July 22, 2016
Hubspot Is the Goto Marketing Management Tool
Implementation
10
TrustRadius
https://media.trustradius.com/product-logos/9a/F2/KUNOUIKXKOJ0.PNGHubSpotHubspot Is the Goto Marketing Management Tool2016-05-04T16:30:59.770ZHubspot is being used by the organization for marketing communications and managing/hosting the company blog. It ties directly and seamlessly into the SFDC database and updates automatically. When used for email campaigns, we can pull lists quickly and accurately. Making landing pages to go along with various campaigns that contain forms and CTAs is extremely easy and doesn't require special programming or coding and track the metrics.,Tracking metrics for emails
Tracking affectiveness of CTAs
Ease of building email and landing page templates,Creating global modules for email templates is tricky but there is a workaround
Creating workflows can be tricky,1,It increased efficiency in creating marketing communication pieces
Allowed us to track metrics in one place for campaigns,Oracle Eloqua,Salesforce.com, Yesware,3,2,Tradeshow and event communications
Blog management
Produce release accouncements,We created a better blogging experience
We created a better way to manage tradeshow and event correspondence,Website management
Sales contact management,,Yes,Price
Product Features
Product Usability
Positive Sales Experience with the Vendor
Analyst Reports,We wouldn't.,Implemented in-house,No,Salesforce.com is setup weird for our organization and caused a few hiccups
Knowledge gaps between using Eloqua and Hubspot
Making a seamless transition in email communications from Eloqua pushing stuff out to Hubspot pushing stuff out.,10,No,10,Yes,We had a problem with the database sync between Hubspot, Salesforce and our advertising agency trying to get a piece of javascript code to work on a landing page.
We all worked throughout the weekend and a snow storm to try resolve this issue. I have no javascript knowledge so I wasn't much help but we all worked together to figure it out.,Creating and managing contact lists (smart and static)
Creating landing pages with modules
Creating email communications with modules and templates.,Creating workflows was challenging.
I had html and css code that didn't agree within some modules and make the final piece look odd,Yes, but I don't use it,10Erin HarrisHubSpot CRM is a great tool2016-05-10T20:21:19.227ZOur marketing team uses HubSpot's marketing software, so it was a natural step for us to start using the HubSpot CRM. Our sales team uses Salesforce and integrates with HubSpot Intelligence. The marketing team chooses to use HubSpot CRM rather than SFDC because it is less cumbersome, easily accessible from our HubSpot portal, and there is no learning curve.,Easy to use and navigate
Matches marketing platform aesthetic
Integrates with HubSpot marketing platform
Freemium pricing,Limited customization (if that is something you value)
Not as robust as some CRM tools,10,We don't use the CRM for our full sales team, so I can't speak to the ROI of the tool. I believe it has saved our marketers a lot of time and headache from avoiding a clunky CRM tool!,Salesforce.com,Implemented in-house,No,Change management was minimal,None,10,NoCarah CountsHubSpot Partner who loves HubSpot CRM!2015-07-06T22:04:18.620ZHubSpot CRM is used primarily for business development, so I and our director of business development probably are the most active users. Other users include everyone on our client services team, since they use it to manage client relationships.
The problems it addresses are primarily process-focused. It helps keep people current on prospect communications, aids in transparency around all current deals, allows people to see how prospect relationships are developing, and makes it easier for everyone to connect the dots regarding the various players involved at any one prospect.
It also allows easy access to email templates and other resources we regularly use in business development, making sales efforts more frictionless.,It populates profiles with data pulled from syndicates sources, so we can see company size and industry without having to jump out of the tool.
The sidekick tool notifies me when a lead visits, or when they open an email I sent.
It allows us to set our own prospect stages, which are changing as we learn more about inbound buyer journeys, and it couldn't be easier to make the changes when we decide it's time.
It integrates seamlessly with HubSpot marketing platform, so my users can move back and forth without interrupting their workflow.,The only thing that I would add is a reporting function that addresses all the reporting a responsible sales manager would want and need.,9,HubSpot CRM came on the same time as our director of business development, and our results have been incredible, but I couldn't tell you how much is the technology vs the person. She's able to move fast, convert more leads than we did previously, and we have far fewer dropped balls than we had previously.
Communication and coordination between team members has improved exponentially, and continues to improve as CRM capabilities become default habits due to the ease of use and the quick ROE (return on effort),,Basecamp,8,2,Tracking activity from and with active prospects is the most important and most frequent use of the CRM
Increasing staff productivity by using templates
Improving intelligence regarding prospect companies through Sidekick
Managing opportunities, tracking stage progress, feeding opportunities into monthly revenue forecasting,Beginning to use it for recruiting, doing inbound campaigns for candidates and tracking them in CRM,Probably use it to manage events, and to track partner relationships, which are growing in importance.,10,Yes,Price
Product Usability
Prior Experience with the Product
Vendor Reputation
Existing Relationship with the Vendor,Wouldn't change a thing. We dove in, the water was fine, and we've formulated protocols post-decision. That approach wouldn't work for everyone, but it worked fine for us.,Implemented in-house,No,Change management was a minor issue with the implementation,No real problems. Just steady encouragement of the benefits of the entire team being on the same page. Didn't take us long to get there with leadership walking the talk.,9,10,Yes,We had a meeting with a prospect last week; got in the car and called HubSpot for advice on a challenge, and they had answers to us immediately. FYI, the prospect is now a client!,Logging emails from our gmail account couldn't be easier; click a box and all correspondence is automatically there. And Sidekick helps us monitor what's happening with every email, without needing to open CRM or go to it. Couldn't be easier.,Nothing. Everything seems to be intended for ease of use.,Yes,9Greg Linnemanstons
Unspecified
HubSpot CRM
485 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
