HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
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Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

Awards

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Popular Features

View all 26 features

Email deliverability reporting (697)

8.7
87%

List management (363)

8.5
85%

Dashboards (365)

8.3
83%

Landing pages (361)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.1
81%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

8.2
82%

Platform & Infrastructure

7.7
77%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Comparisons

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Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 129)
Companies can't remove reviews or game the system. Here's why
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
5
We now have a Marketing Operations Specialist who has developed deep expertise in leveraging marketing technology like HubSpot. We also have other a few other members of the Marketing team who can support others in the company use HubSpot when needed.
Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
3
We have 3 full-time individuals who work 90% just on HubSpot. This is for both our company, and for our clients so they have strategic HubSpot support when and as they need it.
Erin Harris | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1
Myself - I'm the most trained on Hubspot so I can navigate around the system and make changes.

I'm currently a driving force to create a better integration between HubSpot and Stripe for better reporting and understanding our customers in their specific subscription tiers.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1
You don't necessarily need a marketing expert, because Hubspot provides the necessary education. It's the investment of time that will get you. More so if you are starting from nothing, and/or if you are committed to quality content. The time required for success also depends on your level of marketing experience and CMS experience going in, as well as the complexity of your business and your goals. For your content, you will need at least one person on your team has above-average editorial and advanced writing skills. For the platform generally, you'll need at least one person who is tech-friendly and loves to learn. Whatever other marketing, SEO, website, design, or editing skills they bring are a plus.
Christine Austin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
25
As a Inbound Marketing Agency, we have our entire team using and many areas of HubSpot thats possible to make sure we are getting the most out of the investment not only for our team, but for the clients we work with as well.

People using it should be tech savvy enough to learn the nuances of the platform. But, It will be a challenge for someone to master the entire platform.
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
2
Our Digital Media Specialist (me) runs HubSpot programs internally and trains co-workers as needed (or directs them to the HubSpot training sessions). I'm a writer - which is a great skill to have when creating content for HubSpot. I also have a data background so the queries, list builds, smart content and lead nurturing all make a lot of sense to me.
Joshua Vergeer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
3
We have three people who know how to use HubSpot quite well within the business. No-one supports it in on a full-time basis and it isn't required. One of our sales admins manages the CRM side and checks in on it every day. It is essential that whoever is managing HubSpot loves a clean system and knows what is wanted from HubSpot. The data that you get out of it is only as good as what you put into it, so they need to be a data-loving person. Basic computer skills are needed - HubSpot has enough support material to teach you how to use any part of the system.
October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
2
They are Hubspot users who are well versed in how Hubspot works. It is more that they give tips and guidance for how to use Hubspot to overcome or solve a particular issue rather than more traditional IT type support. In other words they are more Hubspot experts that support technicians.
Rachel Muney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1
Most of the support is helping us integrate hubspot and Salesforce records to make sure that they are correct and up to date. If I have ever needed help from a hubspot support team member, it's been easy to get in touch and schedule time to review things, which is probably one of my favorite things about hubspot in general. Their support team always seems easy to reach, so you can get back to working on making your campaign great!
Maggie Millard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1
You don't need anyone with technical skills to use HubSpot, though if you do have programmers, you can make your website / templates a lot fancier. Really the only skills your people need are analytical thinking skills, writing copy, blogging, etc. - your run of the mill inbound marketing skills.
Jenny Weeden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
1
Supporting HubSpot is pretty easy once you are trained on the tool. We make sure anyone using HubSpot has the inbound marketing certification through HubSpot and the HubSpot marketing software certification. HubSpot has a great support team that really helps our team with any one-off issues that we come across.
Arun C Devan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1
The ideal candidate would have some relevant digital marketing experience and familiarity with marketing automation tools.
Ideal skills the candidate can bring to the job can include:
  1. Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  2. Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  3. Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  4. Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation.
  5. Monitor and maintain data quality within the marketing database.
  6. Evaluate new technologies and add-on applications to improve and optimise marketing team performance.
Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
3
Outside of our Sales Department, we have 2 Marketing Professionals who support different aspects of HubSpot as well as our Vice President of Sales. We also team up with one of HubSpot's Diamond Partner Agencies to get the most out of our account. Depending on what you are looking to do, HubSpot can be managed with 1 person in house to a full team.
Mike Rizzo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
1
I am the only person who actively supports HubSpot at our company. By title I am considered a "Marketing Manager / Marketing Technologist". My expertise is in digital marketing technology. I know front end development languages (HTML & CSS) very well. I certainly have a desire to know more about HubL markup (which is HubSpots language) too. With all of that said, it really only takes someone with basic HTML / CSS skills and good systematic thought process to use HubSpot and start "making it work". HubSpot is an immensely powerful platform with great out of the box features for less experience teams to get the ball rolling.