HubSpot Marketing Hub

HubSpot Marketing Hub

Top Rated
Score 8.5 out of 10
Top Rated
HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (365)
    8.2
    82%
  • Email deliverability reporting (700)
    7.8
    78%
  • Dashboards (367)
    7.7
    77%
  • Landing pages (364)
    7.2
    72%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.8Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.2Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.8Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.1Avg 7.4
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Pardot are common alternatives for HubSpot Marketing Hub.

Reviewers rate A/B testing highest, with a score of 8.3.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews

(1-25 of 88)
Companies can't remove reviews or game the system. Here's why
Casey Cleary (LION) | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
There have been a few glitches with social publishing times and blog post images & publish dates that have reoccured after being supposedly fixed, but the communication has been good and I have received multiple updates on where things are in the process of finding solutions.
Score 7 out of 10
Vetted Review
Verified User
Help desk support via tickets, chat, email are great. Hardly any proactive support is offered through Client Success teams. I often wish we had more guidance or proactive ideas that could be addressed by them based on top marketing priorities that we would explain or prioritize with them
Score 8 out of 10
Vetted Review
Verified User
I have made use of HubSpot Marketing Hub's customer support before, and it generally had been a positive experience. One can often make use of the knowledge base in order to learn how to solve a problem, if not one can instant message, call, or email them for assistance. They are quite quick to reply.
David Pye | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Sereena Schneider (LION) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
I love the support team. Whenever I do need to call them, I actually get a little excited because I always learn something new, and they are willing to go above and beyond to make sure I'm happy and have everything I need. They also aren't afraid to admit to me when they aren't sure of the answer. When that happens, they work to find out what they need to know to help me. I think HubSpot's support team is the best I've ever encountered, both professionally and personally.
Score 9 out of 10
Vetted Review
Verified User
HubSpot support has improved drastically over the years. We used to wait 10-15 minutes on hold to get to a support rep. Now, we are never on hold and get a live support rep within seconds. They are very knowledgeable on the functionality of HubSpot and can answer most of my questions. The questions they cannot answer, they are able to contact a more specialized support member and will contact me with a solution. Very helpful support and much more improved over the years!
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I would rate the support now as basically average; it might take anywhere from 4-48 hours to get an emailed response. It's clear they don't want you to call them now and I'm not even sure that its still an option for the common folk.

For reference, here is what I said about their support in 2014: I've been calling Hubspot tech support for 3 years. These guys never, and I mean NEVER, let me down. No one really offers service this great anymore. Super dependable. They're almost like an extra team member.
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
They're available on the phone, with no or very short wait times, everyday until 8pm. The phone support is amazing. The email support is also fast. Support either knows the answer right away or researches the answer right away. I've rarely encountered support this competent, anywhere, especially in the world of technology.
Joshua Vergeer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The support portal is easy to find and even easier to use. It's easy to track your ticket and when someone has jumped on and helped you, the question I have is answered quickly and in a way that I can understand. They also follow up to make sure that the support query has been dealt with before closing off the ticket. HubSpot also has a great knowledge base (blogs, support articles, etc.) which means you don't always have to get in contact with them.
October 04, 2017

Not just for Marketing

Ian Cushion | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Most issues are solved quickly via Live Chat. If Live Chat is not available email support is available with a 24hr SLA and you can always request a call back within 15 minutes if the issue is urgent. Most times issues are solved with the first response, but there are times when it has to be escalated to the a second tier of support. In those instances, issues are still resolved quickly, but these do take a little longer often due to the more complex nature of these issues.
Alissa Gavrilescu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
What I like the most about HubSpot's customer service is when you speak to anyone in the company, you feel like you're dealing with the same brand - there is a clear alignment with the company's value prop and their service. The service team seems genuinely interested in helping you, getting to know you.
May 18, 2017

HubSpot Convert

Dustin Tysick | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Any time I have an urgent issue I can call them and I have never waited on hold for more than a few minutes. Follow-up is strong as well.
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