HubSpot CRM
Top Rated
HubSpot CRM
Starting at $0 Per Month [Unlimited Users]
View PricingOverview
What is HubSpot CRM?
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy...
Read moreRecent Reviews
How HubSpot CRM Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
View all 31 features- Customer data management / contact management (887)8.989%
- Interaction tracking (856)8.686%
- Integration with email client (e.g., Outlook or Gmail) (886)8.585%
- Workflow management (863)8.484%
Reviewer Pros & Cons
View all pros & consVideo Reviews
3 videos
User Review: Managers Easily Track Customers Through Phases of Contact with HubSpot CRM
01:45
HubSpot CRM Keeps Efficiency On Track with It's Ability to Keep Tasks Organized: User Review
02:47
User Review: HubSpot CRM Aids in Business Tasking & Management
02:26
Pricing
View all pricingFree Forever
$0
Cloud
Per Month [Unlimited Users]
CRM Bundle
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.hubspot.com/crm
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Product Demos
Have you heard of HubSpot?
02:29
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot CRM?
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike.
HubSpot CRM Features
Sales Force Automation Features
- Supported: Customer data management / contact management
- Supported: Workflow management
- Supported: Opportunity management
- Supported: Integration with email client (e.g., Outlook or Gmail)
- Supported: Quote & order management
- Supported: Interaction tracking
Customer Service & Support Features
- Supported: Case management
- Supported: Call center management
- Supported: Help desk management
Marketing Automation Features
- Supported: Lead management
- Supported: Email marketing
CRM Project Management Features
- Supported: Task management
- Supported: Billing and invoicing management
- Supported: Reporting
CRM Reporting & Analytics Features
- Supported: Forecasting
- Supported: Pipeline visualization
- Supported: Customizable reports
Customization Features
- Supported: Custom fields
- Supported: Custom objects
- Supported: API for custom integration
Security Features
- Supported: Role-based user permissions
- Supported: Single sign-on capability
Social CRM Features
- Supported: Social data
- Supported: Social engagement
Integrations with 3rd-party Software Features
- Supported: Marketing automation
- Supported: Compensation management
Platform Features
- Supported: Mobile access
HubSpot CRM Screenshots
HubSpot CRM Video
Have you heard of HubSpot?
HubSpot CRM Competitors
- Sugar Sell (SugarCRM)
- Zoho
- Zendesk
HubSpot CRM Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Mobile Web |
Supported Languages | English, French, Spanish, Portuguese, Japanese, German, Italian, Dutch |
Frequently Asked Questions
Sugar Sell (SugarCRM) are common alternatives for HubSpot CRM.
Reviewers rate Customer data management / contact management highest, with a score of 8.9.
The most common users of HubSpot CRM are from Small Businesses (1-50 employees).
Comparisons
View all alternativesCompare with
Reviews and Ratings
(2860)
Attribute Ratings
Reviews
(1-4 of 4)- Popular Filters
Companies can't remove reviews or game the system. Here's why
January 24, 2022
An Adrenaline Shot For Productivity
Reaching out to potential clients, creating tasks, managing sequences, and generating appointments.
- tasks
- sequences
- meetings
- appointments
- follow-ups
- none
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
100%
10.0
- I don't use this feature.
Monitor trends and have access to dashboards.
I cannot recall the CRM I used when I was in banking over a decade ago but from what I remember I loved it!
1000
1000
- tasks
- dashboards
- sequences
- n/a
- n/a
No
- Product Usability
Pretty happy with how everything is currently.
- Don't know
- n/a
No we did not.
No
HS team is always responsive and they get back to me immediately when there is a problem.
- dashboard
- tasks
- sequences
- sequences were difficult at first
Yes, but I don't use it
July 22, 2016
Hubspot Is the Goto Marketing Management Tool
Hubspot is being used by the organization for marketing communications and managing/hosting the company blog. It ties directly and seamlessly into the SFDC database and updates automatically. When used for email campaigns, we can pull lists quickly and accurately. Making landing pages to go along with various campaigns that contain forms and CTAs is extremely easy and doesn't require special programming or coding and track the metrics.
- Tracking metrics for emails
- Tracking affectiveness of CTAs
- Ease of building email and landing page templates
- Creating global modules for email templates is tricky but there is a workaround
- Creating workflows can be tricky
90%
9.0
N/A
N/A
100%
10.0
95%
9.5
95%
9.5
100%
10.0
100%
10.0
100%
10.0
100%
10.0
80%
8.0
- It increased efficiency in creating marketing communication pieces
- Allowed us to track metrics in one place for campaigns
Hubspot was much easier to integrate into the system and use. Building and managing assets in Hubspot is much more intuitive than in Eloqua.
3
Sales & Marketing
2
Analytical, organizational and problem solving skills, slight coding,
- Tradeshow and event communications
- Blog management
- Produce release accouncements
- We created a better blogging experience
- We created a better way to manage tradeshow and event correspondence
- Website management
- Sales contact management
Yes
My organization was currently using Eloqua when we switched to Hubspot.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Analyst Reports
Pricing for Hubspot was going to be about the same as what we were paying for Eloqua but we were going to have much more functionality and reporting features.
Hubspot was also going to be easier to use.
We wouldn't.
- Implemented in-house
No
Implementation was not broken up into official phases but we had to pull data and map our strategy when moving from the Eloqua system into Hubspot.
We did the step by step recommended phases that Hubspot provided and handled it ourselves.
- Salesforce.com is setup weird for our organization and caused a few hiccups
- Knowledge gaps between using Eloqua and Hubspot
- Making a seamless transition in email communications from Eloqua pushing stuff out to Hubspot pushing stuff out.
No
The company paid for basic support.
Yes
It wasn't a bug but an error in the integration and the database and it was quickly resolved.
We had a problem with the database sync between Hubspot, Salesforce and our advertising agency trying to get a piece of javascript code to work on a landing page.
We all worked throughout the weekend and a snow storm to try resolve this issue. I have no javascript knowledge so I wasn't much help but we all worked together to figure it out.
- Creating and managing contact lists (smart and static)
- Creating landing pages with modules
- Creating email communications with modules and templates.
- Creating workflows was challenging.
- I had html and css code that didn't agree within some modules and make the final piece look odd
Yes, but I don't use it
It doesn't have all the functionalities of the desktop version so I didn't use it.
May 10, 2016
HubSpot CRM is a great tool
Our marketing team uses HubSpot's marketing software, so it was a natural step for us to start using the HubSpot CRM. Our sales team uses Salesforce and integrates with HubSpot Intelligence. The marketing team chooses to use HubSpot CRM rather than SFDC because it is less cumbersome, easily accessible from our HubSpot portal, and there is no learning curve.
- Easy to use and navigate
- Matches marketing platform aesthetic
- Integrates with HubSpot marketing platform
- Freemium pricing
- Limited customization (if that is something you value)
- Not as robust as some CRM tools
75.71428571428571%
7.6
N/A
N/A
90%
9.0
80%
8.0
83.33333333333334%
8.3
33.333333333333336%
3.3
90%
9.0
100%
10.0
100%
10.0
100%
10.0
- We don't use the CRM for our full sales team, so I can't speak to the ROI of the tool. I believe it has saved our marketers a lot of time and headache from avoiding a clunky CRM tool!
Our sales team uses Salesforce and integrates with HubSpot Marketing platform. The marketing team uses the HubSpot CRM rather than Salesforce to access lead and pipeline data. Both work in tandem very well.
- Implemented in-house
No
Change management was minimal
- None
No
March 18, 2016
HubSpot Partner who loves HubSpot CRM!
HubSpot CRM is used primarily for business development, so I and our director of business development probably are the most active users. Other users include everyone on our client services team, since they use it to manage client relationships.
The problems it addresses are primarily process-focused. It helps keep people current on prospect communications, aids in transparency around all current deals, allows people to see how prospect relationships are developing, and makes it easier for everyone to connect the dots regarding the various players involved at any one prospect.
It also allows easy access to email templates and other resources we regularly use in business development, making sales efforts more frictionless.
The problems it addresses are primarily process-focused. It helps keep people current on prospect communications, aids in transparency around all current deals, allows people to see how prospect relationships are developing, and makes it easier for everyone to connect the dots regarding the various players involved at any one prospect.
It also allows easy access to email templates and other resources we regularly use in business development, making sales efforts more frictionless.
- It populates profiles with data pulled from syndicates sources, so we can see company size and industry without having to jump out of the tool.
- The sidekick tool notifies me when a lead visits, or when they open an email I sent.
- It allows us to set our own prospect stages, which are changing as we learn more about inbound buyer journeys, and it couldn't be easier to make the changes when we decide it's time.
- It integrates seamlessly with HubSpot marketing platform, so my users can move back and forth without interrupting their workflow.
- The only thing that I would add is a reporting function that addresses all the reporting a responsible sales manager would want and need.
67.77777777777777%
6.8
N/A
N/A
100%
10.0
60%
6.0
35%
3.5
100%
10.0
80%
8.0
90%
9.0
100%
10.0
100%
10.0
- HubSpot CRM came on the same time as our director of business development, and our results have been incredible, but I couldn't tell you how much is the technology vs the person. She's able to move fast, convert more leads than we did previously, and we have far fewer dropped balls than we had previously.
- Communication and coordination between team members has improved exponentially, and continues to improve as CRM capabilities become default habits due to the ease of use and the quick ROE (return on effort)
Didn't do any side-by-side comparison. HubSpot CRM came with the HubSpot marketing product, and worked perfectly together right out of the box. And we got Sidekick in addition,making it easy to be happy with what we have in place. Most companies our size (14 FTE) don't have half what we have, so we feel like we're in a really great place.
8
All business functions within Weidert Group have access to HubSpot CRM, and they are encouraged to use it whenever they need background on a prospect or client, or when they have new interactions. Functions using the CRM include client services, content management/creation, project management, business operations, production, and human resources. Everyone on staff has been trained, and all are free to go into it whenever appropriate.
2
Our director of business development and marketing manager support HubSpot CRM. They aren't technology people, they're simply active users who understand the functionality in the context of our business model and their individual responsibilities. We're in the process of expanding our inbound sales engagement capabilities offered to clients, and the CRM will be foundational to our services offerings.
- Tracking activity from and with active prospects is the most important and most frequent use of the CRM
- Increasing staff productivity by using templates
- Improving intelligence regarding prospect companies through Sidekick
- Managing opportunities, tracking stage progress, feeding opportunities into monthly revenue forecasting
- Beginning to use it for recruiting, doing inbound campaigns for candidates and tracking them in CRM
- Probably use it to manage events, and to track partner relationships, which are growing in importance.
Yes
We had started using Campfire, but that's not really a CRM, so when HubSpot gave us the chance to be part of their beta we jumped at it, and we've been using it ever since. We've gotten so much additional functionality relative to managing leads that I can't even imagine doing without it now. It's fun to us to recommend to clients who have either struggled with fully implementing and utilizing either SalesForce or MS Dynamics, or who have never had any CRM in place.
- Price
- Product Usability
- Prior Experience with the Product
- Vendor Reputation
- Existing Relationship with the Vendor
The usability was critical. I love that it's integrated perfectly with HubSpot marketing automation, but even if it wasn't I would still be a fan because it's so bloody easy to use.
Wouldn't change a thing. We dove in, the water was fine, and we've formulated protocols post-decision. That approach wouldn't work for everyone, but it worked fine for us.
- Implemented in-house
No
Change management was a minor issue with the implementation
You need to quickly examine the creative of a service level agreement (SLA) between sales and marketing so actions taken with leads are deliberate and thoughtful, and optimized for best results. That only happens through careful deliberation of your buyer journey, which is why the process of getting to the primary protocols is so important.
- No real problems. Just steady encouragement of the benefits of the entire team being on the same page. Didn't take us long to get there with leadership walking the talk.
Yes
We've been involved in several product betas, and when we report a bug things change almost immediately. Makes you feel directly connected to the development team!
We had a meeting with a prospect last week; got in the car and called HubSpot for advice on a challenge, and they had answers to us immediately. FYI, the prospect is now a client!
- Logging emails from our gmail account couldn't be easier; click a box and all correspondence is automatically there. And Sidekick helps us monitor what's happening with every email, without needing to open CRM or go to it. Couldn't be easier.
- Nothing. Everything seems to be intended for ease of use.
Yes
I'm not well versed in it, though I have installed.