HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (698)
    8.5
    85%
  • List management (364)
    8.3
    83%
  • Dashboards (366)
    8.0
    80%
  • Landing pages (362)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

8.0
80%

Campaign Management

7.9
79%

Social Media Marketing

8.1
81%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.4
74%
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
Sereena Schneider (LION) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I was having an issue with the formatting of my forms for a particular client. I contacted HubSpot support via the email option so I could attach screen shots showing the differences between what was showing in my preview versus live. The HubSpot tech I was working with helped to adjust the coding within our forms' style sheet formatting so it would show up exactly the way I wanted it to, even though the support team aren't trained designers. Jason (the rep I was working with) was a huge help in this, and it just showed me how much each client means to HubSpot individually.
Score 9 out of 10
Vetted Review
Verified User
We changed the header on our website and needed to contact support to change the header on our HubSpot hosted blog. I contacted a support member and they completely walked me through the process. I was not very HTML savy, so they took the time to help me edit the HTML and make our blog header the exact same as our website. They understood I needed my hand held, and they did so in a very nice, and simplistic way.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Hubspot has provided exceptional support many, many times. Their 2011-2015-era customer service was really something special. And for some businesses, it's probably worth paying extra for. But that service used to be included. Since then, Hubspot's prices have gone up and up and up and instead of including more, they seem to include less. At Hubspot's price point, I feel strongly that great customer service shouldn't be an add-on cost. To be clear, they still offer customer support, and it is not bad, it's just not stellar. It's now impersonal and not very timely.
LeAnn Revaz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Every interaction I've had with HubSpot support has been great. I was having an issue with design and one of the reps helped me out quickly so I could get my newsletter sent out, but also sent me details on how to do it myself for the future.
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Yes - I wanted to create a very specific list of contacts and market to them. I was new and there was a lot of segmentation involved. I needed to create new fields and populate them as well. The support person walked me through every step. Not only did I get what I needed done, but I learned how to do it next time.
Alissa Gavrilescu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We had questions about our dashboard and the service team spent a lot of time understanding how we collect leads so they answered us properly. They went into our account, followed along, and made sure we were aligned in the question and the issue. They even sent me additional resources after to help for the future.
Maggie Millard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Just one time? But there are so many! I think what's most amazing about their support is that they don't just answer technical "how to" questions; they understand and are happy to go into details of inbound marketing principles. I've called before asking them to look over a landing page that isn't converting well and they've helped to improve it - I've also called for ideas on how to make CTAs better, and they had great advice and directed me to the right eBook with a ton of examples. They really go above and beyond.
François Benner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We had an issue with a form script on a customized landing page and weren't able to align all the form inout fields. HubSpot support answered our email within 4 hours, not only telling us how to fix the problem, but did it for us. Our client was incredibly happy to see the problem solved in such a short time.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I can describe about thirty different times.. but here is one:
I reported an issue with HubSpots blog template builder. It was essentially tacking my code and doing what it was supposed to do, but at the same time it was causing all of my content to suddenly mis align to the left of the page (it was previously a two column page 80% / 20% split). So this was a big issue. I wanted it to truncate the text appropriately but I also wanted it to not screw up the entire page... duh.
So I reached out to their support team and put in a ticket on the developer forums. Initially it was a bit difficult to get the exact problem figured out, but once someone from development got a hold of the issue it was resolved within about a week. Kudos to Emily Morgan for supporting my request and keeping me abreast of all the updates as new developments came about. Thanks!


Andrew Driscoll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
While we were on-boarding, our Inbound Marketing Consultant would call us on a bi-weekly basis to help us figure out how to use the software in the best possible way as well as make sure we are doing all that we can to bring in and convert the leads that we were getting through Hubspot.
Stephanie Casstevens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Yes, every time I've used support it's been exceptional. I had an issue with our CNAME and they helped me figure out we had mistakenly included the "http://." They also helped me fix my Zpaier integration with Eventbrite before we sent our event invitations. They helped me fix an issue when my blogs weren't populating a preview on Facebook and they helped me when I was stuck trying to link images in a smart content area on a website I was building. I've also worked with HubSpot support at the previous two places I worked and was impressed every time.
Hillary Johns | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our forms tool was not formatting correctly. I called support, waited less than 10 minutes, and didn't have to listen to elevator hold music. The support person was friendly and cared about the issue. She did everything in her power to fix it, but it needed further looking into. She had it fixed within the day!
Karen Rust | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Once I was looking into the capabilities of the Hubspot Salesforce integration, while it's really powerful, there are still some features it doesn't have. The support engineer took the time to understand what it was I wanted to do. She tried to find the answer but couldn't. She followed up with the tech team later that day and got back to me with a detailed description of how much I could do of what I needed to do with the integration. She was nice, understanding, followed up and reliable.
February 15, 2016

HubSpot Review

Score 9 out of 10
Vetted Review
Verified User
Every time I contact support, i receive a response very quickly and everyone understands my question regardless of how difficult the problem is. The new online support inbox is great and allows you to keep track of whats happening and the tickets you have open.
The support people always provide you with documents or help guides which are useful to go back to
Tara Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We had a glitch in one of our clients portals once where the data all disappeared. Not only did the support team jump on the status to help resolve the issue but Hubspots CEO Brian Halligan also reached out with his commitment to jump on it right away. We were pleased with how quickly they were able to fix this issue.
February 12, 2016

Thank you HubSpot!

Score 9 out of 10
Vetted Review
Verified User
Just today, I contacted support regarding an issue with my blog "skin". Something wasn't displaying right, and quite frankly, although I'm really good with HTML, I was stumped. Reed, from customer support contacted me within 20 minutes and explain what was happening and how he fixed it. So not only did he fixed it but I learned something new.
Sara Rose Harcus | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
That one time, when someone deleted an important contact list, and HubSpot support found it and restored it for us.... yeah. That was pretty exceptional. It was totally our fault, but they were no less willing to devote the better half of an hour to digging around and finding the deleted list for us.

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