Skip to main content
TrustRadius
HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Read more
Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.2
    62%
  • Email deliverability reporting (363)
    6.0
    60%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.2
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.3
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
Return to navigation

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2153)

Attribute Ratings

Reviews

(1-25 of 416)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact to customize templates of emails and landing pages.
Score 9 out of 10
Vetted Review
Verified User
HubSpot Marketing Hub stacks up well against competitive platforms. If you have used something else it's not that hard to transition but make sure you read the documentation and the help files and try to go through some of the free trainings to ramp up. As the product suite gets enhanced they are very good about doing presentations about the new features .
Mark de Haan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better suited for certain businesses or marketing needs than others. However, overall, I find that HubSpot Marketing Hub offers the most comprehensive set of features and benefits for businesses looking to implement a robust marketing automation platform.
Score 10 out of 10
Vetted Review
Verified User
HubSpot Marketing Hub stacks up against Salesforce Ad Studio when online training is involved HubSpot Marketing Hub provides excellent online training and support resources are available for getting new team members up to speed and for diving deeper into learning discrete functionality. This is so important for onboarding new hires.
Arcoma L. Lambert | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
February 23, 2022

Catch-all for marketing

Madison Lawrence | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as HubSpot so that swayed our decision.
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I also prefer having broader functionality, such as HubSpot's Ads functionality, than needing another (Ad) tool or needing to go to each ad platform for performance data.
Score 9 out of 10
Vetted Review
Verified User
Initially we were just started with Free version of hubspot and we were offered many features with the free version with support!! After exploring we thought that would help if we have a professional version to improve our business and opted to it. And Yes! it helped us in managing time, saved a lot of time and money. It reminded us tasks, it sends emails even if we are in sleep(we'll have to schedule though), it showed up where we have to improve(reports) and many like that. Loved it.
Nichole Schlecht | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I love the simple workflow on Keap, it's very streamlined and can easily connect different aspects on the marketing. However, HubSpot Marketing Hub has so much more with the ads, social media, campaigns, & SEO. I started off with HubSpot over 10 years ago but tried Keap for a while due to pricing and the nice interface. I used Keap for a few years but went back to HubSpot even though the pricing is considerably more.
Joey Harman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hubspot quickly became the preferred tool for our Marketing Manager across to our resident in-house Hubspot guru. Integrating the sales and marketing tools in one place in Hubspot rather than third parties just made total sense to us.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is an intuitive tool that is easy to implement if a business has a straightforward sales and contact segmentation approach. For businesses with more complicated setups, HubSpot's free CRM offering might not provide the advanced features required to meet all of their needs. Salesforce is still the preferred CRM for users that can afford it and need the best integrations, reporting, workflows, and customization.
Daniela Belevan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Mailchimp and Hootsuite are great but they do not have all the features that HubSpot offers. HubSpot allows you to integrate your marketing and your CRM all in one simple and user-friendly platform. As much as we loved Mailchimp and Hootsuite, they really only worked for social media and email marketing. We needed something more powerful, so we found HubSpot.
Score 9 out of 10
Vetted Review
Verified User
With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is constantly growing and providing new offering, enhancing current ones, and providing generally strong support. Nor is its look and feel dated.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. It is much more robust than other options.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Dynamics 365 is definitely harder to use and navigate, much less intuitive than HubSpot Marketing Hub. Constant Contact is fine for what it does, marketing email communications, but is much more limited in scope compared to a full Customer Relationship Management platform like Dynamics 365 or especially HubSpot Marketing Hub.
Return to navigation