HubSpot Marketing Hub

HubSpot Marketing Hub

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Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
HubSpot Marketing Hub

Overview

Recent Reviews

Awards

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Popular Features

View all 26 features

Email deliverability reporting (697)

8.7
87%

List management (363)

8.5
85%

Dashboards (365)

8.3
83%

Landing pages (361)

8.0
80%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month

Features Scorecard

Email & Online Marketing

8.4
84%

Lead Management

8.1
81%

Campaign Management

8.0
80%

Social Media Marketing

8.3
83%

Reporting & Analytics

8.2
82%

Platform & Infrastructure

7.7
77%

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Integrations

HubSpot Marketing Hub Competitors

HubSpot Marketing Hub Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Comparisons

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Frequently Asked Questions

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

How much does HubSpot Marketing Hub cost?

HubSpot Marketing Hub starts at $50.

What is HubSpot Marketing Hub's best feature?

Reviewers rate Email deliverability reporting highest, with a score of 8.7.

Who uses HubSpot Marketing Hub?

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 649)
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Nadim Ahmed Chowdhury | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • It's easy to use and understand, and the user interface is top-notch. We'll take advantage of its onboarding and follow-up procedures to get the most out of HubSpot.
  • It eliminates the necessity for manual reporting. We can see where each lead is at every stage of the sales and marketing process and follow their progress from beginning to end.
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • It does just about everything we need it to do to scale out Our Software Company's Email Outreach goals
  • Easy-to-use intuitive application interface means I can figure out a lot of things on my own to impact our employees to solve their own problems and processes
  • Comprehensive functionality goals in regards to email campaigns, landing pages, blog, social media posts, advertising, web forms, pop-ups, Salesforce integration, analytics.
Joe Kevens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Ads - built-in ROI measurement in HubSpot's Ads to help improve ad optimization.
  • Workflows - opened the door to automate some processes at scale.
  • Campaigns - some room for improvement here. It could be a knowledge gap, but we've found that having email opens as a default engagement that's part of campaign performance muddies the waters on what actually is working in campaigns.
Roshni Rahman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
Chris Gomez, SPHR | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • We're able to see much more quickly the impact landing and web pages have on demo requests.
  • While it's not always easy to set up, there's so much data to pull to better understand what ads are working and what parts of our funnel need help. I like that it's all connected and accessible from the same place. We've been able to reduce our sales cycle and increase our close rate.
Joey Harman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Lead Response time is virtually down to seconds. Initial contact is never missed.
  • Form capture on the website is great. Sales does virtually zero cold calls because they come right through our website and marketing hubs forms.
Elyse Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
Review Source
  • Positive return on investment
  • Increased employee efficiency
  • Analytics to ensure we are focusing on the right marketing efforts
  • Increased lead conversion