HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

Reviewer Sentiment

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Negative ()
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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021

Popular Features

View all 26 features

Email deliverability reporting (697)

8.7
87%

List management (363)

8.5
85%

Dashboards (365)

8.3
83%

Landing pages (361)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.1
81%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

8.2
82%

Platform & Infrastructure

7.7
77%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Comparisons

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Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 415)
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Nadim Ahmed Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
HubSpot Marketing Hub can help us keep track of customer journeys on our site. It has many great features to make life easier. It can send emails, track customer timelines, and create landing pages. Simple to use and easy to monitor. Workflows make it simple to build campaigns based on customer behavior, and it helps us keep track of our salespeople. HubSpot can help us with marketing automation and business processes.
Hannah Walker | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Review Source
HubSpot ranks by far the lowest among the several CRM software I've used. Other CRM solutions (ie. Salesforce) are convoluted because they are (overly) robust; HubSpot's technology is convoluted and far from robust.

Not only is the technology inferior and nearly unusable, but the support is non-existent and totally unhelpful. The HubSpot team is borderline rude at times and will even block your email from their servers if they don't feel like helping you — not at all acceptable practice for how to treat your customers & partners.

Finally, HubSpot has the most predatory and unfriendly pricing model in the CRM space (except perhaps Salesforce), luring in "non-techie" marketers with free tools, then placing a five-figure price tag on even their lowest-tier subscription, offering the most basic CRM functionality.
Score 10 out of 10
Vetted Review
Verified User
Review Source
HubSpot Marketing Hub stacks up against Salesforce Ad Studio when online training is involved HubSpot Marketing Hub provides excellent online training and support resources are available for getting new team members up to speed and for diving deeper into learning discrete functionality. This is so important for onboarding new hires.
Arcoma L. Lambert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as HubSpot so that swayed our decision.
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I also prefer having broader functionality, such as HubSpot's Ads functionality, than needing another (Ad) tool or needing to go to each ad platform for performance data.
Score 10 out of 10
Vetted Review
Verified User
Review Source
HubSpot is the best tool compared to any other in the market. It is user-friendly, has more brand presence and relied by many SMBs and mid-markets. We selected HubSpot Marketing Hub as we wanted the best brand that can define our customer journey reliably and this tool had no comparison with others.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Initially we were just started with Free version of hubspot and we were offered many features with the free version with support!! After exploring we thought that would help if we have a professional version to improve our business and opted to it. And Yes! it helped us in managing time, saved a lot of time and money. It reminded us tasks, it sends emails even if we are in sleep(we'll have to schedule though), it showed up where we have to improve(reports) and many like that. Loved it.
Roshni Rahman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Nichole Schlecht | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I love the simple workflow on Keap, it's very streamlined and can easily connect different aspects on the marketing. However, HubSpot Marketing Hub has so much more with the ads, social media, campaigns, & SEO. I started off with HubSpot over 10 years ago but tried Keap for a while due to pricing and the nice interface. I used Keap for a few years but went back to HubSpot even though the pricing is considerably more.
Joey Harman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Hubspot quickly became the preferred tool for our Marketing Manager across to our resident in-house Hubspot guru. Integrating the sales and marketing tools in one place in Hubspot rather than third parties just made total sense to us.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact to customize templates of emails and landing pages.
Score 9 out of 10
Vetted Review
Verified User
Review Source
HubSpot is an intuitive tool that is easy to implement if a business has a straightforward sales and contact segmentation approach. For businesses with more complicated setups, HubSpot's free CRM offering might not provide the advanced features required to meet all of their needs. Salesforce is still the preferred CRM for users that can afford it and need the best integrations, reporting, workflows, and customization.
Daniela Belevan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
Mailchimp and Hootsuite are great but they do not have all the features that HubSpot offers. HubSpot allows you to integrate your marketing and your CRM all in one simple and user-friendly platform. As much as we loved Mailchimp and Hootsuite, they really only worked for social media and email marketing. We needed something more powerful, so we found HubSpot.
Score 9 out of 10
Vetted Review
Verified User
Review Source
With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
Score 8 out of 10
Vetted Review
Verified User
Review Source
HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is constantly growing and providing new offering, enhancing current ones, and providing generally strong support. Nor is its look and feel dated.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. It is much more robust than other options.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Dynamics 365 is definitely harder to use and navigate, much less intuitive than HubSpot Marketing Hub. Constant Contact is fine for what it does, marketing email communications, but is much more limited in scope compared to a full Customer Relationship Management platform like Dynamics 365 or especially HubSpot Marketing Hub.