enough web development bandwidth or at larger orgs where it takes a while to get a page out.
Score 9 out of 10
Vetted Review
Verified User
I use HubSpot to manage around 5000 contacts for my territory. Contact information, tracking communication (emails, calls, meetings, unique notes for the contact or company) and associated deals. This is extremely helpful for refreshing one’s memory when reaching out again for future follow up and/or for other employees to view and pick up where the last staff left off. The automation feature for repetitive email templates and sequences of tasks is extremely helpful and efficient in doing my job. Work flows can also serve to be efficient and helpful in updating information or assigning a task. Pulling specified lists of contacts for reaching out or mailings is an ease. This software is very user friendly and easy to learn.
  • Sequences
  • Templates
  • Workflows
  • Storing information
  • Ability to add some property fields specific to individual companies that use the software.
  • Being able to mass email items in task list for multiple tasks that are the same but on different contacts.
Contact storage
Colin Tiller | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I am the account executive here using HubSpot every day. It runs our pipeline and is where we implement all of our notes/data. Extremely helpful tool that consolidates information and helps us run our sales team. Sales can get really messy with information in many different places, but HubSpot is essential in our consolidation and metrics we keep for employees.
  • Organization
  • Data
  • Outbound emails/Sequencing
  • Tools are sometimes limiting for data reports
  • data reports
  • Sequencing has gotten worse over my 2 years. Templates are super strange.
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team.

HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively.
Score 9 out of 10
Vetted Review
Verified User
HubSpot CMS Hub is used in the marketing department of our company and is the favorite software for content writers. It has empowered them thoroughly as they can distribute content to the target audience. It has all the tools to make a website successful. Its SEO feature helps in selecting the keywords most searched and makes content even more effective.
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
  • We had high hopes with its email integration but it doesn’t work as we expected it to be.
  • Its mobile templates need more modifications and advancement.
It is a super-effective tool for our marketing and content writing team. It is recommended to all the entrepreneurs out there to enhance their website traffic. The content can be easily managed via HubSpot CMS Hub and the marketing tools can be proved helpful in the dissemination of the content along with its SEO feature. However, it is less appropriate in the scenario for creating content for mobile as it has limited templates.
Score 6 out of 10
Vetted Review
Verified User
We use HubSpot CMS Hub to manage marketing and general traffic factors for some of our sites. Specially e-com stores - for when we want to make sure we're following conversions and to keep track of our these website visitors. We consider that HubSpot CMS Hub has a very one-of-a-kind and solid analytics base.
  • Analytics.
  • Traffic tracking.
  • Lead magnet.
  • It can get a bit expensive.
  • It should be more intuitive.
  • UX should be improved.
HubSpot CMS Hub can be quite helpful when I need to make sure I have a smooth, clean and fast marketing process for some of our ecom stores.

That being said I feel secure and comfortable using their analytics tools as they provide a very complete, unique, and easy way to manage our sites marketing.

Score 8 out of 10
Vetted Review
Verified User
This software tool was used by a small subset or team of content managers and creators at my current organization to plan, organize and execute content dissemination via website, various social media channels and other avenues for mass consumption by our respective target audiences.
  • Training and provision of documents to enhance and grow success with their platform.
  • Content scheduling!
  • Content management and the easy way you can manipulate pre-built schedules and shift content around, etc.
  • Some insularity in functionality of platform as a whole.
This platform or software is probably best suited if you are part of a small, focused team of content managers and creators, as this allows for ease-of-use content and easy workflow between said team (and sometimes respectively) and because this is what our team did and saw success with!
Karl Spencer, M.Sc. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I used HubSpot CMS Hub in my previous two jobs, and it was a great tool for what it did. However, the price was really quite steep, and the limitations often made it frustrating given the price point. The only reason I even stuck with it is that the sales folks were always willing to cut a deal based on our needs and limitations give the small to medium-sized companies I was working with. The customer support is quite good, and they are quick to respond when you do have questions. You just have to be willing to play within the limitations of the software.
  • Good for setting up an automated marketing/sales funnel
  • Integrated campaigns with ad vendors and CRM to process leads
  • Very good tool for setting up recurring and automated emails
  • Workflow tend to be very linear and don't have the best of triggers
  • Pricing setup can climb quickly without adding that much function
If you're looking for an easy-to-learn platform with loads of support, HubSpot CMS Hub can't be [beaten]. But if you're looking to dig under the hood and get into complex workflows and funnels, it can be frustrating.
Gwendolyn Kestrel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The CMS aspect of HubSpot is used by the marketing department for publishing web pages, publishing to social media, and sending emails. In conjunction with the HubSpot CRM software, it was a good solution for the company at a particular time. It's easy to use. What isn't intuitive has a good help center and training resources.
  • Scheduling webpage and social media post publication.
  • Reasonably good analytics options. Very strong Dashboards.
  • Unlike some other systems, you can fully optimize for SEO with alt text, schema, and metadata. You do need to have [a] good working knowledge of SEO principles to do so, but you can access all the fields you'll need.
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
A true beginner can easily set up a landing page to drive social media or other traffic to.

As a full website manager, it's great if you're looking for a simple, out-of-the-box solution and don't mind paying for the convenience. HubSpot Academy is free and offers a number of certifications (though some are only available for Enterprise-level customers).
Brianna Dinoff | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our customer success and sales organizations are using HubSpot CMS Hub as the record of truth for all of our customers and leads. We logged all communication (email and phone) in the system. As we got more comfortable with the software, we even emailed directly from the system. We also linked our information over to Mailchimp for all of our email campaigns.
  • Tracking email opens
  • Organizing data
  • Keeping up with lead opportunities
  • Having to BCC the HS email address to track opens if you don’t email from in app is a bit annoying.
Has been super helpful for our CS & Sales teams to have visibility across departments.
Elyse Meyer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
We use the HubSpot CMS hub for hosting our website, blog, and landing pages. We also use it to support other clients leveraging the CMS to host their website, landing pages, and blogs, including the use of HubSpot CMS Hub for more advanced database [types] of projects. We would highly recommend HubSpot CMS Hub
  • Easy to Use
  • Drag and Drop Functionality
  • Limit Need from IT
  • Some functionality needed with developers
  • Some out of the box functionality is a bit basic
  • Users do need some level of HubSpot certifications to use
It's well suited for small and mid-sized companies looking for a website to grow and scale with them. It's also great for organizations without a dedicated web team and they are looking for marketing to be able to support a majority of web initiatives without involving development. We highly recommend HubSpot CMS Hub.
Tiffani Brown | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I decided to implement Hubspot CMS Hub for my staffing company because it offered everything we needed to help grow our customer base and maintain our customer base. I have integrated the program into my customer service and recruiting department. It is a great tool to keep everything organized and efficient.
  • It is a great tool to ensure customer service representatives are providing great customer service.
  • Helps our organization handle complaints in a timely manner.
  • Great platform to integrate other software to keep everything in one program.
  • Hubspot is always improving and implementing new features. I absolutely love the program for my company.
  • Better price options!
HubSpot CMS Hub is great because it has the capability to keep up with the growth of my company. We started out as a startup company utilizing the platform and growing into a major staffing agency in our area. I am pleased with the program.
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