HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
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Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

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Awards

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Popular Features

View all 26 features
  • Email deliverability reporting (697)
    8.5
    85%
  • List management (363)
    8.3
    83%
  • Landing pages (361)
    8.0
    80%
  • Dashboards (365)
    8.0
    80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.3
83%

Lead Management

8.0
80%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

7.9
79%

Platform & Infrastructure

7.6
76%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate Mobile optimization and Email deliverability reporting highest, with a score of 8.5.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews

(1-25 of 48)
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Maggie Millard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We really appreciated how closely our account rep. worked with us - regularly scheduled meetings to check in, connecting us with the right people to help with specific problems, and a gentle handoff at the end of implementation. We learned a lot from this process that we now use with our own software implementation process.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
The training I received was well worth the time. I had used other systems previously (Pardot & Act-On) and didn't have a dedicated resource to get up and running. It makes a big difference to have access to someone when you have more complex questions to ask. I think I put the team up to a challenge often times, but 99% of the time they had a solution!
Andrew Driscoll | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run.
Stephanie Casstevens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I have way too many to even fit in this text box. I'd say be sure to grab/export the blog URLs when you import your blogs (like from Wordpress) and use the batch redirect tool to create redirects for your posts. Also, start putting everything in folders and with a uniform naming convention ASAP!
Tara Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
Review Source
We were much smaller when we implemented this tool and therefore this was very easy for us overall. The connection with salesforce was fantastic and easy to do. Lead scoring is the one area I would have liked to have more guidance and help with in our original implementation of the took that I would spend more time on.
February 10, 2016

HubSpot Review

Bridget Deutz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Be patient and don't be afraid to ask questions - at any time during the process. The more you ask and the more you know, the smoother it goes. There are tons of implementation resources and tools - -not to mention the HubSpot experts who are only a phone call away - to assist you.
February 03, 2016

I love HubSpot

Carah Counts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Make use of the Inbound Marketing Consultant. This person is going to help you learn the tools and get your first campaigns/blog posts set up, and they are very valuable — especially in the beginning. Also, consider the on-site training in Cambridge, MA. Not only do you get to see the HubSpot Corporate office, but you also get a classroom-style training with the Academy team. It is well worth the investment.
Nick Peterson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I wasn't really present during the implementation process, but I know HubSpot had a huge impact on how our company thought. Before HubSpot, we were a traditional marketing agency focusing on traditional marketing pieces. Now we've become almost exclusively a digital agency focusing on companies using HubSpot and their digital marketing needs.
Marc Herschberger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
While HubSpot does a good job of laying out what you need to do in order to set up your portal, there are a number of different tools and items to consider. Using a vendor or professional who knows the software intimately would be a good idea so that you can get the most out of the system immediately and not waste time and money finding out the hard way how to do some simple things.
D'Ana Guiloff | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
New users should really listen to their implementation specialists or agency partners. They know what they are talking about and their guidance is so extremely valuable. Sometimes, even if you know what to do, it is worth it to hear them out and really try to understand where they are coming from to help YOU.