HubSpot Marketing Hub

HubSpot Marketing Hub

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

Awards

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Popular Features

View all 26 features

Email deliverability reporting (697)

8.7
87%

List management (363)

8.5
85%

Dashboards (365)

8.3
83%

Landing pages (361)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.1
81%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

8.2
82%

Platform & Infrastructure

7.7
77%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Comparisons

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Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 138)
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Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
4
Our company utilizes HubSpot on a daily basis. The marketing team definitely uses it, but also our sales team uses HubSpot. This helps our sales team understand where their leads are coming from, and gives them unique information on each of their contacts before they make the initial or follow up call.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
2
I work in many Hubspot client accounts, so I'm answering this based on the company I use Hubspot with most frequently. As the main marketing person for this account I am the primary user, followed by the company owner who mostly uses the CRM side and reporting features.
Christine Austin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
35
Managing client services website metrics, SEO, social, keywords, list management, you name it. The software is used in all aspects to improve their online presence. The same goes for the marketing team.
October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
21
The primary users are the Marketing team, however, this is closely followed by our Inbound Sales team. In addition to this, our Compliance team also has access to Hubspot for regulatory reasons and we are seeing more users from our Data, Operations, Projects and IT teams looking at Hubspot to see how its functionality can be applied to other parts of the business.
Arun C Devan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
3
They represent the following business functions:

1. Management

The dashboards offer quick insights into the team's performance in marketing and sales. From these dashboards, we are able to drill-down into the details for additional analytics. The reporting features are also very helpful here.

2. Marketing, Sales & CRM

For our inbound marketers, the HubSpot platform provides the resources to plan ongoing activities and monitor these on a regular basis. The HubSpot iOS app is an excellent resource to monitor progress on the go.



Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
35
We use HubSpot in a variety of functions. Originally, we started with our marketing (landing pages, email blasts, social media) and continued to add including adding our Sales Department in their CRM software. There are a variety of add on features available so that you can mix and match your business' specific needs.