HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
About TrustRadius Scoring
Score 8.5 out of 100
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Email deliverability reporting (698)
    8.5
    85%
  • List management (364)
    8.3
    83%
  • Dashboards (366)
    8.0
    80%
  • Landing pages (362)
    7.7
    77%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features Scorecard

Email & Online Marketing

8.2
82%

Lead Management

8.0
80%

Campaign Management

7.9
79%

Social Media Marketing

8.1
81%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.4
74%
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 28)
Companies can't remove reviews or game the system. Here's why
Maggie Millard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We were starting from scratch, so at the same time we were learning how to use HubSpot, we were learning about inbound marketing from the beginning, too.
  • We built a very simple website that was hard to make look good. Though, two years later we built an awesome one with the help of some custom coders (which is also an add-on offered by HubSpot, but we knew these guys personally), and now our website looks so much cooler.
  • We tried using the webinar series to train initially, but they drag on so slowly, we ultimately decided that was a waste of time and moved over to eBook and support documentation instead, with excellent results.
Stephanie Gaughen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Personas and target market not well understood or defined - this hurts content and lead nurturing strategy
  • Sales process was not defined to support inbound marketing
  • We didn't have a master "plan" for implementation - we just wanted to do everything as quickly as possible
Craig Davidiuk | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • clash over budget required to get project to a revenue neutral or positive. I'm not even sure the vendor had an idea of what budget would be required to create results. In fact, very little attention paid to creating results as far as we were concerned.
  • implementation partner just doesn't get subtleties of our business so they built a lot of content that the wrong people read....or nobody read at all.
  • we hired the owner to develop, implement and manage the project due to his experience with ecommerce and business process. After a very short while the project was handed over to very junior (ie first project ever in hubspot) , inexperienced and at times unprofessional employees ( libelous images used, poor spelling and writing) . Very little oversight by owner in mid project despite numerous requests for his attention.
  • We hired a brand new hubspot partner. As an ecommerce business its very hard to succeed using this product or any product for that mater. Despite best efforts, this vendors lack of experienced and knowledgeable personnel was the reason we pulled the plug after a few months and took it over ourselves. We shouldn't have to proof read emails for mistakes and libelous statements or instruct their designer not to use copyrighted images that can land us in court. The partner should not have taken on such a complex project as ours. I"m thankful they did and appreciate the ongoing support they provide and still have a friendly and amicable relationship. But we were definitely not a good fit for them at that time in their company history. Nice folks who tried damn hard to help us. But in the end they fell short. So like all business decisions ask for references and past experience. IN their defence we knew they were new and tried to create a "test case" for them. However the stakes were too high for us to afford experiment with them.
  • Implementation partner was contracted to advise on ecommerce strategy and some SEO on our existing product based web site. They focused almost 100% on building out a hubspot blog. We sell products so if people can't find our products online, a blog isn't going to do much good. A better balance needed to be struck. However as a hubspot partner they were doing what they were hired to do and the other stuff was perhaps a bit too lofty to expect. But again, if your service doesn't create revenue, how can you justify an ongoing commitment to the company providing the service?
  • The partner never provided an account of time burn or even how many hours a month we were getting for our monthly contracted amount. Had they done that early on we may have had a better understanding of where to focus our budget and what reporting we needed. At the end of the day neither of us had a clue how much time it would take to see results with this product.
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