HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (698)
    8.5
    85%
  • List management (364)
    8.3
    83%
  • Dashboards (366)
    8.0
    80%
  • Landing pages (362)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

8.0
80%

Campaign Management

7.9
79%

Social Media Marketing

8.1
81%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.4
74%
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 58)
Companies can't remove reviews or game the system. Here's why
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Emails - it's easy to create emails, set up A/B tests, and get insight into email performance from their intuitive email performance report
  • Workflows - templates make it easy to get started, and even creating workflows from scratch is intuitive; the visualization of the workflow from the enrolment trigger to the goal(s) helps make it easy for both the workflow creator and others needing to understand the workflow to see how it work.
  • Contact management - it's easy to use HubSpot's list importing, filtering, and syncing with third-party systems (e.g. using a HubSpot list for LinkedIn Marketing Solutions (ads)
Sereena Schneider (LION) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Emails - very easy to set up a template and then it's simply drop in your text/images/CTA's and you're good to go! Plus, the reporting and analytics of our emails is very in-depth.
  • Landing pages: LOVE how easy it is to set up a new landing page, or a whole new campaign for that matter. While there are some little details that could get missed if you're not paying attention overall the set-up is extremely user friendly.
Score 9 out of 10
Vetted Review
Verified User
  • Sources tab is easy to see what traffic sources are coming to your site, generating leads, and generating customers.
  • Keyword tool lets you know what keywords are generating traffic, how you rank for those keywords, and what keywords you might want to target.
  • The Blog integration is fantastic and very easy to use.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Building an email (once the template is available) is a very easy process.
  • Building a landing page (once the template is available) is also a very nice and elegant process.
  • Comparing data side by side for A/B tests is very easy to do. (Email / Landing Page)
Crystal Ignatowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Email marketing. With the click of a button you can add/remove contacts, send test emails, and then view awesome analytics after your email has sent.
  • Blogging. Simply the easiest blog I have used ever. Makes it easy to publish, edit, and view your blog post in every form of media (cell phone, desktop, tablet, etc). Plus it gives you pointers for what you could add to improve your post.
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