HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (698)
    8.5
    85%
  • List management (364)
    8.3
    83%
  • Dashboards (366)
    8.0
    80%
  • Landing pages (362)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

8.0
80%

Campaign Management

7.9
79%

Social Media Marketing

8.1
81%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.4
74%
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Maggie Millard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Change management was minimal
As long as we give our team the resources to do well with a new platform, we don't have change management issues. The initial launch of HubSpot led to some backward glances at our old website hosting platform because it was so familiar to us - but as soon as we started diving into the functionality of HubSpot and saw its comparative ease of use, we were sold and haven't had a problem since.
François Benner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Change management was a major issue with the implementation

In order to set up HubSpot you have to clearly know what you want to achieve (goals) and think over your buyer persona(s).

Implementing inbound marketing, even in a small scale, always means rethinking processes in the company.

It changes the way Marketing and Sales teams work together.

Stephanie Gaughen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Change management was a major issue with the implementation
Once we were about six months down the line and feeling pretty good about using HubSpot, and generating tons of leads, it became clear that we didn't have processes to support our efforts to actually close leads as customers. Sales reps weren't getting the right info. from lead gen forms, we didn't have persona paths / lead nurturing outlined, sales didn't know how to follow up with inbound website leads or when, and data quality from our CRM was not supporting our marketing efforts.
Craig Davidiuk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Change management was a minor issue with the implementation
The major challenge we faced is our company is too small. We were paying the equivalent of one employees monthly salary to this company and yet the time-burn required to get us going was pretty huge. For us its a fortune. For the implementation partner its about half of what they needed to do the job properly. I feel that implementation partners should require customers like me to attend the Inbound Certification program and get certified. Otherwise we can't really understand all the work going on behind the scenes and it looks like nothing is happening. I discovered this when I had to part ways with partner and take over account myself. There is no way an outsider can ever succeed unless someone is working at a very high level with the implementation partner AND understands ALL of the functions of hubspot. Once I took over and was able to connect the blog to the web site to our product marketing strategy, we saw results. But the partner was not successful in generating any revenue for our company during the 6 months we tried working with them. Thats a huge problem for an ecommerce company. The lesson: Your expectations, your desire to dive in and learn and your ability to pay a contractor have to be balanced carefully.
Helen Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Change management was minimal
There were no changes even asked for on our part. HubSpot molded itself to our business rather than requiring us to mold ourselves to it, which is something I find all too common in software. In order to use the software we have to change how we do things. No! With HubSpot we didn't have to change a single thing we were doing. It just helped us do everything better.
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